Jun 2025 – Aug 2025 · 2 mos · Bengaluru, Karnataka, India

• PNs, WhatsApp, Email, RCS, merchandising, offers and special projects.

May 2022 – May 2025 · 3 yrs · Bengaluru, Karnataka, India

• Driving CTR and conversions via platform search, push notifications, whatsapp and email.
• Additionally leading category conversions charter from the growth end.

Jun 2022 – Aug 2025 · 3 yrs 2 mos

• Here are things i can help you with
• Building a marketing strategy if you're a founder
• Starting a career in marketing if you're a college student
• Switching jobs if you're a working professional
• Looking forward to great conversations.

Dec 2021 – May 2022 · 5 mos · Bangalore Urban, Karnataka, India

• Driving CTR and conversions via platform search, merchandising, push notifications and pricing experiments.
• Led the cross sell charter for the Labs business.
• Experience of working with cross functional teams - product, tech, design and operations.

Jun 2021 – Dec 2021 · 6 mos

• My podcast about self doubt, confusions and cluelessness we all face while making professional decisions.
• No tips and tricks, just stories on how it all happens even with the best and how moving forward is the only solution.

May 2021 – Dec 2021 · 7 mos · Bangalore Urban, Karnataka, India

• Worked with European clients to develop technology oriented solutions in the areas of cloud computing, cybersecurity and computer networks

Jan 2021 – Mar 2021 · 2 mos

• Worked alongside the founder to understand the best practices being employed by D2C brands to drive revenue from their website.
• Coordinated with developers to implement product changes for a better UX so as to improve the conversion rate.

Aug 2020 – Nov 2020 · 3 mos

• Performed research on the marketing efforts of industries like EdTech, BFSI, Automobile, Gaming, Travel and Consumer Durables to identify potential business opportunities which eventually led to 29 leads generated for YAAP
• Worked on influencer marketing campaigns for brands like Vivo, Bajaj Electricals and Dubai Fitness Challenge

Apr 2020 – May 2020 · 1 mo

• Identified possible integrations with other businesses and associated benefits for Tavaga.
• Worked to develop a loyalty program to accelerate user acquisition and improve activation rate of existing users.
• Performed technical SEO audit to identify website issues in terms of loading speed, meta descriptions, content size, etc.

Mar 2020 – May 2020 · 2 mos

• Identified the target segment for Barone using the need states and demand occasions approach of segmenting the consumer universe and underwent consumer immersions for the SuperConsumer to create the ideal customer persona
• Identified the communication challenge as well as the brand solutions including benefits, RTB and the message strategy

Mar 2020 – May 2020 · 2 mos

• Underwent consumer immersions for the target group to identify communication challenge and brand solutions
• Performed Keyword Analysis for Peebuddy, performed SEO, CRO and formulated the content strategy for Peebuddy along with a decision tree to automatically re-target website visitors with customized communication

Feb 2020 – Apr 2020 · 2 mos

• Conducted secondary research to create a meta research report on content for Linkedin Publisher focusing on the type of content, length, amount of visual content and tone.
• Experimented with multiple templates of branded content on Quora to understand the moderation policy and how to by pass it.