Anusha Janardhan

Business Development Executive

India10 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in optimizing SaaS sales funnels
  • Data-driven approach to lead generation
  • Proven track record in content creation for B2B
Stackforce AI infers this person is a SaaS marketing expert with a focus on data-driven strategies and content creation.

Contact

Skills

Core Skills

Sales FunnelsLead GenerationContent WritingB2b MarketingFull-stack Development

Other Skills

AngularBloggingCopywritingData AnalysisData-Driven ContentDigital MarketingEmail MarketingFacebook AdsGhostwritingJ2EEJavaLinkedin MarketingMarketing blog post writerNodeJSSearch Engine Optimization (SEO)

About

Anyone (even a 12-year-old) can build a funnel today. But only a handful know how to OPTIMIZE the s**t out of it. A thoughtless, intuition-based, VANILLA APPROACH TO SAAS FUNNELS is practically MONEY DOWN THE DRAIN. So SaaS owners, let me ask you this question… 1. High cost per lead 2. High landing page bounce rate 3. Low MQL to SQL conversion rate 4. Very low email open rates 5. Low trial to paid conversion rate 6. Inability to scale Does any of these ring a bell? Most SaaS businesses build basic landing pages, run a few ads, cold email a few prospects, and EXPECT CONVERSIONS TO SOAR THROUGH THE ROOF. But this approach is like throwing spaghetti at the wall and wishing something would stick. Instead, go BEYOND THE VANILLA APPROACH and let DATA SPEAK FOR ITSELF. If there’s one thing that you want to walk away from reading this, it should be to take a data-driven, optimized approach to SaaS marketing. That is precisely what I do! Here are a few GLIMPSES OF MY WORK PROCESS: 1. Dig deep into the internet and research till you finally land on the bulls-eye pain point of your target customer. 2. Testing not 1, not 5, but 15-20 ad creatives to come up with the one that costs you the least money for the same customers. 3. Running your landing page through tonnes of usability and eye-tracking tests to land on the best version of the landing page yet. 4. Track data like clockwork to analyze and optimize every single day. And much more. So, are you over the every-other-SaaS-sales-funnel approach yet? And are you looking for something more effective? I heard you say “Yes” there. So, let’s hop on a quick strategy call to understand how you can adopt this approach. Here’s what you can EXPECT from the free STRATEGY CALL: 1. A better understanding of your current approach to funnels and learning if it is optimized for maximum conversions. 2. A quick walkthrough of the next action steps you can take to set up an optimized lead generation/webinar/sales funnel. 3. Different platforms you can tap into for generating piping hot leads for your SaaS business. And, the best part—walk away with 3 QUICK WINS from the call (even if we decide not to work together!) Book your free, quick-wins strategy call: https://calendly.com/anusha-sriram/free-strategy-call If you are not the one for calls, then drop me a mail with your questions at: anusha@sellthatcopy.com. Are emails too much effort? Feeling lazy? Then drop me a DM.

Experience

Freelance

Freelance Marketer for SaaS businesses

Oct 2022Present · 3 yrs 5 mos

Sales FunnelsLead GenerationData Analysis

Career break

Full-time parenting

Oct 2021Oct 2022 · 1 yr

  • Maternity break

Sell that copy

2 roles

Freelance Content Writer for B2B SaaS and Marketing businesses

Feb 2020Present · 6 yrs 1 mo

  • I specialize in writing long-form, well-researched, data-driven content for SaaS and Marketing businesses.
  • Find out more on
  • https://sellthatcopy.com/
Content WritingData-Driven ContentB2B Marketing

Full-stack ghostwriter for multi 6-fig SEO agency owners

Apr 2019Present · 6 yrs 11 mos

Tata consultancy services

System Engineer

Sep 2015Jan 2021 · 5 yrs 4 mos · India

  • Worked as a full-stack software developer (Java/J2EE, Angular, NodeJS) on projects from various verticals such as aviation, insurance, banking, and transportation.
JavaJ2EEAngularNodeJSFull-stack Development

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