Jun 2023 – Nov 2023 · 5 mos · New York City Metropolitan Area · Remote

• Deep-dived into the B2B SaaS Travel & Expense ecosystem: Global Distribution Systems (GDSs), Travel Management Companies (TMCs), Travel Agencies, Online Booking Tools (OBTs), Suppliers (Air, Hotel, Car, Rail), Fintech partners, and Customers. Understood each stakeholder's needs, pain points, and drew out value propositions, customer journey maps, and process flowcharts.
• Proposed 51% revenue growth in Virtual Card strategy through partnerships (Conferma, Mastercard) by evaluating fintech partners through market research, competitor benchmarking.
• Recommended a new $20M fulfillment Go-To-Market (GTM) opportunity for enterprise customers by researching ACH, wire transfer, cards, and Blockchain forms of B2B Payments.
• Broke down business objectives into actionable technical specifications, features & user stories and influenced senior leadership via hypothesis, customer segmentation, and volume & revenue forecasting business models.

Aug 2022 – Nov 2023 · 1 yr 3 mos · Durham, North Carolina, United States · Remote

• FanaticusXR | Design Thinking and Innovation
• Developed an MVP strategy by implementing Design Thinking through user interviews, empathy maps, idea prototyping, story boarding, napkin pitches, etc.
• Created business requirements and validated ideas through co-creation with stakeholders and users
• Mon Macaron | Food Entrepreneurship
• Devised retail and marketing strategy to establish a sales cycle of a refrigerated CPG macaron product in retail grocery stores through informational interviews and market research
• Durham Performing Arts Center | Digital Marketing in Machine Learning
• Increased retention by 11% by building a Machine Learning logistic regression churn prediction model & A/B tests.
• Avaneer Health | Commercialization of Technological Innovations
• Studied the American Healthcare system from the administrative perspective in depth
• Performed intensive market research to understand Physician Credentialing process
• Explored applications of Blockchain Technology & Verifiable Credentials in healthcare

Jul 2021 – Jul 2022 · 1 yr · Bangalore Urban, Karnataka, India

• Increased conversion rate by 21% across mobile & web by managing project scope, building product roadmap, and executing Agile sprints with a cross-functional team of engineers, designers, testers & data scientists.
• Improved CSAT score by 40% via user interviews, NPS surveys, customer journey maps, and A/B testing user experiences.
• Collaborated with Payment Gateways to integrate credit/debit cards, digital wallets, real time payments, and via email marketing, push notifications, and in product messaging, optimizing purchase funnel by 60%.
• Led design & implementation of KPI-tracking dashboards for 80M+ users using Tableau, increasing retention by 16%.
• Achieved a 28% boost in Average Revenue Per User (ARPU) by leading a Tiered Subscription pricing model project.
• Boosted team efficiency by 33% by identifying & mitigating risks via stakeholder management and by building an in-house subscription & offer management system supported by REST APIs.
• Drove communication tailored to different audiences and presented at Business Reviews (MBRs, QBRs) to senior leadership.
• Partnered with QA & DevOps to validate features, maintained test & prod environments and improve release management.

Jan 2021 – Jun 2021 · 5 mos

• Product - New Product Ideas @PeopleHum
• > Competitor gap analysis & Customer journey maps
• > Drawing out Product Vision, Strategy, Goals
• > Creating a product module from scratch - ground up!
• Product @Garasi.id
• > Mobile PM (Android, iOS)
• > User Engagement & Retention
• > Product growth
• see more responsibilities below

Mar 2020 – Dec 2020 · 9 mos

Jul 2019 – Feb 2020 · 7 mos

• Launched Garasi.id app in Indonesia
• 4 app releases with increasing users

Mar 2020 – Jun 2021 · 1 yr 3 mos · Bengaluru, Karnataka

• Responsible for:
• Mobile (Android) Application at Garasi.id
• Product’s vision, execution, direction & goals
• Identifying users' & Stakeholders' Engagement & Needs
• Working with team to develop a product plan that addresses needs
• Tracking and reviewing users' feedbacks & behaviour and preparing insights & benchmark reports along with making data-driven decisions
• Manage collaboration and communication with other teams (Bangalore & Jakarta)

Jun 2018 – Jul 2018 · 1 mo · Bengaluru Area, India

• Interning at OFSS under Oracle Flexcube (Universal banking solutions designed by Oracle for banks). User Interface and User Experience (UI/UX) Internship - working on OJET.

Jun 2017 – Jul 2017 · 1 mo · Bengaluru Area, India

• GrowAyu is a company that provides services related to healthcare. I had the opportunity of interning under the company's Co-Founder & Chief Product Officer's guidance. The internship involved the understanding of their system, studying front-end <-> back-end communication. My task was to develop a new module incorporating a new feature by constructing WIREFRAMES and APIs for the mobile application.
• I had the chance to completely comprehend the communication between backend and frontend and witness the process of an end to end product cycle.