Pooja Vasu

CEO

Mumbai, Maharashtra, India15 yrs 6 mos experience

Highly StableAI Enabled

Key Highlights

Expert in UX research and design thinking methodologies.
Proven track record in leading design initiatives.
Passionate about user-centered design and storytelling.

Stackforce AI infers this person is a design expert in healthcare and user experience innovation.

Contact

Skills

Core Skills

Ux ResearchDesign ThinkingDesign StrategyCreative DesignGraphic Design

Other Skills

Artificial Intelligence (AI)CoachingComputer EthicsConcept DevelopmentConsumer BehaviorCreative StrategyData AnalyticsDevelopmental Strategy CommunicationEthnographyExperience DesignGenerative AIIllustratorInformation systemsInsight GenerationPeople Development

About

Every story needs to be told. The design journey so far has taken me to different areas in science, advertising and healthcare. As a Design researcher, I am interested in understanding why users act the way they do and making sure that each user voice is heard. When I am not busy asking people questions, I can be found doodling my own stories or obsessing over the latest movie.

Experience

Jpmorganchase

Vice President Experience Design

Jun 2025 – Present · 9 mos · India

Fractal

Design Lead

Jun 2021 – Jun 2025 · 4 yrs

Concept DevelopmentDesign ThinkingCreative StrategyData AnalyticsPeople DevelopmentUX Research+3

Dr. reddy's laboratories

2 roles

Research Manager

Promoted

Jun 2019 – Jun 2021 · 2 yrs · Mumbai, Maharashtra

Spear heading Design Research projects to enable Business innovations through User Insights & Strategy.

Concept DevelopmentDesign ThinkingCreative StrategyPeople DevelopmentUX ResearchStakeholder Management+3

Communication Design Consultant

Feb 2017 – Dec 2017 · 10 mos · Mumbai Area, India

Studio 5B is the Innovation and Design Centre at Dr. Reddy Labs, using design thinking to create patient centric innovations in health care.

Concept DevelopmentDesign ThinkingCreative StrategyCreative Design

Studio5b, dr reddy's laboratories

Senior Design Reseracher

Dec 2017 – Jun 2019 · 1 yr 6 mos · Mumbai Area, India

Concept DevelopmentDesign ThinkingCreative StrategyUX ResearchStakeholder ManagementCreative Design+1

Ayzh, inc.

Communication Designer

Jun 2016 – Nov 2016 · 5 mos · Ahmedabad Area, India

This project was done with Ayzh to help them develop communication collateral for their upcoming products in essential newborn care, safe birth and menstrual hygiene. This also helped them standardise the visual language, streamline the communication development process and evolve as product lines under a single brand. A lot of these products were in pilot stage, design involvement thus shaped the detailing of training and curriculum in many ways.

Concept DevelopmentCreative Design

Impetus wellness pvt ltd

Communication Designer

Aug 2015 – Jul 2016 · 11 mos · Ahmedabad Area, India

As a Masters student it Graphic Design, did the Final semester Graduation Project with OoWomaniya .com as a part of Impetus Wellness Ltd along with designing other required communication tools for web, mobile and offline mediums.

Concept Development

Public health foundation of india (phfi)

Communication Designer

Jan 2015 – Jul 2015 · 6 mos · Ahmedabad Area, India

Worked on comic series for Japanese Encephalitis for Zoonoses.phfi.org.
As part of the qualitative arm of the RCZI study, the researchers set to work with the communication team to produce a range of materials that could further inform, dispel myths and educate target groups with relevant information. The “Comic strip series on JE” emerged from this exercise.

Concept Development

Dentsu webchutney

Visualizer & Illustrator

Feb 2012 – Jun 2013 · 1 yr 4 mos

As a Visualizer and Illustrator, I was involved in various projects ranging from Website design of children's magazine to designing UI for facebook apps to handling social media pages of brands like Lakme etc.