Shivani S.

Operations Associate

Gurugram, Haryana, India6 mos experience

Key Highlights

Expert in crafting innovative marketing strategies.
Strong background in social media and public relations.
Proficient in market research and consumer behavior analysis.

Stackforce AI infers this person is a Marketing Specialist with a focus on Beauty and Fashion industries.

Contact

Skills

Core Skills

Content WritingSocial Media ManagementMarket Research

Other Skills

BloggingBrand ManagementConsumer InsightsContent CreationData AnalysisGoogle AnalyticsHuman Resource ManagementResearchSearch Engine Optimization (SEO)Web Content WritingWriting

About

Masters Of Business Administrations in the field of Marketing and Management. Briefly knowledgeable about Luxury Fashion Brand Management. With a deep understanding of consumer behaviour and market trends, I craft innovative strategies that resonate with target audiences and deliver measurable results. A true advocate for effective communication, I combine creativity with strategic insight to navigate the ever-evolving landscape of social media and public relations. I am passionate about beauty and fashion, writing, and the English language. I like to read, research and write articles. I am adept at handling social media accounts and like curating content for the same. I enjoy writing about fashion and beauty and have experience with the same through my multiple work experiences.

Experience

The moms co. | good glamm group

Internship Trainee

Sep 2021 – Mar 2022 · 6 mos

Human Resource : Conducted employee engagement activities. Worked on employee welfare. Complete end to end Recruitment. Worked on proper induction and onboarding process. Developed experience working on a variety of documentation processes. Assisted with Payroll Management. Working with the HRPB practices for the welfare of the teams. Internal communications.
Content Writing : blog, articles, for the home website, First Cry, and Baby Chakra.Written product briefs, and descriptions, BOP, and FOP for more than 50 products. Strategically idealized the concept of product display for posts for different market places and social platforms.
Social Media : planned and ideated social content Like copy, reels, and bio link quizzes for Instagram as per the calendar requirements. Got proper understanding of content creation on various social media
platforms. Worked on Canva for creating teasers, posters, and posts as per the organization's requirements with a touch of creativeness. Social media strategy & a set of stories with hashtags. Strategically drafted scripts for brand communication for the internal and external teams. Conceptualize banners communications for various products. Added more value to social platforms with more engagement and awareness for the same by carrying out campaigns for the same.
Brand Management: Worked with the design team for ideating the product packaging. Communication with external team as per campaign.
Market & Consumer Research: Conducted market research for more than 50 + products with a study of 20 + international and 15 + Indian brands. worked with the NDP for the new launches and the communication for the same. Conducted competition mapping to understand the market requirements Conducted and concluded consumer insights and analysis for undereye cream by getting 20 consumers onboard to close the same with the final survey.
Tools & Skills learned: Buffer, Search Engine Optimization (SEO),Content Creation and Design

Human Resource ManagementContent WritingSocial Media ManagementBrand ManagementMarket ResearchSearch Engine Optimization (SEO)+1