Jan 2022 – Jul 2023 · 1 yr 6 mos · Gurugram, Haryana, India

• Working on social and digital marketing campaigns—from strategy to copy/content writing.
• Developing thought leadership through insightful content for video bytes, blogs, opinion pieces and more for business & leaders
• Creating effective internal and social media campaigns to boost employee engagement
• Google and Social Media Analytics to understand user engagement and make data-driven decisions
• Established best social media practices for employees to leverage the platform, become CBRE brand ambassadors and generate qualified leads

Feb 2020 – Jan 2022 · 1 yr 11 mos

• Developed content for in-house projects & global clients
• Created extensive content marketing strategies & copies with which we were able to double the engagement on our social media and email marketing channels.
• Worked closely with clients and internal teams for business alignment understanding.
• Planned and actioned drip email campaign with effective strategy and copywriting skills to achieve more conversions.

Oct 2018 – Feb 2020 · 1 yr 4 mos · Faridabad, Haryana, India

• Researched and wrote about food and wine for product descriptions, guest blogs, on-page blogs, and off-page blogs
• Worked on copyright for marketing collaterals such as emailers & push notifications

Jan 2018 – Mar 2018 · 2 mos · South Delhi, Delhi, India

• Social media marketing and blogging.