Apr 2023 – Jan 2024 · 9 mos · Bengaluru · Hybrid

• Owned acquisition and monetization at Beem a Profitable AI-first fintech platform serving the bottom 80% of the US working population — a segment traditionally underserved by legacy credit infrastructure.
• Strategic Scope:
• Built and managed third-party partnership channels to unlock new revenue streams across lending and savings products
• Designed and deployed automated cohort-level email campaigns to drive loan product conversion
• Led ARPU expansion initiatives through strategic add-on partnerships and bundled service integrations
• Key Results:
• 💰 Attained $25K MRR via MoneyLion partnership across Personal Loan and High-Yield Savings products
• 📧 Secured 90% of Personal Loan revenue through automated email cohort campaigns
• 📬 Sustained 35–40% open rates and 8–9% click rates — consistently above industry benchmarks
• 🔼 Expanded ARPU through Trustage Payment Guard and Beem x Walnut collaboration (Akko, Headspace, Spotify, Amazon Prime)

Apr 2022 – Apr 2023 · 1 yr

• Inherited a fragmented, paid-media-dependent marketing setup and rebuilt it into a high-performing owned media engine — reducing cost of engagement while significantly scaling reach and conversion.
• Strategic Scope:
• Designed and implemented end-to-end marketing automation across the full customer funnel
• Rebuilt the email infrastructure — domain warming, deliverability optimization, and segmentation strategy
• Led insights-driven campaign execution across Push, SMS, WhatsApp, and Email
• Key Results:
• 📈 Achieved 10x email traffic growth with 90% deliverability rate
• 🏆 Beat industry benchmarks for email open rates for 3 consecutive years
• 🔁 100% cross-sell penetration across targeted customer segments via email and SMS
• 📉 Significantly reduced reliance on paid media by building a scalable owned media playbook

Feb 2021 – Mar 2022 · 1 yr 1 mo

• Managed performance marketing budgets and campaigns across paid channels, building foundational demand generation infrastructure that the lifecycle team later leveraged for owned media scaling.
• Strategic Scope:
• Managed paid media budget allocation across acquisition channels
• Ran campaign analysis and optimization to improve CAC and conversion efficiency
• Collaborated cross-functionally to align paid and owned media strategies

Oct 2019 – Feb 2021 · 1 yr 4 mos · Greater Bengaluru Area

• Drove brand consideration and top-of-funnel growth for a fintech platform expanding into markets with low digital penetration — requiring a creative blend of performance marketing and traditional activation.
• Strategic Scope:
• Launched targeted paid ad campaigns with high-impact creative to drive brand awareness and acquisition
• Activated offline and traditional marketing channels in low-internet-penetration regions
• Used personalized push notifications to sustain brand recall and drive repeat activation
• Key Results:
• 🎯 Achieved 100% of acquisition targets through paid channels while cutting CAC by 50%
• 📲 Grew daily activation from 20% to 30%, with push notifications contributing 30% of the lift

Aug 2017 – Sep 2019 · 2 yrs 1 mo · Bengaluru

• Partnered with global employer branding clients to build content and digital strategies that attracted diverse, qualified talent — blending storytelling with performance-driven distribution.
• Strategic Scope:
• Created genre-specific content informed by user research and audience segmentation
• Drove traffic to client blogs and publications through organic and paid distribution
• Retargeted website visitors with paid ads tailored to specific job cohorts
• Key Results:
• 🚀 5x increase in job applications for targeted cohorts
• 🌍 Boosted participation from underrepresented ethnic groups, advancing client DEI goals
• 📣 Expanded client brand presence across major job portals

Apr 2016 – May 2016 · 1 mo · North Kerala (Ernakulam To Kannur )

• Conducted an opportunity analysis for Aashirvad Atta across the North Kerala region — visiting distributors, gathering B2B and B2C feedback, and identifying gaps in brand visibility at the servicing point level.
• Key Learning: Gained hands-on exposure to traditional trade marketing, distributor relationship management, and field-level negotiation — a grounding that informs how I think about full-funnel, multi-channel marketing today.

Jun 2015 – May 2017 · 1 yr 11 mos · kochi

• Built and managed the college's social media presence — growing engagement through student-generated content, campus storytelling, and a consistent content calendar.
• Key Results:
• 3x increase in page engagement
• 2x growth in page followers