Parijat Halder

Digital Marketing Specialist

Mumbai, Maharashtra, India5 yrs 2 mos experience

Most Likely To Switch

Key Highlights

Award-winning copywriter with proven campaign success.
Experienced in social media growth and content strategy.
Strong background in brand strategy and market research.

Stackforce AI infers this person is a Marketing and Advertising professional with expertise in brand strategy and content creation.

Contact

Skills

Core Skills

CopywritingBrand StrategyCampaignsMarket ResearchCorporate CommunicationsSocial Media MarketingContent WritingDirect Marketing

Other Skills

Adobe IllustratorAdobe PhotoshopAdobe Premiere ProAdvertisingBTL ActivationsBranding & IdentityCanvaClient CommunicationCompetitive AnalysisConsumer BehaviorContent CreationCreative Content ProductionCreative IdeationCreative VisualizationCreative Work

About

A Mass Communication graduate with a Major in Advertising aiming to carve a career in the Advertising and Marketing Industry. I strive to put forward my creativity in everything I do and treat everything as a learning experience. I'm taking baby steps into this industry and hoping to grow and evolve as I go further. I'm currently working as a Copywriter at Famous Innovations. Prior to this I worked as a Brand Strategy, Copywriting, and Corporate Communications- Senior Executive at Havas Group. Apart from this, I'm experienced in running and growing social media pages. One of them was my small business venture, which taught me how to produce content and market it single-handedly. In my free time, I enjoy crocheting, exploring films and songs across various genres, and researching topics that pique my interest.

Experience

Famous innovations

Copywriter

Aug 2023 – Present · 2 yrs 7 mos · Mumbai, Maharashtra, India · On-site

Zudio, L’Oréal Matrix, L’Oréal Biolage, Phoenix Malls, American Tourister, Kamiliant, Mia by Tanishq, Rustomjee, Platinum Evara, Mobikwik, Columbia Pacific Communities, Men of Platinum, Faces Canada
Pitches won: Kamiliant by AT, L’Oréal Matrix

CopywritingBrand StrategyAdvertisingMarketing Communications

Havas group

2 roles

Senior Executive- Communications | Shobiz

Promoted

Apr 2023 – Aug 2023 · 4 mos · Mumbai, Maharashtra, India

Conceptualized campaigns for renowned brands such as HUL, Yes Bank, IKEA, Nykaa, Mercedes, SAP, EY, HDFC, DBS, Kotak Mahindra, Castrol, Daimler, RNTBCI, Vaseline, Blue Star, Brookfield Properties, Haleon, Pro Kabaddi Live, Celio, Tata Play, Verizon, and more.
Conducted market research in the luxury segment for Shortcut, a Havas-acquired agency. Crafted award-winning entries, contributing to the agency's gold win at Campaign Asia Agency of the Year. Skilled in maintaining both external and internal communications to enhance agency representation.
Effectively coordinated with our Social Media Agency to create impactful campaigns that better represent our agency. Additionally, developed a monthly newsletter to foster connectivity and showcase our exceptional work.

CampaignsMarket ResearchStrategic CommunicationsCorporate Communications

Strategy and Communications Executive | Shobiz

Sep 2022 – Apr 2023 · 7 mos · Mumbai, Maharashtra, India

Triponvo

Social Media Executive

Jul 2022 – Oct 2022 · 3 mos · India

Created short form video content and posts aligned with the brand values
Conducted competitive analysis to make them stand out
Researched the current trends and produced content aligned with the same
Devised strategies to increase the reach and attract the target audience
Worked on Influencer Marketing
Wrote content and copy for their website and posts

Social Media MarketingContent CreationCompetitive Analysis

Dotconverse | managed martech & b2b digital marketing agency

Social Media and Content Executive

Jul 2022 – Sep 2022 · 2 mos

Conducted SEO Keyword research and wrote articles for brands such as Heidelberg, Tyrone, and more.
Created graphics using Photoshop and Illustrator for Social Media posts
Wrote Copy for Social Media posts
Created google ads for brands
Wrote content for Emailers, Whatsapp Marketing Messages, and Automated Marketing Calls
Conducted competitor analysis as well as SEO Keyword research and deduced ways to increase organic Social Media reach.

SEO Keyword ResearchContent WritingGraphic Design

Kool wool store

Fiber Artist and Marketer

Jan 2021 – Jul 2022 · 1 yr 6 mos · Mumbai, Maharashtra, India

Researched the trends in the fashion industry related to crochet garments and produced a wide array of products that engaged potential consumers.
Identified Competitors and took measures to stand out.
Practiced Direct Marketing to reach out to potential customers and actively turned them into clients.
Used a mix of organic marketing and paid ads to increase reach.
Engaged in communication with clients and delivered their orders timely to ensure customer satisfaction.

Direct MarketingProduct DevelopmentClient Communication