May 2021 – Jun 2022 · 1 yr 1 mo · San Francisco, California, United States

Apr 2015 – Mar 2021 · 5 yrs 11 mos · San Francisco

• General Manager of IDEO's SaaS business which focus on supporting creative teams in their collaboration and making companies more competitive and adaptable. Founded three SaaS businesses and acquired another to create a portfolio of offers ranging from an assessment and guide to improve organizational competencies, to a collaboration platform to help teams use best practices to solve tough challenges. Served as Product Manger to launch each product and built teams and capabilities across product design, management, sales, marketing, customer success, and operations.

Oct 2014 – Mar 2015 · 5 mos · San Francisco Bay Area

Mar 2014 – Oct 2014 · 7 mos · San Francisco Bay Area

• Brought consumer empathy and insights to bear on marketing and product development for Hardware, and e-commerce, as well as consulting on programs across Square's product portfolio. Coordinated industrial design, UI design, finance, creative, and channel specific marketing and sales teams to conceive of and launch new products, features, and marketing campaigns. Played an instrumental role in executing a marketing strategy that spoke to merchants of varying types in their own vernacular about their most pressing needs across the product portfolio. This approached used warm in-context imagery to clarify product functions and use-cases.
• Worked closely with the finance team to develop a marketing strategy for Square Stand that exceeded aggressive sales goals by over 10%.
• Managed several product development initiatives, including an e-commerce redesign that improved clarity of the purchase flow, new merchant financing solutions, and new hardware solutions. Reported several times per week to C-level executives and was frequently recognized for delivering elegant solutions to complex product challenges.

Jan 2011 – Mar 2014 · 3 yrs 2 mos

• Responsible for directing and inspiring quality work across IDEO; leading teams of user-experience, interaction, industrial and business designers to push creativity, quality of analysis, and quality design, and sharing exemplary work across the company.
• Worked with global brands and clients from Comcast, Disney, Verizon Wireless, GE Capital, Intuit, Citi, Samsung, Salesforce.com, Ericsson, Turner, Steelcase, and Coca-Cola to develop strategies, products, and experiences that deliver growth and long-term market relevance.
• Encourage and inspire the IDEO design community to push the edge of its design methods—from primary quantitative research, to modeling business options, and in-market prototyping. Pioneered the in-house ability of IDEO to run its own quantitative research.

Jul 2008 – Jan 2011 · 2 yrs 6 mos

• Responsible for vision of how business thinking and building should be incorporated into the design process and building for the Business Design capability and team, growing it from 4 individuals to a global team of 45.

Jan 2006 – Jan 2008 · 2 yrs

• Led many of IDEO’s most complex and challenging projects for clients such as Renault, Samsung, Mayo Clinic, and Gannett.
• Responsible for delivering physical and digital designs from initial problem statement through to a resolved and executable design—often shepherding development through to execution.
• Provide clear rationales, detailed specifications, and visceral expressions of how offerings would be experienced in-market.

Jan 2005 – Jan 2006 · 1 yr

• Worked with multi-disciplined project teams to gain market insights and design cutting-edge offerings for clients.
• Served as a multi-skilled designer—conducting research, designing and illustrating user experience, and even designing user interfaces during early conceptual phases.
• Pioneered the integration of business tools into IDEO’s human-centered design process, using methods such as business model generation, and financial modeling.

Jan 2004 – May 2007 · 3 yrs 4 mos

Jan 2003 – Jun 2003 · 5 mos

• Effectively engineered various pharmaceutical manufacturing plants in accordance with strict GMP guidelines

Jan 2002 – Jan 2003 · 1 yr

Jan 2001 – Jan 2004 · 3 yrs

• Founded skateboard company Wongneto
• Responsible for product design, marketing, and sales

Jan 2001 – Jan 2002 · 1 yr