Sep 2022 – Jan 2025 · 2 yrs 4 mos

• Managed multichannel paid advertising campaigns across Google, Facebook, Programmatic platforms, and Affiliate networks, optimizing user acquisition strategies for Tier I, II, and III cities and Ability to work cross-functionally with multiple teams and stakeholders.
• Setting campaign goals, KPIs, and budgets that align with overall business objectives. Developing campaign Planning and Strategies for performance marketing campaigns and conducting competitive analysis to identify opportunities and optimize targeting.
• Managed key performance metrics (CPC, CTR, CPI, CPA, CPO, ROI), optimized conversion funnels, and improved on boarding processes, enhancing user experience and conversion rates.
• Conduct the development and tracking of performance marketing KPIs, managed budget allocations, and prepare comprehensive Weekly, Monthly, and Yearly Business Reports (WBR/MBR/YBR).
• Contributed to micro-market profitability initiatives, reducing loss per transaction, and collaborated with influencers for ongoing BAU and Sale days. Efficiently channelize (DAU) for Platforms reports.
• Planned and executed (OOH) advertising campaigns for brand promotion during key sale days.
• Top Highlights:
• Reduced CAC by ~30% Structured campaigns/identified relevant audience with curated communications. Developed vernacular strategy to maximize reach etc.
• Improved CPI by ~ 25% Increased creative volume to fulfil all available ad slots/ Identifying campaign types/objectives to maximize reach and conversions.
• Increased DAU from ~15% m-o-m in 2024 with in Oct’24.
• Introduced innovative campaign strategies, including Top Funnel, Bottom Funnel, Vernacular, P-max, and Audience Trigger campaigns.

Aug 2020 – Aug 2022 · 2 yrs · Bengaluru, Karnataka, India

• Responsible for planning developing & executing all digital marketing, including SEO/SEM, marketing database, email, social media and advertising campaigns.
• Successfully Spearhead campaigns on Social Media Platforms including Facebook, Twitter, Instagram. Handle end to end Management of all Social Media Platforms.
• Design, build and maintain our social media presence.
• Auditing of the brand's digital assets and the competitors to come up with robust plans to ensure the effectiveness of a campaign & to drive ROI out of it.
• Helping others to understand strong fundamentals of Ad campaigns
• Brainstorm new and creative growth/performance strategies.
• Campaigns: Conceptualized and execution of external and internal campaigns, both business and brand build oriented.
• Provided analysis and insight on various online tools and Evaluate area of Improvement and develop Recommendation for increased online Optimization.
• Utilize Google Analytics to track visitor flow and interaction throughout the company website.
• Paid SM Advertising and SEO Planning.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Collaborate with internal teams to report changes in a app for optimize user experience.
• A/B testing across different Campaign for optimizing the conversion rates of campaigns.

Nov 2019 – Mar 2020 · 4 mos · Bangalore

• During my stints at Chromozome. I have worked on following fields in Digital Marketing.
• Optimizing the on-page and increased the DA from SEO techniques
• Managing Ad accounts on Facebook and Implementing A|B strategies Creating and managing social media.
• Creating strategies for lead generation, Appintsall & Conversion Campaigns.
• Work with a budget , meet deadlines for multiple campaigns and ensure ROI on Campaigns.
• Worked with various sector clients such as Realestate , Hospital , Insurance , Restaurants, Entertainment, Education and financial.
• Strategy planning. - Tie up with influencer for brand promotions & Sponsoring Events.
• Driven retail strategies to ensure lead generation.
• Utilize Google Analytics to track visitor flow and interaction throughout the company website.
• Implement marketing and promotion tactics that led to 50% increase in All social Media followers and 20% increase in website traffic from social media post.

May 2019 – Oct 2019 · 5 mos · bangalore

• During my stints at Valueleaf. I have worked on the following.
• Social media marketing , Paid marketing
• Managing Ad accounts on Facebook and Google. Managing Social Media Platforms for different Clients.
• Implementing A|B strategies & Creating and managing social media.
• Creating and Implementing Facebook direct marketing campaigns.
• Generating and managing leads.Conversion and Appinstall campaigns
• Tracking platforms such as - Hasoffer, GA.
• Work with a budget , meet deadlines for multiple campaigns and ensure ROI on campaigns.
• Provided analysis and insight on various online tools and Evaluate area of Improvement and develop Recommendation for increased online Optimization.
• Working with clients of various sector such as Finance , Healthcare ,Events , Realestate,Entertainment and Fantasy games.
• Clients - ( Rummycircle , Purelyherbs , Sterling Holidays , Cars24 , Citi Bank ) etc.

Mar 2018 – Mar 2019 · 1 yr · Bengaluru Area, India