Thanigaivel Ganesh

Digital Marketing Specialist

Chennai, Tamil Nadu, India15 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in driving measurable results through data-driven marketing strategies.
Proficient in managing multi-channel campaigns for customer engagement.
Skilled in optimizing performance metrics for maximum ROI.

Stackforce AI infers this person is a Performance Marketing Specialist with expertise in digital marketing and customer engagement strategies.

Contact

thanigaivel14@gmail.com LinkedIn

Skills

Core Skills

Project ManagementDigital MarketingMarketing StrategyCustomer EngagementBrand Awareness

Other Skills

AgileAsanaCRM ToolsCampaign ManagementClient CommunicationConversion Rate OptimizationCreative MarketerCross-functional CollaborationsCustomer Lifecycle ManagementData AnalysisDebuggingDigital Project ManagementEmail MarketingJiraManagement

About

As a passionate Performance Marketing Specialist, I thrive at the intersection of data, creativity, and business growth. With hands-on experience managing paid media campaigns across platforms like Google Ads, Meta, LinkedIn, and TikTok, I specialize in driving measurable results that align with broader business objectives. From customer acquisition and lead generation to full-funnel optimization, I believe in a data-first approach—analyzing performance metrics, A/B testing, and continuously refining strategies to maximize ROI and scale efficiently. I’m energized by fast-moving environments where experimentation, collaboration, and innovation are valued. Beyond campaign management, I enjoy diving deep into audience insights, market trends, and conversion optimization to unlock new growth opportunities. Currently, I’m focused on delivering high-impact marketing strategies that not only meet KPIs but also create meaningful customer experiences and sustainable business growth. Always eager to connect with like-minded professionals and explore how performance marketing can push brands forward!

Experience

Incom solutions pvt ltd

Digital Project Manager

Jun 2019 – Present · 6 yrs 9 mos · Chennai, Tamil Nadu, India · Hybrid

Managed digital projects from start to finish, including websites, apps, and marketing campaigns.
Worked closely with teams (designers, developers, marketers) to meet goals and deadlines.
Used Agile and Scrum methods to plan, track, and deliver projects efficiently.
Communicated with clients and stakeholders, providing regular updates and managing expectations.
Handled project schedules, risks, budgets, and team coordination.
Improved workflows by using tools like Jira, Asana, and Trello.
Helped deliver projects faster and improve client satisfaction.

Digital Project ManagementAgileScrumJiraAsanaTrello+2

Transxit technologies

Customer Lifecycle and Campaign Manager

Feb 2013 – Feb 2019 · 6 yrs · Greater Chennai Area · On-site

Designed and managed customer lifecycle campaigns across email, SMS, push, and in-app channels.
Created personalized customer journeys to improve engagement, retention, and lifetime value.
Worked with marketing, sales, and product teams to align campaigns with business goals.
Used CRM tools like [Salesforce / Braze / HubSpot / Klaviyo] to build automations and track performance.
Analyzed campaign results and customer data to optimize strategies and drive continuous improvement.

Customer Lifecycle ManagementEmail MarketingCRM ToolsCampaign ManagementData AnalysisMarketing Strategy+1

Prem heera surgicals

Marketing Strategist

Mar 2010 – Jan 2013 · 2 yrs 10 mos · On-site

Planned and executed marketing strategies to grow brand awareness and drive sales.
Researched markets and audiences to create targeted campaigns.
Managed campaigns across digital, social media, email, and paid ads.
Worked with sales, product, and creative teams to align marketing with business goals.
Tracked campaign results and made improvements based on data.

Marketing StrategyCampaign ManagementMarket ResearchData AnalysisBrand Awareness