Neha Mallik

Product Marketing Manager

Bengaluru, Karnataka, India12 yrs 9 mos experience

Highly Stable

Key Highlights

Expert in B2B marketing strategies and demand generation.
Proven track record in managing large-scale marketing projects.
Strong mentor and leader in product marketing teams.

Stackforce AI infers this person is a B2B SaaS marketing expert with strong leadership capabilities.

Contact

Skills

Core Skills

Product MarketingMarketing StrategyContent MarketingMarketingStrategy

Other Skills

B2B Marketing StrategyB2C MarketingBloggingBooksBusiness-to-Business (B2B)CommunicationContent DevelopmentContent ManagementContent StrategyContent WritingCopy EditingCopywritingDigital MarketingEditingEditorial

About

As the Lead Product Marketing Manager I leverage expertise in business-to-business (B2B) strategies, sales and content marketing. My work involves collaborating closely with Product, Sales, and Customer Success teams to manage large-scale projects and processes while mentoring and guiding team members to excel. My professional focus lies in aligning market insights with strategic marketing initiatives to amplify product impact. With a proven ability to drive demand generation campaigns and develop targeted positioning and messaging, I am committed to enhancing customer engagement and delivering measurable results.

Experience

Citrix

Lead Product Marketing Manager

Aug 2023 – Present · 2 yrs 7 mos · Bangalore · On-site

A step up from the Senior PMM role, the Lead PMM is a subject matter expert who can ideate and manage large projects and processes in alliance with Product, Sales and Customer success teams. A Lead PMM acts as a natural coach and mentor who trains subordinates, reviews their work and delegates smaller projects to them.

Business-to-Business (B2B)Sales & MarketingContent MarketingTeam LeadershipMarketing StrategyProduct Marketing+1

Open financial technologies

Senior Manager - Product Marketing & Content

Oct 2021 – Apr 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India · On-site

Business-to-Business (B2B)CommunicationContent MarketingStrategyProduct MarketingMarketing Strategy+3

Jifflenow

4 roles

Senior Product Marketing Manager

Promoted

Apr 2019 – Sep 2021 · 2 yrs 5 mos

Develop highly-focused market segmentation and use cases to inform sales, marketing and demand gen campaigns with a deep understanding of the markets through sales insights, market research, and competitive analysis
Be the voice of the customer at Jifflenow by conducting ongoing user research, market research, and competitive analysis to inform new product features and direction
Provide thought leadership on an audience-specific communication strategy across products

Business-to-Business (B2B)StrategyProduct MarketingMarketing StrategySales & MarketingTeam Leadership

Product Marketing Manager

Sep 2018 – Mar 2019 · 6 mos

Launch new products - from initial market validation, positioning & messaging, to go-to-market strategy and launch execution
Enable the sales team with messaging, product-specific collaterals, market, customer and competitive insights as well as training and customer assets
Partner with digital marketing teams to test new channels to increase engagement and / or drive customer acquisition

Business-to-Business (B2B)Content MarketingProduct Marketing

Head of India Marketing

Promoted

Jul 2018 – Apr 2019 · 9 mos

Manage the entire Marketing team in India, which includes teams such as - Content, DemandGen, Design and Website Development, and Product Marketing. Collaborate with and manage all teams to ideate and execute engaging marketing campaigns that augment the product.

CommunicationContent MarketingMarketing StrategyB2B Marketing StrategyTeam Leadership

Manager - Marketing

Jul 2017 – Aug 2018 · 1 yr 1 mo

Manage all inbound marketing initiatives and own goals from all inbound channels (website, white papers, social media etc.)
Map content types, forms, and channels to every step of the customer lifecycle and program manage the use of content to achieve goals at every stage.

CommunicationContent MarketingMarketing

Mobstac

2 roles

Content Marketing Manager

Promoted

Oct 2015 – Jun 2017 · 1 yr 8 mos · Bangalore

Managing the content marketing team, which includes content writers and designers and ensure that content publishing deadlines are met according to the editorial calendar that aligns with the sales process.

Content MarketingB2B Marketing Strategy

Senior Marketing Content Producer

Mar 2014 – Sep 2015 · 1 yr 6 mos · Bangalore

Managing the content marketing team, which includes content writers and designers and ensure that content publishing deadlines are met according to the editorial calendar that aligns with the sales process.
Including new formats of content such as infographics, vine videos that align with our brand guidelines.
Working with the product development and engineering teams closely to understand the product roadmap and plan the marketing process
Being responsible for marketing nurture campaigns, sales collateral creation and PR.

Content Marketing

Packt publishing

Publishing Manager

Aug 2012 – Nov 2013 · 1 yr 3 mos · Mumbai Area, India

Responsibilities:
Play an effective role in ensuring the high quality of the discussion of proposed titles and products at various stages of the development of ideas and commitment process by challenging the decisions of team members.
Take part in the discussion of the development of titles and products and make sure the best title and product ideas are selected.
Ensure that author payments are kept under budget.
Manage the contribution of the team in the development of new series and/or new products by the Strategy Management team.

Strategy