Aug 2021 – Apr 2024 · 2 yrs 8 mos · On-site

• Written 50+ blog posts and achieved ranking on various search engines
• Created 10+ landing pages and promoted on various digital platforms
• Proofread 100+ pieces including web content, marketing copies, and guest posts
• Managed a team of content writers and helped them conceptualize, create, and promote web content
• Performed website audits and provided recommendations for technical SEO improvements, resulting in a 35% increase in website performance.
• Worked on backlink strategies, including guest posts, broken links, infographic submissions, etc.
• Written and optimized guest posts include keyword research, content writing, link insertion, and the author’s bio.
• Fixed website technical errors, such as 404 errors, poor anchor texts, non-indexed pages, spammy links, duplicate content etc.
• Created a monthly content calendar and delegated tasks to content writers.
• Collaborated with a third-party SEO team and worked on the website’s on-page activities such as SEO titles, meta descriptions, image SEO, internal and external links, etc.
• Identified and addressed backlink issues with the help of Search Console.
• Conducted keyword research and guided content writers in creating valuable web content
• Managed PortraitFlip’s WordPress site and worked on its backend activities, such as 301 redirection, blog publication, category pages, plugins, etc.
• Contributed to Medium, Quora, and Pinterest to promote PortraitFlip’s products.
• Collaborated with the outreach executive to create various email templates and outreach materials.
• Achieved backlinks from high DA websites like Digital Journal, Sugermint, and Catster through guest posting
• Conducted interviews, shortlisted job applications, reviewed tasks, etc.
• Recruited and trained new talent (content writers and interns)
• Conducted competitor research and created various cluster topics

Apr 2020 – Aug 2021 · 1 yr 4 mos · Mumbai, Maharashtra, India · Remote

• Written 30+ articles for clients from different industries, including technology, digital marketing, lifestyle, etc.
• Collaborated with a team of writers to produce content for clients’ social media channels
• Conducted extensive keyword research and provided LSI, shoulder, and synonym terms.
• Implemented technical SEO best practices to improve website crawlability, indexability, and site speed
• Published web content on WordPress (CMS) and optimized on-page activities like linking, image SEO, meta title, description, keyword density, etc.
• Optimized YouTube content and written meta descriptions, titles, and tags
• Monitored backlink profile and disavowed toxic links to maintain website credibility
• Optimized website for local search by creating and optimizing Google My Business listing, local citations, and geo-targeted keywords
• Provided regular reporting and insights to stakeholders on SEO performance, trends, and opportunities for optimization

Jan 2019 – Jul 2021 · 2 yrs 6 mos · Vikhroli

• Written various marketing copies including long form blog posts, social media content, emails, etc.
• Planned, developed, and implemented SEO strategies for various clients like Kolors India, Trustplutus, VG India, etc.
• Created social media reports for different clients including number count of impressions, engagement, reach, etc.
• Conducted SWOT analysis and created pitch decks for new clients
• Published social media posts throughout the campaign (Kolors India Pvt India.)
• Created a list of primary and secondary keywords and submitted to writers to produce SEO-friendly content
• Evaluated inbound links and outreached websites to reclaim lost backlinks
• Monitored redirects, click rate, bounce rate, and other KPIs
• Set up various category and blog pages
• Stayed informed about industry trends, algorithm updates, and best practices to ensure SEO strategies remain effective and competitive
• Collected data and reported on traffic, rankings, and other SEO aspects

Jul 2018 – Aug 2018 · 1 mo · Mulund

• Scheduling meetings, client coordination, team coordination, creating pitch deck, etc.
• Brands I have worked with: Cipla, Abbott, Glenmark, etc.