Jun 2023 – Sep 2023 · 3 mos · On-site

• Solving Growth and Operations problems at multiple early to mid stage startups
• Clients:
• 250 Cr annualised GMV D2C Fashion Brand
• Early stage pet care startup
• Early stage education startup

Jan 2022 – Apr 2023 · 1 yr 3 mos

• Lead Strategy and Operations for Dunzo B2B logistics
• Lead sales and growth for SME business

Sep 2019 – Jan 2022 · 2 yrs 4 mos

• Create and drive business plans for pan India operations
• Lead planning and goal setting across the organisation - categories, functions, geographies
• Lead strategic initiatives on variable and fixed costs improvements upto PAT
• Lead analytics function and drive data driven decision making across the organisation

Jul 2019 – Aug 2019 · 1 mo

Jan 2019 – Jun 2019 · 5 mos

• Owner of franchisee business P&L
• Led revenue management leading to better pricing and top line
• Owner of machine learning based pricing engine
• Drive expansion strategy by building market intelligence and analytical tools
• Owner of scale and ROI on android and ios apps, drove performance marketing initiatives and organic user growth
• Cross-functional role across city teams, brand, product and business teams while being part of the founder's core team
• Drive B2B sales strategy, targeting and performance management

Jul 2018 – Dec 2018 · 5 mos

• Led revenue management for the India portfolio
• Led data analytics pod, a team of analysts and zonal revenue heads

Jul 2017 – Jun 2018 · 11 mos

• - Led revenue and costs management for the south zone

Apr 2017 – Jul 2017 · 3 mos

• Supervised development of a tech solution and led a 5-member growth hack team to reduce cancellations / no shows
• Supervised long term product solution with engineering team to improve customer experience
• Worked with field teams to reduce revenue leakage at the properties

May 2016 – Apr 2017 · 11 mos

• Coordinated Day 2 and 3 of placements at ISB Hyderabad. Improved efficiency of placement process. Handled 80 recruiters, Ran a team of 90 volunteers to facilitate recruitment of over 600 PGP students. Designed and implemented policy changes.

Apr 2016 – Apr 2017 · 1 yr

Sep 2014 – Apr 2016 · 1 yr 7 mos · Mumbai

• Acquired by Byju in 2021
• Scholr provides homework assistance for students. The platform allows students to snapshot of the problem they want help with and send it. Students receive guidance on that question. Homework guidance is offered for mathematics, physics, chemistry, and biology. It utilizes artificial intelligence to provide solutions to questions. It provides an application for both Android as well as iOS.

Dec 2012 – Dec 2014 · 2 yrs · Pune

• Launch Planning and Targeting Strategy Optimization for a US Pharmaceutical Major:
• Helped the client identify best customer opportunities pre-launch ; Developed tool to track market variables critical for launch. Developed customer target universe based on overall brand strategy and tactics, segmentation and value.Employed novel ways for finding high potential product distribution networks and optimized sales force size accordingly. Refined targeting strategy to improve sales growth post launch
• Sales force size optimization for a Brazilian Pharmaceutical Company:
• Reorganized Sales force to market a portfolio of 7 branded drugs
• Researched industry history, trends and regulations to augment sparse data availability, make calculated assumptions and provide market insight
• Long term field force planning for a Major US Pharmaceutical Major
• Developed and executed systematic, collaborative and cost effective field force plans for the client for over 3 years
• Upsized sales force on launch of new indications and helped minimize cannibalization

Oct 2010 – Dec 2012 · 2 yrs 2 mos · Pune

• Sales force deployment during a Merger
• Refined strategy to deploy sales representatives from the merging company
• Ensured accurate documentation from both companies to testify in post-merger legal proceedings
• Targeting and Segmentation for medical devices company
• Developed dynamic segmentation tool which helped the client analyze market variables live
• Ensured smooth launch of the product by providing post launch support
• Managed field force roll outs for a US Pharmaceutical Major
• Facilitated training to sales force team on a field force plan refinement tool
• Played role of an expert on the refinement tool for 6 months in the US