H

Himen Doley⚡️

Head of Growth

Bengaluru, Karnataka, India11 yrs 9 mos experience
Highly Stable

Key Highlights

  • Led growth strategies for top fintech platforms.
  • Pioneered customer success frameworks boosting retention.
  • Expert in AI-driven marketing and analytics.
Stackforce AI infers this person is a Fintech growth leader with expertise in digital transformation and customer experience.

Contact

Skills

Core Skills

Growth StrategiesMarketing StrategyCustomer Experience

Other Skills

AnalysisAnalyticsBranding ResearchBusiness AnalysisBusiness StrategyBusiness TransformationConsumer BehaviourContent MarketingCustomer Relationship Management (CRM)Digital MarketingDigital StrategyDigital TransformationDigitizationFinancial ServicesInfluencer Marketing

About

I’m a Growth and Digital transformation leader with 12+ years of experience driving scale for fintech and healthcare organizations across India, Indonesia, and the U.S. 🇮🇳🇮🇩🇺🇸 My expertise lies at the intersection of growth , customer experience strategy, AI-led insights, and cross-border execution—building sustainable, data-backed growth engines in complex, regulated sectors. 🌏 Currently leading Growth at Ajaib (Indonesia)—one of Southeast Asia’s most dynamic fintech platforms—I’ve recently stepped into a pivotal role to expand user acquisition, lifecycle engagement, and retention. We’re building a next-gen, AI-powered growth stack tailored for Indonesia’s fast-growing millennial investor base. From hyperlocal acquisition playbooks and influencer-led distribution to behavioral analytics and vernacular onboarding, our approach is designed for scale and local nuance. With an eye on long-term LTV and CAC efficiency, I work cross-functionally with product, compliance, and marketing to deepen Ajaib’s market footprint in both major cities and underserved regions. 🚀 Previously at Angel One (India), I led hyperlocal expansion and customer success at one of India’s largest stockbrokers. I pioneered data-driven support frameworks that significantly reduced NSE complaints and propelled the Angel One app into the Top 2 in the finance category across app stores. My work spanned 100+ Indian cities, where I drove regional growth strategies grounded in behavioral segmentation, vernacular content, and AI-based customer engagement—boosting activation and user retention at scale. 🏥 Before fintech, I was Director of Business Intelligence at IKS Health (USA), leading enterprise analytics for hospitals and large physician groups. I developed real-time dashboards, predictive models, and market research tools that elevated client performance in both clinical and financial outcomes. Our team received multiple performance awards and contributed directly to client growth, retention, and decision-making agility. 🎯 What I bring: • AI-enabled acquisition, personalization, and lifecycle marketing • Deep expertise in growth & business across India, Indonesia & the U.S. • Cross-functional leadership in regulated environments • P&L-focused execution aligned to long-term business value

Experience

Ajaib

Head - Platform Growth Strategy

May 2025Present · 10 mos · Jakarta, Indonesia · Hybrid

  • Ajaib is Southeast Asia’s first investment tech unicorn, empowering millions of Indonesians to build wealth through simple, affordable investing.
  • Managed monthly budget of X Crores . Optimized Ajaib’s Platform Growth Engine across - Scaled full-funnel acquisition across Paid, Organic, Referral, Influencer & Affiliate, and Partnership channels—driving Ajaib’s highest-ever installs and funded User Growth monthly since inception
  • Expanded Paid Channel Ecosystem: Grew from few to several performance channels (Google, TikTok, Meta, OEMs, DSPs, Ad Networks), tripling scale while maintaining CAC MOM through data-driven experimentation and creative iteration.
  • Re-engineered Referral & Ambassador Programs: Launched Referral 2.0 with IPO-linked rewards and tiered incentives, delivering double-digit MoM growth in referee conversions and industry-first referral allotment mechanics.
  • Scaled Influencer & Affiliate Network: Built multi-tier KOL architecture (Mega → Nano), onboarded XX + creators, and introduced hybrid CPA + retainer models to balance reach, CAC, and ROI.
  • Accelerated Organic Growth: Revamped SEO / ASO with product pages, backlinks, and app-store optimizations, generating sustained MoM growth in organic installs and brand visibility.
  • Enabled Ecosystem Partnerships: Initiated discussions with banks, e-wallets, and super-apps to unlock new user funnels and diversify acquisition.
  • Built a Cross-Functional Growth Organization: Structured and led 15 + members from Indonesia in addition to vendors from India , Indonesia and Singapore aligning Paid, Organic, Referral, and Product Marketing under unified OKRs and dashboards.
Growth StrategiesContent MarketingReferralsMarketing StrategyOrganic GrowthInfluencer Marketing+2

Angel one

Deputy Vice President

Dec 2020May 2025 · 4 yrs 5 mos · Bengaluru, Karnataka, India · Remote

  • Set up the digital growth unit for the Assisted Business Unit from scratch—driving acquisition through paid (Google/Meta), organic (Google Business, microsites), KYC partnerships, and telesales. This integrated engine boosted # KYC conversions to help in accelerated growth of the business line.
  • Built and Led High-Impact Customer Success Unit:
  • Pioneered a holistic customer success framework, optimizing touchpoints from NPS to Playstore reviews.
  • Revolutionized customer support with Jira, slashing resolution times and boosting satisfaction metrics.
  • Orchestrated a meteoric rise in app store rankings, surpassing competitors to secure a top-2 position.
  • Spearheaded an 86% reduction in NSE complaints through cross-functional collaboration.
  • Doubled down on customer loyalty, elevating NPS through data-driven initiatives and fostering a culture of continuous improvement.
  • Implemented a comprehensive CSAT program for tens of thousands of sub-brokers, driving partner retention and performance.
  • Executed Record-Breaking Super-App Launch:
  • Led the charge in migrating over 10 million users to the groundbreaking SPARK super-app, setting a new industry benchmark for speed and scale.
  • By delivering exceptional customer experiences and fostering strong partner relationships, I am helping accelerating growth and market penetration.
Program ManagementMarketing StrategyCustomer ExperienceSales GrowthRevenue & Profit Growth

Iks health

Director Business Intelligence (Automation and Analytics)

May 2018Dec 2020 · 2 yrs 7 mos · Mumbai Metropolitan Region

  • Awarded Best Leader for exemplary performance for fiscal 2018-2019 & Rated 3.6/4 in 2019-2020
  • Vertical Business Unit Head for Decision Support Services for IKS Health; Revenue Cycle Management , Medical Scribing , Clinical Documentation , Medical Coding, Prescription Refills , etc
  • Employee headcount of 4000+ based out of multiple cities in India and United States.
  • Actionable Insights to enable clients and leadership for better clinical , financial and organizational outcomes
  • Led a team of 43+ Analysts , Team Leaders and Managers; overseeing data analytics, automation and solutions
  • Strategizing & designing Performance Management, Pay Bands and Variable Incentives

Reliance

Project Manager - Global Corporate Security, Risk & New Ventures

Nov 2016May 2018 · 1 yr 6 mos · Mumbai Metropolitan Region

  • Worked on identifying 15 different next- gen technologies from a risk and security parameter
  • like Drone technology, video analytics and surveillance, voice analysis, social media
  • crowdsourcing, mobile access etc with 25 providers from over 6+ countries
  • Devised proposal of INR XX Crores (60% reduction from XXX Cr INR actual worth in market) safety equipment gear for enterprise wide deployment and implementation aimed at changing road security landscape
  • Devised print and digital media strategy for launching Reliance GCS's biggest recruitment drive till date - Increased applications by 410+%, 271% times while increasing cost optimization by 25%, 91% for 2 consecutive years
  • Supported social media strategy, forum creations and radiation in the ecosystem– increased following count across social media channels by ~50-500%
  • Led end development efforts and promotion planning for GCS Chatbot, an intelligence & insights acquisition engine

Aviva india

Assistant Manager - Digital Transformation

May 2014Oct 2016 · 2 yrs 5 mos · Gurugram, Haryana, India

  • Highlights:
  • Strategic Planning & Awards
  • Formulated a 3-5-year digital strategy roadmap; drove implementation of strategic digital initiatives for the Transformation Office
  • Conferred with Service Delivery Excellence Award in crucial quarter of Jan’15-Mar’15 for the customer portal project and online enhancements
  • Selected as Semi-finalist for ‘Customer Cup 2015’ (Aviva Global Recognition Award) for completing Customer Portal Project
  • Solution Designing & Digital Properties Management – Mobile App, Website, Customer & Buying Platforms
  • Successfully launched the new Lead, Activity and Recruitment Management Solution; increase in revenue productivity by 40% and higher sales activation by 30% for the months post the launch
  • Worked on the development of the Aviva India Mobile App Customer Mobile App as Project manager ; collaborated with multiple vendors and internal stakeholders for the new and visionary Mobile App with game changing features in Indian Insurance Space like Touch Id, social media features, premium payment, product finder & policy administration facilities; the mobile application was released in September 2015 & downloaded by over 30,000 end-users and generated a premium collection of ~INR 5 Crores (4300 Policies)
  • Directed the Registrations & Usage Project for customer portal; optimized operations cost improved customer experience and geared it for a more digital savvy future
  • Pivotal in increasing daily customer portal registrations by over 300% and logins by over 25% in a span of 3 months
  • Contributed towards the augmentation of the online platform including Aviva Extra Cover combo, chat & upsell
  • o Aviva Extra Cover – Product Management of Aviva’s first online combo product (350 policies - 26 Lakhs)
  • o iLife Upsell – Provided the logic for up-selling in the flow for the signature online product
  • o Chat Tool – Concluded to final stages of vendor selection for Chat tool after careful evaluation and discussion with several vendors

Education

Indian Institute of Management Bangalore

Master of Business Administration (MBA)

Jan 2012Jan 2014

School of Business, Economics and Law at the University of Gothenburg

Fall Term Exchange Student — International Business

Jan 2013Jan 2013

Indian Institute of Technology, Kharagpur

5 Year Integrated M.Sc — Exploration Geophysics

Jan 2007Jan 2012

Stackforce found 100+ more professionals with Growth Strategies & Marketing Strategy

Explore similar profiles based on matching skills and experience