Aug 2022 – Present · 3 yrs 7 mos · On-site

• 👉 Streamlined CRM and B2B workflows in collaboration with product and engineering teams, driving a 15% increase in task efficiency and 20% higher user adoption.
• 👉 Revamped the CRM ecosystem by designing and implementing a scalable design system, reducing design inconsistencies by 45%, design debt by 30%, and enhancing cross-platform accessibility, reliability, and efficiency.
• 👉 Redesigned web portals and seamlessly integrated them with mobile apps, kiosks, and POS machines, improving user accessibility and engagement across multiple touchpoints.
• 👉 Led the end-to-end development of Ghareka, a construction management system, optimizing field and consumer apps, resulting in a 50% boost in project efficiency.
• 👉 Conducted in-depth user research and usability testing, leveraging insights from 75+ user interviews, and A/B testing to refine user flows, cutting task completion time by 20%.
• 👉 Advocated for design best practices, leading to a 15% improvement in stakeholder alignment and faster decision-making cycles.