Jul 2024 – Sep 2025 · 1 yr 2 mos · New York, United States · On-site

•  Spearheaded the end-to-end implementation and optimization of Salesforce solutions, focusing on Sales Cloud, Service Cloud, and Marketing Cloud, to enhance business processes and drive revenue growth.
•  Led cross-functional teams in gathering, analyzing, and documenting detailed business requirements from stakeholders, translating them into actionable user stories and technical specifications.
•  Designed and configured Salesforce solutions, including custom objects, fields, workflows, validation rules, and page layouts, ensuring alignment with business needs and Salesforce best practices.
•  Developed and executed data mapping strategies and data migration plans to ensure seamless data transition between legacy systems and Salesforce, maintaining data integrity and accuracy.
•  Utilized SOQL and SQL to query, analyze, and manipulate data within Salesforce and integrated databases, generating reports and dashboards to provide valuable business insights.
•  Designed and implemented marketing automation campaigns using Marketing Cloud, Email Studio, and Journey Builder, leveraging AMPScript to personalize customer communications and improve engagement.
•  Managed the Omnichannel strategy within Service Cloud, optimizing case management, routing, and escalation processes to improve customer satisfaction and support efficiency.
•  Performed Salesforce Administrator duties, including user management, security configuration, profiles, roles, and permissions, ensuring system security and compliance.
•  Facilitated User Acceptance Testing (UAT) sessions, collaborating with stakeholders to validate system functionality and ensure that solutions met business requirements.
•  Managed project timelines, resources, and budgets, utilizing Agile methodologies and sprint planning to deliver projects on time and within budget.
•  Proficiently used documentation tools such as Confluence, Jira, or similar platforms to manage project artifacts, track progress, and facilitate collaboration.

Aug 2023 – Jul 2024 · 11 mos

•  Salesforce Marketing Cloud: Designed and executed digital marketing campaigns, leveraging automation, segmentation, and personalization to enhance customer engagement and drive marketing ROI.
•  Salesforce Data Cloud: Implemented and utilized Salesforce Data Cloud to unify customer data from various sources, creating a single source of truth for enhanced personalization and insights.
•  SOQL: Proficiently used SOQL to query, manipulate, and analyze data within Salesforce, developing custom reports and dashboards to meet specific business requirements.
•  Journey Mapping: Created detailed customer journey maps within Salesforce Marketing Cloud to visualize and optimize multi-channel customer interactions, improving overall customer experience.
•  Salesforce Service Cloud: Configured and customized Salesforce Service Cloud to streamline case management, automate service processes, and improve customer support efficiency.
•  SQL: Utilized SQL for database management, data integration, and advanced data analysis, ensuring seamless data flow between Salesforce and external systems.
•  Salesforce.com Implementation: Led end-to-end Salesforce.com implementations, including requirements gathering, system design, configuration, testing, training, and deployment.
•  Jira: Managed projects using Jira, employing Agile methodologies, including sprint planning, backlog management, and issue tracking, to ensure timely and successful project delivery.
•  Mulesoft: Integrated Salesforce with other enterprise systems using Mulesoft, developing APIs and data mappings to ensure seamless data exchange and process automation.
•  Process Mapping: Conducted process mapping sessions to document existing business processes and design optimized workflows within Salesforce, improving efficiency and productivity.

Mar 2022 – Aug 2023 · 1 yr 5 mos

Sep 2021 – Mar 2022 · 6 mos

•  Salesforce CRM Analytics (Tableau CRM): Developed and implemented Salesforce CRM Analytics dashboards and reports to provide actionable insights, track key performance indicators, and support data-driven decision-making.
•  Health Cloud: Customized and configured Salesforce Health Cloud to meet the specific needs of healthcare organizations, enhancing patient management, care coordination, and provider collaboration.
•  Salesforce Optimization: Analyzed and optimized Salesforce implementations to improve system performance, enhance user adoption, and maximize return on investment.
•  Salesforce Lightning: Developed and customized Salesforce solutions using the Lightning Experience, leveraging Lightning components and frameworks to create modern and user-friendly interfaces.
•  Salesforce.com Consulting: Provided expert Salesforce.com consulting services to clients, offering guidance on best practices, solution design, and strategic roadmap development.
•  Salesforce CPQ: Implemented and configured Salesforce CPQ to streamline the quote-to-cash process, automate pricing, and improve sales efficiency.
•  Salesforce Sales Cloud: Customized and optimized Salesforce Sales Cloud to enhance sales processes, improve lead management, and drive revenue growth.
•  Salesforce Reporting: Created and maintained a variety of Salesforce reports and dashboards to track key metrics, analyze sales performance, and provide insights to stakeholders.
•  Salesforce.com Administration: Performed comprehensive Salesforce.com administration tasks, including user management, security configuration, data management, and system maintenance.

Mar 2021 – Sep 2021 · 6 mos

Mar 2019 – Mar 2021 · 2 yrs