Rahul Jataw

Business Development Executive

Chandigarh, Chandigarh, India13 yrs 11 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over a decade of experience in content strategy.
Expert in digital marketing and SEO optimization.
Proven track record in managing content teams.

Stackforce AI infers this person is a Digital Marketing and Content Strategy expert in the Marketing industry.

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Skills

Core Skills

Digital MarketingContent StrategyTechnical Writing

Other Skills

B2B contentBloggingBreaking NewsCanvaCompetitive AnalysisContent Creation and EditingContent DevelopmentContent ManagementContent MarketingCreative Content ProductionEditingEditorialFeature ArticlesJournalismMarket Research

About

Starting with one of the leading Media houses (Times of India), I have spent more than one decade in the writing industry and gained experience in digital and innovation strategy for global brands at leading IT & marketing agencies like SoftProdigy and Adreno Technologies (Currently serving as Content Strategist). While leading Content Department, I have been part of social media and digital marketing campaigns for international brands where the goal was to: • Build brand awareness and establish important customer relationships through social media. • Drive traffic growth and visibility and cater to their target audience's search online. • Defend their brand online and and sustain their online reputation. • Assist teams in launching corporate newsletters to increase employee engagement. • Working on the campaign metrics to analyze the data and improvise on the campaigns.

Experience

Adreno technologies

Manager - Content Strategy

Nov 2018 – Present · 7 yrs 4 mos · Chandigarh Area, India

Reporting directly to the Vice President
Managing a pool of writers, team leaders, and editors
Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
Supplying top-notch SEO-optimized contents to rank higher while being engaging.
Collaborating with Digital Marketing teams and gather their requirements to set a work flow.
Creating & managing content calendar and ensuring timely deliveries
Research on client websites and competitor websites to come up with different content ideas and identify areas of improvement.
Publishing contents on various CMS and social media platforms.
Participating in new business pitches
Collaborate with graphic designers to produce effective visuals for SMM projects.
Working closely with digital marketing, sales teams and client
Handling Social Media Optimization and Marketing campaigns.
Tracking and calculating content ROI
Analyzing content marketing strategy to evaluate whether it's working or not.
Managing the company’s marketing campaigns
Assist in the preparation of brochures, newsletters, white papers & case studies.
Conduct interviews and organize workshops, meetings & training campaigns for team .

Strong Research and Analytical SkillsDigital MarketingSocial Media ManagementSocial Media Optimization (SMO)Search Engine Optimization (SEO)Content Creation and Editing+3

Softprodigy

Technical Writer

Apr 2016 – Nov 2018 · 2 yrs 7 mos · mohali · On-site

Specialised content writing for Magento, Android & iOS
Translate highly complex and technical features into user-friendly content
Collaborate on Basecamp to track work progress
Follow SEO and other digital marketing guidelines to optimize content for SEO campaigns
Create detailed contents for Magento module and software User Manuals
WordPress Plugin User Manual creation
Coordinating with the team for creating marketing strategies
Developing Marketing Strategies
Creating engaging taglines For marketing campaigns
Social Media Marketing content
Website content writing
Website blogs writing
Marketing content writing
Client-based project content writing
Technical content writing for Software & Mobile Applications