Jun 2019 – Sep 2022 · 3 yrs 3 mos · Hyderabad Area, India · On-site

• ● Gained extensive experience in the finance domain, writing for the company’s loan products FlexSalary, FlexPay, and Advance Financial (an NBFC company in Nashville, Tennessee).
• ● Developed user guides and end-to-end content for our financial products, translating complex loan product features into user-friendly language.
• ● Created content strategy, editorial calendar, monthly social media calendar and ensured on-time publishing.
• ● Achieved excellent traffic growth (85%) month-on-month for our product site FlexSalary.com by devising a proper content strategy.
• ● Responsible for conducting content audits to identify gaps and opportunities and optimize content accordingly.
• ● Produced high-quality creative social media content and campaigns for our product FlexSalary.
• ● Handled a team of 3 writers to help them understand the product and produce quality content quickly.
• ● Worked closely with Graphic Designers to give design inputs for diverse forms of content.
• ● Other works include- writing press releases, guest blogs, SEO-focused content, and several other marketing collaterals.

Aug 2017 – Jun 2019 · 1 yr 10 mos · Hyderabad Area, India · On-site

• ● Writing high-quality thought leadership/industry-focused content to promote our customer retention product.
• ● Gained experience in the technical space by writing articles on machine learning, artificial intelligence, predictive analytics, text analytics, cloud computing, etc.
• ● Hands-on experience with CMS. Took ownership- from writing the blog to publishing on the website.
• ● Experience working on newsletters, landing page copy, social media content, and other marketing collaterals, ensuring alignment with brand guidelines and marketing objectives.
• ● Brand management– Enhancing brand identity, listening to customers on social channels, gaining insights, and acting on their feedback.
• ● Certifications Completed: 1. HubSpot Content Marketing and 2. Email Marketing

Aug 2016 – Jul 2017 · 11 mos · Hyderabad Area, India · On-site

• ● Responsible for writing diverse forms of content for 25+ Country Club websites. Provided content for brochures, hoardings, and Facebook ads for 60+ Hotels, Resorts, and Clubs across India, the Middle East, Sri Lanka, and Malaysia.
• ● Worked closely with the SEO team to produce quality articles and blogs that have driven traffic, enhanced search engine rankings, and generated quality leads.
• ● I have written press releases, newsletters, Facebook and Google ads copies, and other marketing content with the goal of improving brand awareness among the target audience.
• ● Created engaging Social Media Marketing Content for the Country Club’s official page.

Nov 2015 – May 2016 · 6 mos · Hyderabad Area, India · On-site

• ● Worked along with Tollywood celebrities, being in touch with them constantly, generating content, managing their social media profiles every day, and building their fan base.
• ● Worked for movie releases and promoted them by creating movie pages on Facebook for doing rigorous promotions.
• ● Managed Official Facebook pages of more than 35 Tollywood celebrities and built more than 15 Celebrity Fan Pages.

Dec 2012 – Oct 2015 · 2 yrs 10 mos · Hyderabad Area, India · On-site

• ● Experience in writing short-form and long-form content for clients across the globe (the USA, the UK, Canada, Australia, New Zealand, Singapore, etc.)
• ● Well-versed in writing catchy Social Media Marketing Content.
• ● Managed a team of 4 content writers. Also, responsible for editing and proofreading their content documents.
• ● Engaging with the target audience regularly on Facebook groups and LinkedIn communities.
• ● Understanding client requirements to write SEO Articles, (based on Keywords and also on Titles), Website Content, Blogs, and Press releases accordingly without any plagiarism.