Feb 2019 – Aug 2021 · 2 yrs 6 mos · London, United Kingdom

• At Macmillan Education, I helped develop Human Centric Design practices and research processes for digital product strategy and implementation (discovery, concepting and testing). Owned and managed research efforts for English Language Teaching (ELT) and Curriculum EdTech products, working closely with business, tech and project stakeholders. Ensured timely delivery of products that are in sync with user needs and market requirements.
• Advocated and developed wholistic user research approach, trained the Digital Products Team on it. Exposed the team to the user and their environment, defined possible product directions and lead strategic discussions with senior stakeholders. Aligned Human Centred Design to agile development process and brought transparency and visibility of user requirements to planning and delivery. The developed EdTech products are being used by Schools and Universities to deliver in-classroom and remote teaching/ learning experience across countries in Europe, LatAm and South Asia.

Mar 2015 – May 2018 · 3 yrs 2 mos · Noida, Uttar Pradesh, India

• As lead designer for design thinking & research, I focused on Human Centred Design methods and processes to help team derive design strategies, design directions, design patents and future concepts that balances user needs, technology and business goals
• Managed projects and guided team members to successfully explore new domains and deliver mature UX solutions, mobile based services for commercialisation, emerging trends for inspiration benchmarks for Mobile UX and ID, actionable user insights & new directions for project pitches

Aug 2014 – Mar 2015 · 7 mos · Noida, Uttar Pradesh, India

May 2014 – Jun 2014 · 1 mo · Greater Delhi Area

• Usability Testing of IVR based mobile training service designed for Anti-natal service providers in rural India.

Dec 2012 – Dec 2013 · 1 yr · Mumbai

• As a design researcher at Future Factory which is an industrial design firm, my key role was to design and develop research practices that includes training and building research team, developing research & analysis tools, generating insights, working with design team to generate concepts, etc. Work with businesses to integrate strategy and innovation through research. The projects I was involved are a mix of Trend Forecasting, Business and Design Strategy, Design Research, Concept Testing and focus on sectors like consumer durables, home security to name a few.

May 2012 – Sep 2012 · 4 mos · Greater Delhi Area

• Manage projects
• Provide research direction
• Resource recruitment
• Resource training
• Participating in the organizational issues at a strategic level.

May 2011 – Jun 2012 · 1 yr 1 mo · Greater Delhi Area

• As a design researcher I have been working on projects, including human centred design, most of which are focused on the emerging economies of the globe. Through these I am able to participate and contribute to the various stages of the cycle of innovation -from studying and documenting people, their interaction, their milieu- both visually and textually to analyzing, conducting workshops and conceptualizing new ideas and funnelling the same on the basis of their contextual feasibility.

Aug 2010 – May 2011 · 9 mos · Greater Delhi Area

• Profile includes assistance in curation
• Art installation
• Media management along with database management

Jan 2010 – May 2010 · 4 mos

• IN CONTEXT: Public, Art and Ecology at KHOJ International Artists Association, New Delhi (2010)
• Assisted international artists on experimental art projects like
• Passenger Propelled Rickshaw
• Portable weather station: Live Weather at KHOJ was part of a global weather network developed by Andrea Polli & Chuck Varga called Hello Weather.
• Natural water purification system, etc.
• “BY DESIGN” international residency: Internship at KHOJ International Artists Association, New Delhi (2009)
• Assisted German artist Ingrid Hora for experimental art trying to understand change in human behavior and their relation to the immediate environment and objects around them

Jul 2006 – Jun 2007 · 11 mos

• Assisted Stefania Falche Italian designer for Fall/Winter collection
• Design Garment Collections under given themes
• Participated in India International Garment Fair (IIGF)
• Client profile handling and business development

Jan 2004 – Jul 2010 · 6 yrs 6 mos

• Concept and Design Development
• Business opportunity mapping and development
• Branding and studio promotion