Mar 2017 – Present · 9 yrs

• About Lateral Sutra
• Founded in 2017, Lateral Sutra is a multi-specialty Public Relations advisory driven with the pure ambition of bringing together the strengths of Brand Strategy & Content Management, along with its core competence in PR & Corporate Communications. With an agile team packing a cumulative experience of 30 +years, Lateral Sutra is committed to deliver creative yet viable ideas and concepts for brands and businesses. All this while building a personal connect and direct relationship with clients, away from the distant workings of typical firms. The team’s laser-sharp focus on content and brand strategies help achieve communication objectives with ease. Put simply, Lateral Sutra seeks to set up brands with #relevantconversations, not merely participants in the social 'chatter'.

Mar 2017 – Present · 9 yrs

Mar 2017 – Present · 9 yrs

• e4m's 'Emerging Entrepreneur of the Year 2021'
• 'Exceptional Women of Excellence ,Women Economic Forum, 2022 '
• AdGully's Women Disruptors- 'Best Podcast Host, 2023'
• A seasoned PR practitioner with 2 decades of industry experience, Mamtaa. works as an independent communication consultant for many global & local businesses and brands. As the Founder, Lateral Sutraa, she has extensively worked with C-Suite Execs, Start-up Founders, Thought-Leaders, Industry Experts, Change Makers across - Telecom, AI, Deep Tech, ML , AD Tech, LegalTech, HealthTech, ConsumerTech, Cyber Security, Payment Security , Currency Technology, Digital Infrastructure, Digital Aviation , EV Mobility, Media, VC Funds, Social Impact, E- Retail, Manufacturing , Supply Chain, Licensing & Merchandising, F&B and Art & Culture. Instrumental in bringing to board multi-layered solutions for client's communication requirement towards- internal & external stakeholders, she effortlessly leads both strategy and execution. In past few years she has further accumulated experience working with 40 + businesses. May 2022, she launched her Podcast show, 'UnboundwithMamtaa'; that spurted a lot of interest & listenership. Hosting a diverse profile of guests from change-makers, industry leaders to Padamshree Awardee, Michelin Star-Chef, Amazon Best Selling Author, Acclaimed Athelete, Oscar Nominee Filmmaker, Shark-Tank India Contestants , Global Entrepreneurs she has had them all on the show. Published across 20+ streaming platforms - Spotify, Apple, Google, Gaana, Jio Saavn, iTunes, Amazon Music etc, the show was on 'Amazon's Top Features List' in just 3months of launch.
• An ardent supporter of Women Entrepreneurship, Art, Sustainability, D & I ; she started her entrepreneurial journey with 'crowd-sourcing campaign #WoWakening', where she worked to build & promote an environment of inclusion for acid attack survivors with the NGO partner ASFI .The campaign was extensively covered by national & international media.

Mar 2016 – Present · 10 yrs

• A seasoned PR Consultant with 20+ years of industry experience.
• For over 6+ years now, Mamtaa. is working independently as a global communication consultant to many Global and Local Businesses & Brands.
• As the Founder of her solo-preneurship venture Lateral Sutraa (an integrated Communications outfit), she has extensively worked with C-Suite Executives, start-up Founders, Thought-Leaders, Industry Experts, Change Makers across the sectors of - Telecom, Artificial Intelligence, Deep Tech, Machine Learning , AD Tech, LegalTech, HealthTech, ConsumerTech, Cyber Security, Payment Security , Currency Technology, Digital Infrastructure, Digital Aviation , EV Mobility, Media, VC Funds, Social Impact, Online Retail, E-Commerce, Manufacturing (MSME), Supply Chain, Licensing & Merchandising, Food & Beverages and Art & Culture.
• Spearheading end to end communication functions for her clients, she has been instrumental in bringing on board multi-layered solutions to client's needs targeted towards either or both- internal and external stakeholders.
• Leading both the strategy and execution, in the past few years she has accumulated a collective experience of working across over 30 + businesses.
• In May 2022, she launched her Podcast show - 'UnboundwithMamtaa' , the show has spurted a lot of interest and listenership specially and already hosted change-makers and industry leaders including Padamshree Awardee, Michelin Star-Chef, Amazon Best Selling Author, Acclaimed Athlete, Oscar Nominee Filmmaker, Shark-Tank India Contestants , Global Entrepreneurs et al.
• Published across 20+ audio streaming platforms - Spotify, Apple Podcasts, Google Podcasts, Gaana, Jio Saavn, iTunes, Amazon Music et al. , the show made it to 'Amazon's Top Features List' in just 3months of its launch.

Mar 2016 – Present · 10 yrs

Dec 2005 – Nov 2011 · 5 yrs 11 mos · Gurugram, Haryana, India

• Promotion of flagship brand of the network through consumer connect activations, press conferences & events
• Perception management for the channel through media engagement programs & discussions
• Design and execute innovative communications & PR programs
• Communication counsel and support to senior management
• Liaison with external agencies and vendors

Mar 2005 – Dec 2005 · 9 mos · New Delhi, Delhi, India

• Strategic communications & corporate communications planning and counseling
• Handle CEO briefings, executive visits, public affairs, event management, crisis communication & training and media monitoring & analysis
• Key brands: Pohang Steel Company (POSCO), Monster India Pvt. Ltd. (the leading global online career & recruitment resource) Child Relief and You (CRY) and Special Olympics International (SOI)

Sep 2003 – Sep 2004 · 1 yr · Delhi, India

• Formulate and execute strategic marketing & communications solutions
• Develop media and trade relations for Hong Kong Tourism Board in India
• Handle on ground events & exhibitions, media monitoring & analysis, research and corporate PR
• Key brands: Singapore Exhibition Services (leading exhibitors of Food & Beverages Industry in Singapore), Marriott International Inc. (world-wide lodging brand).