Jul 2023 – Aug 2023 · 1 mo · Remote

• Analyzed social media performance metrics, providing actionable insights to elevate content strategies. Transformed data into creative fuel, showcasing a data-driven approach for optimizing marketing efforts and unveiling emerging trends.

Jul 2020 – Aug 2020 · 1 mo

• Developed comprehensive event plans and content layouts for strategic LinkedIn and Facebook posts. This experience honed my skills in content planning and organization, valuable for data-driven content strategies.
• Collaborated closely with Data and Technology (DnT) and Content team members, gaining essential team management skills for collaborative data analytics projects.

Jun 2020 – Aug 2020 · 2 mos

• Directed and managed the organization's social media activities, emphasizing hands-on experience in social media management and data analysis.
• Formulated effective social media marketing strategies for various platforms, including Instagram, Facebook, and LinkedIn, demonstrating expertise in creating, implementing, and analyzing data-driven marketing campaigns.

Jun 2020 – Jun 2021 · 1 yr

• Took charge of promoting society events and seminars, bringing in lively strategies.
• Shared creative ideas, contributing to enhanced event planning and marketing.

Jul 2019 – Jul 2020 · 1 yr

• HR Wing:*
• Meticulously organized data in Excel sheets, showcasing adept data management skills crucial for strategic analysis.
• Efficiently managed document uploads to Google Drive, emphasizing organizational skills vital for data-related projects.
• Marketing Wing:*
• Actively shaped society event marketing, contributing innovative ideas and showcasing strategic thinking and market analysis skills.
• Represented the society by visiting three colleges and participating in three events, expanding the society's reach.
• Contribution to 'Enthusia' - Semi-Annual Event:
• Appointed as Discipline Incharge for a society seminar, highlighting administrative and organizational prowess.

May 2020 – Jun 2021 · 1 yr 1 mo

• Led society marketing initiatives, implementing diverse strategies to amplify visibility. Showcased an ability to analyze marketing insights for enhanced outreach.
• Crafted compelling event content and generated comprehensive reports, spotlighting strong writing and data documentation skills crucial for analysis and reporting.
• Served as the Social Media Campaign Coordinator, exhibiting expertise in social media management.
• Orchestrated the successful event "Management Lessons from Mahabharata," a testament to event management skills crucial for organizing conferences and seminars.
• Wrote applications and collaborated across society departments, ensuring efficient functioning, highlighting administrative and organizational skills.
• Proactively secured speakers for webinars.

Aug 2019 – May 2020 · 9 mos

• Meticulously prepared task lists and attendance sheets, showcasing impeccable organizational skills essential for efficient project management.
• Strategically planned event layouts and played a pivotal role in the successful preparation of semi-annual events. This experience underscores strong project management and event analysis skills.
• Represented the society by visiting colleges and actively participating in events, showcasing excellent interpersonal and networking skills.
• Executed event marketing across various social media platforms, demonstrating proficiency in digital marketing and the art of social media engagement.
• Organized an Instagram live session featuring a speaker discussing "Financial Management during COVID-19," highlighting skills in event management and content analysis, particularly in the financial domain.

May 2020 – Jun 2023 · 3 yrs 1 mo · Remote

• Initiated freelancing during the pandemic, achieving substantial success in Social Media and Content Writing.
• Serviced 100+ clients across 15+ industries.
• Highlights include:
• > Growing an SEO Executive's followers from 3k to 10k in 10 months and revitalizing a fitness coach's dormant Instagram account, resulting in increased coaching session leads.
• > Additionally, I orchestrated a substantial surge in engagement for an Instagram account, catapulting its followers from 1,200 to a noteworthy 14,000 in a mere six-month period.

Jan 2020 – Nov 2020 · 10 mos

• Marketing Department:*
• Spearheaded vibrant marketing campaigns for TEDx events, actively promoting them through college visits across Delhi/NCR and successfully selling show tickets. This experience spotlights my prowess in sales and essential for understanding customer behavior.
• Goodies Department:*
• Conducted persuasive local market visits in Delhi, securing sponsorships for TEDx events. This hands-on exposure provided valuable insights into partnership negotiation and the data-related aspects of sponsorship deals.
• Logistics and Staging Department:*
• Orchestrated the logistical facets and staging requirements for TEDx events, ensuring the flawless execution of each event.

Jan 2019 – Mar 2019 · 2 mos

• Compiled information on inspirational women from diverse sources, honing research and data gathering skills, valuable in analytics.
• Proficiently created Word documents, presentations, and Excel sheets, demonstrating proficiency in data management and visualization.
• Took charge of marketing the organization's events, showcasing marketing and promotional skills, vital for understanding and promoting data insights.

Jan 2017 – Feb 2017 · 1 mo

• Oversaw departments, including content development and Data and Technology (DnT), ensuring smooth operations and efficient coordination.
• Gained valuable experience in team management and administrative tasks.
• Maintained clear and effective communication with Teachers and the Principal, addressing specific requirements and enhancing data communication skills for analytics-related tasks.