Oct 2018 – Oct 2018 · 0 mo

• TED like talk on "Reimagining Education through Design-Driven Innovation" at UXIndia 2018 conference.
• Technology has disrupted the way kids live, learn & play. Impact of technology is evident by the way millennial kids are learning in classrooms as well as at home. We are witnessing a paradigm shift in learning and education, roles of teachers & parents are changing; meaning of school, selfstudy and tuition is changing; yet they remain indispensable. All these changes are made possible through introduction of technology within our homes and classrooms. However, most of us are only looking at digitising the content. Instead we need to look at ‘Humanising’ the learning through digital media.
• Designing a learning platform is much more complex than building a ‘Gamified Learning’ product. As designers and product owners, it is very crucial for us to understand the changing learning behaviour, preferences, motivators etc of a school going kid.
• While working with few ed-tech startups, we uncovered lot of such insights & findings. In this talk, we uncover these insights and understand their meanings.

May 2017 – Nov 2017 · 6 mos

Dec 2016 – Present · 9 yrs 3 mos · Greater Delhi Area

• Crossed Design is a Design Thinking led Innovation company. As business embarks upon its journey of innovation we help design & strategize innovative products, services and experiences.
• We use human centred approach to understand complex business problems from end user’s perspective and design solutions to bring a measurable impact. We help companies through our expertise in decoding Indian users & market behaviours.

Jan 2016 – Jan 2017 · 1 yr

• Product Manager – Consumer Product (Mobile & Web)
• Conceptualizing new products, functionalities and features to build seamless user experience, keeping in line with the Shuttl’s business goals.
• User Centred Research to provide consumer point- of-view.
• Sprint Planning and prioritizing to execute the product roadmap.
• Managing Product life cycle through monitoring and measuring analytics.
• Ensuring user retention and New user engagement through various marketing and product strategies.
• Work in sync with cross functional teams throughout the product development process - from product inception to distribution (design, build, release, analyse and iterate)

Feb 2015 – Jan 2016 · 11 mos

Apr 2014 – Oct 2014 · 6 mos · Bengaluru Area, India

• UX Research for building a guideline for a unified User Experience for Samsung’s new operating system Tizen. The study revolved around understanding the behaviour of the reluctant, non techie users. And to enable them to accept and adopt technology in their lives, not just because its functional and useful but because its meaningful and pleasurable.
• Detailed study of the existing technology from the users’ context and close examination of users’ interaction with them. Evaluation of unmet needs, aspirations and capabilities of the target group via in depth user study, and finding common and distinct behavioural traits of this segment.
• The Guideline details out the objective and scope of the strategy, backed by user needs and challenges.

Apr 2013 – Jun 2013 · 2 mos · Pune Area, India

• Mapping Design factors and trends for Indian automotive market For Hyundai
• Motor India Engineering Private Limited (R&D Centre) and define Design Strategy for small car segment, specific to Indian consumers.
• Conducted ethnographic research across urban Indian car owners and identified 4 Mega categories driving the CMF design directions for exterior and interior.