Sep 2025 – Present · 6 mos · On-site

May 2025 – Sep 2025 · 4 mos · Hybrid

• Pre MBA self development and startup consulting with an emphasis on learning and deploying AI skills and tools.

Jul 2024 – Apr 2025 · 9 mos · Gurugram, Haryana, India · On-site

• Driving new initiatives and growth via product strategy and development at Akshaya Patra, where we run the world's largest mid-day school meal program which serves 2M+ hot and healthy meals to school children, daily, across 18 Indian states and Union Territories. Akshaya Patra has served more than 5 Billion cumulative meals since its inception in the year 2000, and has been the subject of commemoration and case study by the United Nations, National Geographic and Harvard Business Review.

Mar 2023 – Apr 2024 · 1 yr 1 mo · Gurgaon, Haryana, India

• Responsible for omnichannel marketing plans, execution and measurement across different demographies and lines of business. Led activities across Digital, Offline (ATL+BTL), CRM, CTV, Research etc
• Core member of a Founder’s Award winning team that pioneered a first of its kind AI generated content campaign for merchant ads, resulting in ₹₹ CR of incremental revenue
• Marketing lead for top 5% GMV contribution cities. Solving business problems with innovative marketing formats that drove SOV and brand preference
• Part of the core team that set up and scaled a new innovative business track - food delivery in movie halls
• Project managed the brand positioning and communication route process for Zomato Legends and Zomato Everyday. Guided product marketing initiatives for the same

Apr 2022 – Jan 2023 · 9 mos

• Headed the team running an award winning campaign to fight Tuberculosis in India, in partnership with a MNC pharma player and the Indian Government.
• #BeTheChangeForTB: Gold at the Shorty Impact Awards, Bronze at the MMA Smarties
• The Shorty Impact Awards is an international awards program dedicated to celebrating purpose-driven work from brands, agencies and nonprofits that make the world a better place. The MMA Smarties is an award celebrating innovation by recognizing leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing.

Mar 2021 – Apr 2022 · 1 yr 1 mo

• Learning, loving and embracing advertising!
• I started out with creative program management on a media and entertainment brand.
• Post this, I led the team tasked with ideating the brand and product launch strategy for a major FMEG player.
• While this was running, I also got involved in pitches and led the strategy creation and deck presentation process for brands across FMCG and aviation. The result of this was a nearly 50% conversion rate.
• I was also part of the team that ran a widely acclaimed movie promotion campaign for a leading streaming service, and am currently working on a nation wide campaign for the Government of India.

Oct 2020 – Dec 2020 · 2 mos · WFH

• Vendiman is the leader in the vending and micro- retail space in India, funded by leading PE players like JM Financial. My work here included:
• helping ideate the overarching communication and social media strategy for the business, in light of covid- 19 and new business objectives.
• helping to zero in on a new identity and direction for the brand, as part of a larger business restructuring process. I also worked with the team to create briefs for agency identification and onboarding.

Jan 2020 – Jan 2020 · 0 mo · Gurgaon, India

• I was part of the teams that were planning, curating and executing content plans on social media, email and website blogs. I was solely responsible for crafting email content from internal briefs and assisted in creating and carrying out monthly social media calendars.
• I was also solely responsible for consumer experience here, a job role that saw me become the voice and face of the brand that spoke to customer wants, needs and queries across platforms. This included end to end complaint and query resolution, consumer pain point identification and driving consumer insights.
• Slurrp Farm was founded by Oxbridge alumni and recently raised a round of funding from Fireside Ventures.

Jan 2019 – Jan 2019 · 0 mo · Mumbai, Maharashtra, India

• I was primarily involved in digital, consumer service and new product responsibilities here. This was a client facing role which required immediate tending to consumers, prompt cross functional coordination and relationship building across teams to ensure efficient consumer servicing. Alongside this, I was involved in content creation for digital and new product sampling and testing. These tasks saw me interact with various stakeholders in the company and I learnt a great deal about the importance of Consumer First, brand tonality and communication.
• Epigamia was founded by a Wharton Business School alumni and currently counts Danone Manifesto Ventures, DSG Consumer Partners and Verlinvest as its investors, among others.

May 2018 – Jun 2018 · 1 mo · Gurgaon, Haryana, India

• As a marketing intern on Sensodyne, I spent 2 months as the sole POC on an in-store brand activation: the Chill Test.
• Conducted in modern trade stores, the activity entails chilled water being served to customers to introduce them to the concept, importance and diagnosis of tooth sensitivity.
• I was in charge of apparatus design, procurement and promoter training for the same. I coordinated with various external parties for this and travelled to locations across Delhi NCR for pilot tests and feedback collection.
• This concluded with me making an extensive Chill Test SOP deck, that was presented and circulated at a quarterly North India promoter training meet. The Chill Test was also presented to visiting leaders from the global CXO team, on ground.