Sumalatha G

Digital Marketing Specialist

Bengaluru, Karnataka, India7 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Launched AI assistant and influencer marketing campaigns.
Ghostwritten articles for top publications boosting brand visibility.
Managed full-funnel content creation for diverse audiences.

Stackforce AI infers this person is a SaaS content marketing specialist with expertise in SEO and influencer partnerships.

Contact

Skills

Core Skills

Content StrategyInfluencer MarketingSearch Engine Optimization (seo)Claims ManagementQuality ManagementMarketing Strategy

Other Skills

Affiliate MarketingContent Management Systems (CMS)Content WritingCross-team CollaborationCurrent Procedural Terminology (CPT)DecksDenialsEditingGuest PostingInsuranceKeyword ResearchLanding PagesLink BuildingMarket ResearchMarketing

About

Leading full-funnel content and influencer partnerships at SciSpace — boosting organic traffic and driving revenue through impactful influencer campaigns!

Experience

Scispace

2 roles

Sr. Content Marketing Specialist

Promoted

Sep 2022 – Present · 3 yrs 6 mos

Managing full-funnel content creation, including SEO-optimized articles, product blogs, interviews, newsletters, tutorials, and user-centric materials tailored for students, researchers, and professors
Published 150+ seo-driven content and social media content
Worked on "How-to-use SciSpace tools" tutorials
Handled product-led webinar collaborations, University demo, and workshops!
Launched our first AI assistant, Copilot, and initiated influencer marketing by onboarding top-tier influencers for organic promotion
Created content repository, influencer guide, and playbooks
Strategize and oversee end-to-end affiliate marketing operations to drive sustainable growth
Scaled affiliate marketing revenue through consistent partner-driven growth initiatives

Cross-team CollaborationSearch Engine Optimization (SEO)Content StrategyInfluencer MarketingAffiliate Marketing

Content Marketing Specialist

Jun 2021 – Sep 2022 · 1 yr 3 mos

Worked on SEO-focused content, aiming to outrank competitors and get organic traffic
Ghostwritten thought leadership articles for Forbes, Fast Company, and Entrepreneur.com to boost brand visibility
Contributed guest posts to high DR sites, including Learning Scientists, Paperblog, MindTheProduct, Astrobetter, and more.
Co-authored articles with high-impact published authors
Spearheaded link-building campaigns and secured high-quality backlinks from authoritative sites and universities, boosting domain authority

Search Engine Optimization (SEO)Content StrategyLink BuildingGuest Posting

Biorev studios | 3d rendering studio

Freelance Content Writer

Jun 2020 – May 2021 · 11 mos · Remote

During my freelance stint,I had the opportunity to write for a mix of industries — healthcare, finance, HR, real estate, travel, and more. I worked on a wide range of content formats including long-form articles, microblogs, listicles, website copy, social media copies, email copies, marketing decks, and WordPress CMS updates.
A major part of my work was with Biorev Studios and Biorev Digital, where I contributed over 80 articles mainly focused on 3D renderings and AI-based virtual tours

Content WritingSEOWordPress

Starmark software

Associate Medical Writer/Coder

Aug 2017 – Mar 2018 · 7 mos · Mysuru, Karnataka, India

Ensure CPT and ICD codes are correctly linked as per National Correct Coding Initiative Guidelines.
Submission of claims to insurance companies
Insurance follow up on claim appeals/denials.
Generate reports for denied claims.
Process insurance company denials by auditing patient files, researching procedures and diagnostic codes to determine proper reimbursement.
Reviewed account information to confirm that patient and insurance information
is accurate and complete.
Knowledgeable of Medicare, Medicaid, Blue Cross/Blue Shield and Commercial health insurance policies.
Resolve complex billing denials related to coding errors by submitting Laboratory Reports to all insurance companies for claim reconsideration.
Meet quality and productivity standards and
deadlines/turnaround times established by Company policies.

Claims ManagementQuality AssuranceMedical Coding

Indegene

Proofreader/Editor

Feb 2016 – May 2017 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

Adhering to client artwork, production standards, standard operating procedures, regulatory and quality compliance requirements, and agreed schedules for artwork production.
Interacting with clients, coordinating with the team, and providing project status update reports.
Following specific guidelines/SOPs related to work or reviewing existing guidelines/SOPs, checking for completeness, and updating them as needed.
Performing quality assurance feedback as related to quality audits.
Adhering to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards, requirements, and policies.

ProofreadingEditingQuality Management

Labland biotechs pvt ltd

Marketing Strategist

Oct 2015 – Jan 2016 · 3 mos · Mysuru, Karnataka, India

Worked on Plant Biovision (Anthuriums) Dept.
Develop and improve existing marketing strategies
Help organize and implement market research to produce relevant marketing information
Network with suppliers, partner organizations, large contractors and other professionals.
Help produce reports, company brochures and related marketing collaterals
Develop new marketing initiatives such as social media, events or crossover collaborations to strengthen engagement with target audience

Marketing StrategyMarket Research