Mar 2020 – Feb 2023 · 2 yrs 11 mos · Los Angeles, California · Remote

• A 15-day superfood cleansing morning routine that detoxifies the body and increases energy. This is a high-ticket product priced at $250 for a 2-week cleanse kit.
• Successfully raised $100,000 in seed capital to fund growth initiatives.
• Led the end-to-end product design, manufacturing & delivery, from concept ideation, sourcing raw materials at competitive prices to final production & distribution.
• Developed and executed a comprehensive digital marketing strategy leveraging 65 health and wellness podcasts and 12 YouTube influencers to reach our target audience and generate sales of $350,000 in 12 months.
• Established brand partnerships with Instagram and YouTube influencers.

Feb 2020 – May 2020 · 3 mos · Norwalk, California, United States · Hybrid

• 8-hour wellness festival with 12 sessions in 3 tracks: Meditation, Movement and Nutrition with 16 plant-based food & product vendors and 1,500 attendees.
• Oversaw all aspects of event production from conceptualization to execution including developing the idea, creating the programming, securing the practitioners and leading a team of 6 volunteers during the festival.
• Established strategic partnerships with prominent plant-based brands, such as Oatly, Orgain, Califia Farms, GT's Kombucha, Follow Your Heart, Imperfect Foods, and Suja.
• Implemented on-the-street marketing tactics along with social media marketing campaigns to increase event awareness and collect 2,200 emails.
• Identified and engaged with media outlets, bloggers, & influencers to feature the event which generated tens of thousands in economic benefit for the city.

Jun 2018 – Present · 7 yrs 9 mos

• Branding, website and marketing solutions for soulpreneurs such as coaches, wellness brands, meditation guides & yoga instructors. Clients include:
• The Autoimmune Healer
• Developed & executed a comprehensive branding strategy, including brand name.
• Performed market research to define the target audience and conducted competitor analysis to understand their behaviors and preferences.
• Created engaging & user-friendly e-commerce Wordpress website to communicate the brand message, capture emails, and offer courses & consulting services.
• Crafted compelling and persuasive SEO-friendly copy that effectively communicated key messages, captured attention, and drove conversions.
• Chakra Doctor
• Developed a comprehensive branding strategy for Full Chakra Activation (FCA) meditation, including defined the brand's essence & values.
• Coordinated 12 live immersive experiences that showcased the benefits of FCA meditation and generated $100,000 in product sales.
• Developed a marketing strategy that increased email signups by 50%.
• Developed an influencer campaign in the health and wellness space.
• Portal To Ascension
• Developed and executed effective digital marketing campaigns that significantly improved brand awareness and engagement.
• Increased email signups by 40% through content marketing strategies.
• Increased YouTube channel visibility by 50% through SEO strategies, compelling description copywriting, and leveraging influencers in the space.
• OrganiZen Living
• Conducted thorough market research to identify target audience and created tailored messaging that best represents the values of the brand.
• Designed & implemented a comprehensive sales funnel strategy including engaging lead magnets, landing pages, and email sequences that increased email signups by 30%.
• Led the complete revamp of their website to enhance user experience.
• Produced events and implemented event marketing strategies that resulted in increased brand visibility and a 30% client conversion rate.

Jun 2018 – May 2022 · 3 yrs 11 mos

• Inspiring people to explore unique identities & lifestyle possibilities through storytelling.
• Managed the end-to-end production process for 10 live panel discussions and 25 interviews, including securing panelists, outlining discussion topics, conducting live interviews, and post-production editing.
• Developed and implemented marketing strategies to achieve a live viewership of 1,500 people on Zoom, 50,000 on YouTube, 35,000 on Instagram clips, 50,000 on Facebook live with a total viewership crossing 150,000.
• Created explosive short-form content tailored for Instagram to attract new listeners and engage them in the conversation leading to 75,000 new viewers.
• Created engaging and compelling narratives during live interviews, weaving together guest insights and personal anecdotes to captivate listeners. Achieved 100,000 organic viewers & 11,500+ total hours watched on YouTube.

Jun 2017 – May 2022 · 4 yrs 11 mos

• E-commerce store to reduce stress and anxiety, regain energy, and encourage a healthier lifestyle.
• Launched a robust e-commerce platform and expanded the brand's digital presence.
• Created and optimized an Amazon store, leveraging SEO techniques and compelling product listings to maximize visibility and conversions leading to $50,000 in revenue.
• Sourced high-quality materials and established partnerships with reliable manufacturers to ensure product quality with a 30% lower price.
• Conceptualized and executed captivating booth activations at 16 plant-based events and health & wellness festivals, creating memorable brand experiences.

May 2017 – May 2020 · 3 yrs · Greater Los Angeles Area

• Founding member of the organization to celebrate the Gujarati culture with our youth through festivals, movies, art, culture, dance, and food.
• Grew membership to 1,500 adult and 500 youth members through monthly events, gatherings, and celebrations.

May 2015 – Apr 2018 · 2 yrs 11 mos · Orange County, California Area

• Education consultant supporting international students dreams of receiving a higher degree from the best American universities.
• Ranked on the 1st page of Google through creating and optimizing 22 SEO-friendly blog posts that increased organic traffic and cemented us as thought leaders.
• Conducted thorough market research and competitor analysis to identify target audience, market trends, and competitive positioning.
• Produced two ebook lead generators that increased email captures by 40%.
• Developed a content marketing strategy that leveraged Quora to engage with target audience (currently 60 answers at 518,000 views), which boosted website traffic by 60% and yielded 50% of our clients.
• Recorded a 12-episode ‘Ask-Me-Anything’ podcast with 57,000 downloads and resulted in 50% of our clients. Boosted us as thought leaders.

Nov 2014 – Mar 2015 · 4 mos · Greater Atlanta Area

Oct 2012 – Nov 2014 · 2 yrs 1 mo · Boise, Idaho Area

May 2007 – Aug 2007 · 3 mos · Greater Atlanta Area

Jan 2007 – Oct 2012 · 5 yrs 9 mos

• Using 3D Laser Induced Fluorescence (LIF) to visualize and quantify mixing and dose in a lab-scale UV reactor
• Visualize and analyze the hydrodynamics and dose delivery in a lab-scale perpendicular to flow reactor
• Visualizing the recirculation zone and von Karman vortex shedding downstream of the cylindrical UV lamp sleeve
• Quantifying paths with a low dose delivery due to short-circuiting and mapping the dose distribution downstream of the lamp
• Discovering an approximately 50% reduction in dose distribution at the walls as compared to downstream of the lamp
• Visualize and quantify dose distribution in a model ozone contactor using 3D Laser Induced Fluorescence (LIF)
• Visualize and analyze dose delivery in the contactor for the first time and determine the effect of chamber width on inactivation
• Introduce the dual analysis method using both Eulerian, from LIF results, and Lagrangian, from flow cytometry results of outlet microsphere samples
• Suggesting a reduction by approximately 33% in the contactor chamber width to achieve greater inactivation efficiency
• Brine discharge in marine environments using multiport diffusers
• Visualize and analyze flow through various multiport diffuser configurations
• Analyze dilution ratios, merging scenarios and rise heights in stagnant and ambient flow conditions
• Discovering abnormalities in flow characteristics as predicted by current design models

Jan 2006 – Dec 2006 · 11 mos

• Cost analysis for boron rejection using reverse osmosis (RO) membranes
• Analyzing cost information for membrane systems operation and construction
• Applying appropriate equations and statistical measures to predict future operation and construction costs
• Using Fenton reaction generated OH radical for degradation of water contaminants like C60
• Generating OH radical using Fenton reagents to oxidize sonicated C60
• Discovering the aggregation of C60 onto ferrous ion as the cause of red shift in the specific peak

May 2005 – Aug 2005 · 3 mos · Greater Atlanta Area