Biplab Basumatary

Product Designer

Navi Mumbai, Maharashtra, India1 yr 9 mos experience

Key Highlights

Increased sales revenue through innovative product design.
Expert in user experience research and design.
Skilled in creating visually compelling designs.

Stackforce AI infers this person is a Product Designer with a focus on SaaS and user experience.

Contact

Skills

Core Skills

Product DesignUser Experience (ux)Product ResearchMobile Application DesignGraphic DesignVisual DesignIllustration

Other Skills

Adobe Creative SuiteAdobe IllustratorBranding & IdentityCommunicationDesignDesign SystemsDesign ThinkingDesign ToolsFigma (Software)Graphic Design PrinciplesHuman Computer InteractionInformation ArchitectureInteraction DesignInterfacesMockups

About

Hello! 👋 I’m a Product Designer and an NID grad in Graphic Design. Previously, I worked on products for both internal teams and consumer-facing experiences at cure.fit, primarily collaborating with the Central Sales Team to enhance lead tracking and management, ultimately contributing to increased sales and revenue. I also contributed to the visual revamp of the ‘Personal Training’ product and focused on improving its discoverability and navigation. Additionally, I worked on multiple research projects and side projects related to graphic design. I thrive to craft products that tell a story, are functionally solid and proven, intuitive, and visually compelling. And above all, I take feedback like "Free Upgrades" to my design. When I’m not designing, you’ll find me making illustrations, dabbling in sprite design, gaming, or scouting for the best burger around! Currently, I am looking for opportunities! 🙌

Experience

Cure.fit (cult.fit)

2 roles

Product Designer

Mar 2023 – Mar 2024 · 1 yr · Bengaluru, Karnataka, India

Design a Lead Management Dashboard in the Partner Portal (CRM Tool) to enable 500+ Center Managers to monitor, manage and follow-up on leads, increasing Day-0 lead conversion by 20% and overall sales revenue by 5%.
Designed a Performance Dashboard in the Partner Portal (CRM Tool) to empower Performance Monitoring across 40+ Regional Managers, increasing overall sales revenue by 5%.
Improved discoverability and revamped the visual design of Personal training and Assessment service, at 12 pilot gyms, resulting in personal training sales going up from ₹80k to ₹1.2L in 3 months per pilot gym.
Conducted in-depth under interviews, surveys, analysis and created user-journeys with the Design Research team to understand the ‘Pre-Purchase’ journey of fitness users which culminated in a pitch deck for new leads and facilitated additional research initiatives.

UsabilityMockupsUser Experience (UX)Adobe Creative SuiteUX ResearchDesign Thinking+28

Design Intern

Sep 2022 – Mar 2023 · 6 mos · Bengaluru, Karnataka, India

Revamped the post-class experience for Group Class Format in the cult.fit mobile app by introducing a 'Highlight Page' to boost user engagement, improve share-ability, and encourage class booking.
Collaborated with the creative team to design mailers and graphical assets for the cult.fit Year End Wrap-2022, showcasing key fitness milestones and achievements.

MockupsUser Experience (UX)Adobe Creative SuiteDesign ThinkingDesign SystemsUsability Testing+24