Nov 2018 – May 2019 · 6 mos · Bandra, Mumbai

• Use my creative ideas and craft as a writer to power the agency’s brands and create new opportunities. Independently and together with my team strengthen the agency’s ethos and brand culture. Help create new benchmarks across various communication media. In the words of Ryan Abraham, Founder 'Learn, teach, explore and more importantly evolve as a kick-ass communicator and a positive human being.'

Dec 2015 – Oct 2018 · 2 yrs 10 mos · Mumbai Area, India

• Handling BFSI Clients.Responsible for the creative output from Mumbai, Kolkata, Delhi, Bengaluru, Chennai, Hyderabad,and Jaipur

Jul 2014 – Sep 2015 · 1 yr 2 mos · Mumbai

• Strategizing and creating both below-the-line and above-the-line communications for Closeup, Pepsodent, Sunlight, L’Oreal, Knorr Soups and other marquee products from the Hindustan Unilever stable.
• Conceptualized and created communication solutions for Pride Group of Hotels and Zicom.
• Mentoring a team of 12 designers, art directors and copywriters.
• Besides this have been conducting regular training for the creative team, and spearheading the company newsletter—The BCDian.

Dec 2011 – Apr 2014 · 2 yrs 4 mos · Mumbai

• Advising on creative strategies; conceptualizing and creating advertising campaigns
• for marquee clients(State Bank of India, ECGC, Principal Mutual Fund, Union KBC Mutual Fund, etc) in print, tv and radio.

Oct 2010 – Nov 2011 · 1 yr 1 mo · Doha, Qatar

• Applus Velosi is a leading, international testing, inspection and certification company providing asset integrity and HSE (Health, Safety and Environment) solutions to diverse industries. The company has presence in 63 cities in 36 countries worldwide. Area covered by me: Middle East offices comprising Qatar, Abu Dhabi, Dubai, Kuwait, Saudi Arabia and Oman. Job responsibilities included strategizing branding activities, internal branding, external branding and team building. Conducted branding audits across the Middle East, looked after advertising and publicity; also regular training of personnel in email etiquette, corporate identity guidelines, branding, and report writing. Conceptualization and design of exhibition stalls; conceptualizing and supervising execution of internal and external communications: posters, print ads, corporate film, press release, greeting cards, etc. ;holding events like Safety Day, Zero Error—Zero Incident and more. Reported to the Regional Manager (Middle East).

Jul 2009 – Sep 2010 · 1 yr 2 mos · Mumbai

• As Creative Director was responsible for conceptualizing, creating and executing advertising campaigns for print, radio and television.
• Handled a variety of accounts: engineering, finance, education and personal care segments. Also undertook training of creative talent.
• Reported to the Managing Director.

May 2008 – Jun 2009 · 1 yr 1 mo · Bengaluru/Mumbai

• PQR(Probe Qualitative Research) is the qualitative research wing of IMRB, India’s leading research agency—a part of the internationally acclaimed Kantar Group. Was responsible for researching well known brands from Hindustan Unilever (FMCG), ITC(FMCG), Raymond(Textiles), TVS( Bikes) through Focus Group Discussions, In-depth interviews and other research techniques. Reported to the Branch Manager.

Oct 1994 – Apr 2008 · 13 yrs 6 mos · Mumbai

• As Creative Director was responsible for conceptualizing, creating and executing advertising campaigns for print , radio and television. Handled a variety of national and international accounts: Nikon Cameras, Toshiba Refrigerators, Franklin Templeton Mutual Fund, Tata Motors, Interlink, etc. Reported to the Senior Vice-president

May 1992 – Sep 1994 · 2 yrs 4 mos · Mumbai

• As Creative Group Head was responsible for the creative product of my group. Covered a variety of FMCG, industrial and financial products and services. Reported to the Managing Director.

Jan 1990 – Apr 1992 · 2 yrs 3 mos · Mumbai

• As Copy Chief was responsible for the copy written by a team of copywriters working under me. Worked on a variety of national and international accounts like Eagle Flasks, Al Kabeer frozen products and more.
• Reported to the Managing Director.

Nov 1982 – Dec 1990 · 8 yrs 1 mo · Mumbai

• I got my break as a copywriter in this creative boutique. Did some path-breaking work here on beverages, financial and industrial accounts. Reported to the CEO.

Mar 1981 – Apr 1981 · 1 mo · Bhor, Pune

• Was a maintenance engineer with this dye stuff intermediates manufacturing company for one month.