Jan 2023 – Feb 2024 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

• Set up and developed a B2C e-commerce grocery business from the ground up
• ▪ Established a compelling brand and implemented a brand positioning strategy differentiating the business
• ▪ Developed and operationalized the assortment strategy, establishing all sourcing lines from inception.
• ▪ Designed the pricing strategy based on market and sourcing prices. Refined and automated it over
• multiple iterations
• ▪ Successfully scaled the business to 50+ markets pan India with 7k orders/day
• ▪ Built and mobilized NPS system enhancing app, product offerings, LM service and overall user experience
• ▪ Led acquisition, merchandizing, and communication strategy achieving 15% less CAC and 30% M1 Repeat
• ▪ Conceptualized and executed sourcing, packaging, and GTM of 2 Private Labels: 80% replacement of local
• brands to Private label
• ▪ Brought down returns from 0.5% to <0.1% by redesigning the returns approval framework
• ▪ Actively improved app experience by program managing with product, catalog, quality, and legal team

Apr 2022 – Dec 2022 · 8 mos · Bengaluru, Karnataka, India · On-site

Jul 2021 – Feb 2022 · 7 mos

• Led P&L of Udaan's ITC Staples Account

May 2020 – Jun 2021 · 1 yr 1 mo

• Owned availability, pricing and vendor management for over 5000 products in Bangalore
• Defined, refined, developed, and validated the staples portfolio of 100 Cr for Bangalore
• Spearheaded rejection optimization activities across 5 warehouses and 7 distribution centers to ensure assortment to support strategic goals and minimize working capital
• Developed and implemented pin code-level competitor offense plan resulting in 10% additional revenue month on month
• Brought down the quality-related buyer returns by 70% by vendor rationalization, reinforced vendor terms and enhanced product tracking

Nov 2019 – May 2020 · 6 mos

• Led demand forecasting for city launch by channel, account, and geography
• Provided integral leadership for a relatively new, large territory. Oversaw ordering, distribution, sales, customer service, staffing, training, and team management with an emphasis on efficiency, profitability, and customer satisfaction
• Developed territory, analyzed client needs, and presented cost-effective product solutions

Jan 2019 – Dec 2019 · 11 mos

• P&L Management | Sales Training | Customer Acquisition and Retention | Corporate Tie-ups | Community Management

Mar 2018 – Dec 2018 · 9 mos

• Market Development | Customer Acquisition and Retention | Sales Execution and Training | Social Media Planning and Execution

Dec 2017 – Mar 2018 · 3 mos

• Customer Acquisition | Liasioning with Brand and Performance Marketing | BTL Events

Jun 2016 – Jul 2016 · 1 mo · Delhi

• This was a remote internship under Prof. Sameer Mathur of IIM Lucknow. It comprised of an online tutorial course on Udemy, case studies of "marketing management by Philip Kotler" , 2 mini projects and a final project.
• Initially, the course discussed the fundamentals of marketing management. This was followed by improving presentation skills. The book "marketing management by Philip Kotler" was extensively used in the course and it was pure fun to read and learn. At the end of each chapter, there was a marketing excellence case study which discussed success story of popular brands.
• We also worked on 2 Harvard Business School case studies. We had to compare and contrast between the 3 options available for the firm and recommend the optimal and most impactful option.
• In my final project, I came up with an idea of a dating app, developed strategies to target the right segment and performed competitive analysis.

May 2015 – Jul 2015 · 2 mos · Noida

• This internship was at Wave City Center Project, Noida, India. I started off the by identifying the operational sources of delay by using work sampling technique. After identification, I and my fellow intern friend narrowed down our focus on stringer-beam activity and suggested 35% cycle-time improvement using lean tools. We also investigated material handling issues and brought down the number of vehicle exchanges involved. This curtailed the time and cost to the company.
• During the last week of the internship, we were closely monitoring the floor to floor completion cycle time and were striving to bring it down. We identified a shaft-work being reworked over 18 times in every floor and proposed a better shaft-making methodology to improve the same.
• During the entire course of time, I met brilliant growth-mindset people at Aecom and it was an amazing experience to work with them.

May 2012 – Jul 2012 · 2 mos · Gurgaon, India

• This was a residential project off Sohna road in Gurgaon. It was my first on-field experience and an enriching one. My role was to assist in differential leveling, profiling and quantity estimation. Learning from the surroundings, I also learned about team coordination, collaboration, and documentation involved in large construction projects.