Uddalak Gupta

Head of Design

Delhi, India17 yrs 6 mos experience

Highly Stable

Key Highlights

Led brand transformation campaigns for global brands.
Developed compelling narratives for diverse industries.
Created award-winning digital content and campaigns.

Stackforce AI infers this person is a Creative Consultant specializing in Brand Strategy and Digital Marketing.

Contact

Skills

Other Skills

Creative StrategyCreative DirectionAdvertisingIntegrated MarketingDigital MarketingOutdoor AdvertisingInteractive AdvertisingBrand DevelopmentBrand ArchitectureCorporate BrandingConcept DevelopmentArt DirectionOnline Advertising

About

Working on global brands across diverse categories, geographies and cultures has always given me a rush, apart from invaluable experiences. Bringing insights into play with rigour and imagination, coffee and cuss words for close to three decades, I've led teams at WPP agencies like Contract, JWT and Ogilvy. As an Executive Creative Director at Grey and Global Team Blue (created expressly for auto major Ford), I helped build compelling brand stories of purpose and human connection. In late 2016, I left the big-network jobber’s life to go independent as a roving consultant. Here’s a glimpse of what I’ve been up to since. Content and integrated digital campaigns for the world's favourite travel brand, Airbnb. Shaping a brand identity narrative for cryptocurrency major Crypto.com. Script consultancy for the first docu-series on India’s unsung frontline forest staff, aired on Animal Planet. Co-creating a children’s book with my wife on Himalayan shepherds dealing with Climate Change. The best stories, they come from people. Out of nowhere.

Experience

17 yrs 6 mos

Total Experience

2 yrs 11 mos

Average Tenure

Current Experience

Storyboats

Creative Head

Feb 2021 – Present · 5 yrs 3 mos · Gurugram, Haryana, India

Famous innovations

Creative Consultant

Mar 2020 – Jun 2021 · 1 yr 3 mos · Gurgaon, Haryana

Key Achievements: Playing a strategic creative leadership role at Famous (five-time South Asia Independent Agency of the Year). Helped relaunch Compaq in India in August 2020 - not with computers, but advanced QLED TVs! Brought the agency into global market leader LG's roster for communicating its uber range of lifestyle home products in India.

Airbnb

Freelance Creative Consultant

Jun 2017 – Mar 2020 · 2 yrs 9 mos · Greater Delhi Area

Key Achievements: Partnered Airbnb APAC on social campaigns and travel activations that helped people ‘belong’. The world’s first-ever Royal as an Airbnb host (Webby 2020 winner). An investigative look at the ‘other side’ of Asian hotspots. Turning ‘How-to’ videos into something one actually wanted to watch. Just some of my journeys with the world’s favourite travel brand.

Gtb (global team blue)

Executive Creative Director & Vice President

May 2013 – Oct 2016 · 3 yrs 5 mos · Gurgaon, India

Key achievements: Created a brand transformation campaign for Ford with APAC leadership teams - changing what car ownership meant to people. Through stories of everyday Indian life, with a ‘Ford’ twist. Engaging activations and gamified demonstrations of products & services. Brand endorsements via partnerships and credible local voices. Evangelising community stories on social content showcasing ‘what drives modern Indians'. Also interacted closely with Toby Barlow, Global CCO of GTB at creative Hothouses for car launches across countries.

Grey group

Executive Creative Director

Nov 2011 – Apr 2013 · 1 yr 5 mos · Gurgaon

Key achievements: As Creative Head and member of Grey India's Creative Council, stewarded the India chapters of international brands like GSK (Sensodyne and Crocin), automobile giant Honda and the iconic travel brands, National Geographic Channel and Fox Traveller.

Contract advertising india pvt., ltd.

2 roles

Vice President

Promoted

Jul 2004 – Sep 2011 · 7 yrs 2 mos

Key achievements: Brought low-cost airline SpiceJet onto India's aviation communications map. Took NIIT, India's No. 1 IT training brand, to a leadership position in Asia. Worked across categories on global brands like Honda, Whirlpool, ESPN and Huawei, consolidating their market positions in the country. Won Cannes Lions, Spikes Asia, One Show.

Associate Vice President

Jan 2004 – Jan 2007 · 3 yrs

Equus advertising company ltd.

Creative Director

Jan 2002 – Jan 2004 · 2 yrs · New Delhi

Role: Led teams across New Delhi and Kolkata on financial, hospitality, media and healthcare brands such as Max New York Life, InterContinental Hotels, The Indian Express, India Today and Max Healthcare.

Schoolnet india limited

Creative Director

Jan 2000 – Jan 2002 · 2 yrs · Mumbai

Role: Headed a design & content team responsible for creating an award-winning 10,000+ page pan-India networked-education website for students from KG-12. And authored a curriculum-specific book for Grade 7, 'Can you help me find my brain?'

Ogilvy

Creative Group Head

Jan 1999 – Jan 2000 · 1 yr · Mumbai

Role: Led teams on accounts such as Foster’s Beer, Voltas Air Conditioners, Hindustan Levers' Sunlight Soap (on which I worked closely with CCO Piyush Pandey) and World Gold Council.