Mayank Dhupar

Business Development Executive

Bengaluru, Karnataka, India13 yrs experience

Highly StableAI Enabled

Key Highlights

Expert in product and marketing led growth strategies.
Proven track record in revenue operations and digital transformation.
Strong experience in B2B2C partnerships and customer acquisition.

Stackforce AI infers this person is a Fintech growth strategist with expertise in digital marketing and revenue operations.

Contact

Skills

Core Skills

Growth StrategyP&l ManagementGtm StrategyRevenue OperationsDigital MarketingBusiness Development

Other Skills

AI Led AcquisitionAlternate ChannelsBig Data AnalyticsBusiness Growth StrategiesBusiness StrategyBusiness-to-Business (B2B)Customer AcquisitionCustomer Acquisition & RetentionCustomer Acquisition StrategiesCustomer Experience ManagementCustomer Relationship Management (CRM)Digital SalesDigital TransformationFinancial ModelingGlobal Program Management

About

Experienced in building & scaling charters focused on product & marketing led growth. Skilled in developing growth stacks for improving reach, engagement & measurement all along the funnel. ISB Graduate (Class of 2018) and erstwhile product engineer. Currently building Paytm Insurance with a focus on D2C business. Own the acquisition, retention & P&L KRAs. Joint ownership for the growth product roadmap. Previously built OLA Financial Services (Insurance & BNPL) with a focus on industry first product & distribution innovation for Insurance. Also setup the next monetisation initiatives - ONDC & Ola Ads for the ecosystem. Prior to that scaled the revenue operations and sales enablement vertical at Niva Bupa (Max Bupa previously). Digitally transformed agent/distributor acquisition & activation for offline acquisition. Setup new channels for B2B2C customer acquisition. Outside of work - passionate about cultures and the culinary arts. Still nursing a long time dream of leading a kitchen someday!

Experience

Paytm

Growth Lead - Paytm Insurance

Dec 2023 – Present · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

Leading growth for Paytm Insurance.
KRAs include :
Devising & executing product & marketing led growth playbooks for user & merchant cohorts. Managing X Mn budgets, direct costs & contribution margins (P&L)
Developing the growth product charter - roadmap for awareness, retargeting & retention
Growing the MAU, MTU & retention metrics
Formulating & executing GTM for products across all business lines

Customer Acquisition & RetentionP&L ManagementGrowth StrategyDigital MarketingProgram Management

Ola

Growth Lead

May 2022 – Dec 2023 · 1 yr 7 mos · Bengaluru, Karnataka, India · On-site

Key responsibilities -
Growth for Ola Insure & Ola Postpaid (BNPL) including MAU, MTU & Retention
GTM & execution of monetisation programs for Ola Consumer App users
Setup ONDC on Ola Consumer App
Key results -
Developed the product led growth playbook for Ola Financial Services. Grew new category landings X Mn from XX thousand. Grew revenue by 1.8X to XXX Cr ARR.
Built the on-app growth marketing platform - merchandising/storefront module with realtime dynamic targeting serving 35M MAU. Platform adopted group wide across Ola Group.
Setup olainsure.in. Setup integrations for Goggle Analytics & Google Tag Manager for web journeys. Reduced CAC by XX%
Owned GTM for protection solutions (warranties, assistance & insurance) for Ola Electric. Built X Cr MRR
Developed acquisition hooks for Ola Post Paid. Added X Mn users, grew base by XX%
Incubated Ola Ads & ONDC. Setup roadmap for multi-touchpoint ad publishing vertical. Completed POC adding X Cr revenue in 2 months

Customer AcquisitionGTM StrategyRevenue OperationsDigital Transformation

Niva bupa health insurance

3 roles

Deputy Vice President - Revenue Operations & Digital Sales

Promoted

Apr 2021 – Apr 2022 · 1 yr

Lead business development-sales, GTM & technology initiatives around B2B2C partnerships. Key KRAs-
Strategic alliances with B2B (Banks and NBFCs) partners
Digital customer acquisition and funnel growth for B2C and D2C funnels
Developing alternate unassisted revenue streams from scratch
Scaling distributor-channel efficacy - top line ( via conversions) and bottom line (via CAC reduction)

Business DevelopmentDigital SalesCustomer Acquisition