Jun 2019 – May 2021 · 1 yr 11 mos · Greater Bengaluru Area

• Responsible for the product management and engineering execution for the FMCG, Fresh and Meat categories. Other responsibilities include mentoring interns/junior engineers and interviewing candidates. Major initiatives -
• Re-engineered the complete checkout journey for the FMCG category.
• ◦ Moved from a seller-specific cart model to a user-specific cart considering backward compatibility and downstream integrations.
• ◦ Developed the app screens and implement the backend as well.
• ◦ Increased conversion by 31.2% and reduced time to convert by 34%.
• ◦ Also, introduced cart-based recommendations, with a 6% CTR that boosted GMV for the category by 3%.
• Spearheaded Udaan Mandi, a platform focused on selling perishables food.
• ◦ Introduced multi-tenancy across core backend services, including search, promotions, checkout, invoicing.
• ◦ Ground-up engineered the React-Native app, managing deployments on play store and code-push.
• ◦ The app is responsible for 45% of category GMV.
• Subscription Demand model,
• ◦ Innovated alternate demand model for the food-FMCG category using a combination of experiments and user research.
• ◦ Engineered systems to support the entire subscription lifecycle, with integrations spanning from discovery to logistics.
• ◦ Accomplished a 40% conversion rate from trial to paid, and a 55% increase in monthly buyer spend.
• Discovery for the Fresh-Grocery vertical,
• ◦ Re-designed UX to account for category nuances and buyer habits.
• ◦ Reduced backend API latencies by 30% using a combination of caching and re-engineering dependent services.
• ◦ Overall top of the funnel conversion increased by 11%.

Jun 2018 – Mar 2019 · 9 mos · Bengaluru, Karnataka, India

• ◦ Designed and implemented an event-based activity feed to show users relevant activity information.
• ◦ Developed a contextual card engine to improve user education about features provided by the platform.
• ◦ Revamped the guard-app backend, reduced p99 latencies by 58%, while also greatly improving the manageability of code.

Jul 2015 – Apr 2018 · 2 yrs 9 mos · Bengaluru, Karnataka, India

• ◦ Project - Louis Vuitton, primary owner of the payments and fulfilment module. Integrated country-specific payment providers - AliPay, Wechat, 99bill and KCP. Sent onsite for the product launch and UAT.
• ◦Project - Things Remembered, product personalizations and custom promotions UI.