Balaji Rethinavel

Founder

Chennai, Tamil Nadu, India5 yrs 2 mos experience

Key Highlights

Founder and CEO of an innovative edtech startup.
Expert in digital marketing with proven lead generation success.
Strong leadership in scaling teams and driving growth.

Stackforce AI infers this person is a Digital Marketing Leader in the EdTech sector with strong entrepreneurial skills.

Contact

Skills

Core Skills

LeadershipDigital MarketingSearch Engine Marketing (sem)

Other Skills

AstrophysicsAutoCADCascading Style Sheets (CSS)Creative WritingFinancial AnalysisGoogle AdsGoogle AnalyticsGoogle Search ConsoleHTML5JavaScriptMicrosoft OfficePatent AnalysisPatent PreparationProblem SolvingPython (Programming Language)

Experience

Spellzee

Founder & CEO

Jan 2025 – Present · 1 yr 2 mos · Chennai, Tamil Nadu, India · On-site

At Spellzee, I am dedicated to redefining the education landscape by building an innovative and learner-centric edtech startup.
Currently, Spellzee serves 650+ learners with the support of a passionate team of 70+ staff members. As the Founder and CEO, I oversee the overall operations of the company, ensuring seamless execution across departments while driving growth and innovation.
My primary focus is on scaling Spellzee by expanding our team, onboarding talented professionals, and increasing the number of learners we empower. Every day, I strive to create an environment where education is accessible, engaging, and transformative for students and educators alike.
Spellzee is more than just a company—it’s a mission to impact lives through education, and I’m proud to lead this journey of growth and purpose.

LeadershipProblem SolvingDigital MarketingWeb Development

Guvi geek networks, iitm research park

Performance Marketing Lead

Feb 2022 – Oct 2024 · 2 yrs 8 mos · Chennai, Tamil Nadu, India · Remote

Key Achievements:
Spearheaded lead generation efforts, consistently delivering 50,000+ leads per month while efficiently managing a ₹1.5 crore monthly marketing budget.
Conducted comprehensive marketing research and analysis (50+ projects), providing actionable insights that informed strategic business decisions.
Successfully managed and optimized 50+ campaigns across multiple platforms, including Google Ads, Meta Ads, LinkedIn Ads, Bing Ads, and Pinterest Ads.
Achieved remarkable SQL lead conversion rates (above 50%) through meticulous audience targeting and analysis, surpassing EdTech industry standards.
Mentored and trained junior team members, fostering their growth and transforming them into valuable assets for the company.
Additional Responsibilities:
Developed and implemented data-driven marketing strategies to enhance campaign performance and ROI.
Collaborated with cross-functional teams to align marketing efforts with business objectives.
Stayed up-to-date with industry trends and platform updates to optimize marketing initiatives.
Analyzed campaign metrics to identify areas of improvement and optimize budget allocation.