Oct 2020 – Mar 2023 · 2 yrs 5 mos

• Head of Design for Product Design, UX Research, Pre-Sales Design, and Marketing Design departments
• Within 2.5 yr scaled a small design team (from 8 members to 31 members) into a large high performance specialized team by structuring across 3 dedicated departments through strategic hiring and in alignment with Business and User needs
• Spearheaded the redesign of Simplilearn Learning Management system (in 2022, accessed by 80,000 MAU) and increased monthly learning engagement rate
• Optimized and improved the Taskflows and UX paradigm of Internal Platform Tools (B2B) to decrease manhours spent per CM and increase operational efficiency
• Refreshed the design of Learning Program Offerings webpages for Conversion Rate Optimization (CRO) leading to an increase in RPL

Jul 2019 – Sep 2020 · 1 yr 2 mos

• Global Head of Design for Product Experience teams located across 2 geographic locations - India and Indonesia
• Scaled up a small 3 member non-specialized team of graphic designers into a specialized Experience Design department of 7 Interaction Designers and UI Designers via Design Championship across the Organization
• Redesigned the tele-consultation experience and medicine delivery experience of the Halodoc Mobile App used by 12 Million + active users, 18,000 Doctors, and 800 pharmacy partners
• Was able to deliver delightful and scalable UX across the Platform and onto Microapps, personally guiding the team to define a unified design language system and delightful Experience Paradigms.
• Overall this positively improved millions of users’ access to a Simplified Digital HealthCare system which was recognized by the Healthcare Industry, governmental bodies and the media.

Mar 2017 – Jul 2019 · 2 yrs 4 mos

• Led the cross functional Global NLG Response team of 41 members made up of Designers, UX Writers and NLG Experts, across 5 geographic locations. Delivered 170,000 unique responses of Bixby, Samsung's Voice Assistant
• Country Lead for defining Bixby Voice Persona, Market Positioning and the overall Voice UX for Bixby 1.0 launch
• As a part of the Product Management team, defined Bixby connected experiences on Galaxy IoT Ecosystem to deliver One-shot commands and Bixby at Home

Mar 2015 – Feb 2017 · 1 yr 11 mos

• Design Lead for a Innovation SWAT team of 5 designers, which researched exploratory Interaction Experiences for Samsung Galaxy Watch, Triathlon Earbuds and dual display devices
• Used user research driven insights and innovative thinking to drive product experience improvements and a scenario driven approach for guiding the team in proposing feature additions and enhancements.
• Leveraged participatory design with various Stakeholders to ensure Business Goal Alignment without compromising on User Needs and an intuitive and beautiful Product Experience.

Jan 2014 – Feb 2015 · 1 yr 1 mo

• As Design manager, led a team of 10 Interaction Designers and UI Designer to deliver Samsung Car Mode for Samsung S6, as well as MirrorLink integration in supported cars
• Managed Design Teams in delivering high quality and detailed UI Guides, Visual Design Guides and Assets that delight Samsung Users and introduce next-gen Interaction Paradigms to Samsung Mobile Apps

Apr 2012 – Feb 2013 · 10 mos · Noida Area, India

• As Design Manager for a team of 7 Designers, redesigned the UX of Comviva Mobiquity, a Enterprise Telecom Payment Management SaaS product, through improved Journey Maps, Task Flows and scalable Information Architecture
• Conceptualized and designed the Interaction Experience for At Home Education for University of Wollongong, through the integration of Smart TV and Web Conferencing solutions
• As Design Lead, defined the end-to-end UX and Product Experiences for such global clients like BCG, Cisco, Tech Mahindra, and Movius

Sep 2009 – Mar 2012 · 2 yrs 6 mos · Noida Area, India

• Responsible for conceptualizing the User Experience of client products and designing the UI and Product Experience for the same. Worked both as an individual designer as well as part of a larger team to deliver exceptional UX / UI designs.
• As a part of professional responsibilities performed User Research, Contextual Interviews, Heuristic Evaluations, Information Architecture design, Task Analysis, Wireframing, Cognitive Walkthroughs and Usability Testing.
• From March 2011 on wards took on the responsibility of Interim Design Lead to provide user experience directions for client projects and internal initiatives.

May 2009 – Aug 2009 · 3 mos · Chandigarh Area, India

• Senior Designer for the UI Design of a SaaS solution for Georgia Pacific
• Championed the practice of User Research and User Centric Design methods across the organization leading to improved UX designs

Mar 2008 – Aug 2008 · 5 mos · State College, Pennsylvania Area

• Designed and delivered the UI Flows and Graphic Assets for the DocFinity10 Suite of B2B Digital Document Management products
• Delivered incremental product updates in an Agile environment through product roadmap alignment and storypoint tracking
• Defined the optimal UX Paradigm for DocFinity 10 through User Scenario Mapping and Task Analysis
• Used Card Sorting and Affinity Mapping & Analysis to define the IA.

May 2007 – Jan 2008 · 8 mos · Greater Pittsburgh Area

• Designed the PITT Ohio Express Home Page and customer facing web services like shipment tracking and enterprise portal
• Created Flash animated banners for digital Services launch
• Provided additional creative collaterals for company wide Marketing Design initiatives

Sep 2006 – Sep 2007 · 1 yr · State College, Pennsylvania, United States

• Technical Advisor to the members of Penn State Digital Media Group in New Media designs, including web design, 3D animation, film and production design
• Provided UX job search advice and resume guidance to imminent graduates of the School of Visual Arts