Bride Trozelli

CEO

London, England, United Kingdom15 yrs 4 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in transforming data into user-friendly designs.
Strong focus on aligning solutions with business strategy.
Passionate about bridging technology and human experience.

Stackforce AI infers this person is a User Experience Leader in Fintech, specializing in AI-driven design solutions.

Contact

Skills

Core Skills

User ExperienceProduct DesignConversational Design

Other Skills

Adobe Creative SuiteArt DirectionArtificial Intelligence (AI)Client ExperienceCommunicationCommunication DesignConcept DevelopmentConversation DesignConversational AIConversational User Interfaces (CUI)Corporate GovernanceCreative DirectionCreative StrategyDesign PrinciplesDesign Research

About

I specialise in User Experience working at the intersection of data, AI, and human-centered design. In the Chief Data & Analytics Office at J.P. Morgan, I design products and services that transform complex data and advanced analytics into intuitive, engaging, and high-impact user experiences. My expertise spans service design, user research, journey mapping, prototyping, and product design, with a strong focus on driving adoption, uncovering pain points, and aligning solutions with business strategy. I work closely with data scientists, engineers, and business leaders to ensure that AI and data products are not just technically powerful but also useful, usable, and valuable for clients and colleagues. Passionate about bridging the gap between cutting-edge technology and human experience, I bring clarity, creativity, and measurable impact to every stage of the product lifecycle.

Experience

J.p. morgan

2 roles

Executive Director

Promoted

Jun 2022 – Present · 3 yrs 9 mos · London, England, United Kingdom

User ExperienceProduct DesignService DesignUser ResearchJourney MappingPrototyping+1

User Experience Lead

May 2017 – Nov 2018 · 1 yr 6 mos · London, United Kingdom

Virtu financial

User Experience Lead

Nov 2018 – May 2022 · 3 yrs 6 mos · London, United Kingdom

The ux conference

Professional Speaker

Jun 2017 – Jun 2017 · 0 mo · London, England, United Kingdom

Curated & ran a course on Conversational Design: What are the design principles to consider when designing bots?
Early attempts of chatbots have fallen flat, but the last 6 months (as of 2017) have seen a significant uptake in successful ones. What factors can help determine the success of a bot? When should you start considering conversational design as a way to improve your product?
How might the rise of bots as a customer touchpoint shape the future of technology & product design?
Practical tips on what design principles to consider when starting the UX of a bot. How do you approach the UX of interface-less design?

Conversational DesignUser ExperienceDesign Principles

Fireapps, a kyriba company

Head of User Experience

Jun 2016 – Oct 2018 · 2 yrs 4 mos · Scottsdale, Arizona · Hybrid

Enterprise apps world conference

Professional Speaker

Jun 2014 – Jun 2014 · 0 mo · London, England, United Kingdom

Key Topics Covered:
How important is UX and UI for enterprise apps? Understanding the changing dynamics of consumer behaviours and how this relates to enterprise applications and products
Creating apps for different types of users and use cases - lean forward and lean back – is the approach different for internal vs. external apps?
Designing for the platform vs. a unified user experience across multiple platforms - What role can apps play in easing transitioning between devices in an increasingly multi-platform environment? To what extent does this need to be a cohesive experience?
What ‘box ticking’ elements should your app design contain to keep the app store happy?
Responsive design - best use within app development, and can an evolving design help retain or alienate users?
Differences in design fundamentals between smartphone, tablet and desktop apps