Jan 2022 – Jan 2024 · 2 yrs

Jan 2020 – Jan 2023 · 3 yrs

Jan 2017 – Jan 2020 · 3 yrs

Jan 2015 – Jan 2017 · 2 yrs

Jan 2018 – Present · 8 yrs 2 mos · San Francisco Bay Area

Jan 2016 – Jan 2021 · 5 yrs · San Francisco Bay Area

Jan 2014 – Jan 2015 · 1 yr · San Mateo, California

• Wonder Workshop (www.makewonder.com) is the creator of Dash & Dot, award-winning educational robots that make learning to code fun and meaningful for kids through play. Wonder Workshop believes that every child should be empowered to question, think, and create. And in today's world, coding is the new creative tool that will help bring their imaginations to life.
• Focus areas include partnerships (i.e., distribution and marketing with Apple, Amazon, Fuhu, Disney, and 30+ resellers globally), product management (i.e., website, mobile apps), product marketing (i.e., go-to-market, events, customer insights, and feedback), direct response marketing (i.e., Amazon, Facebook, Twitter, search, email, and affiliate channels), and developer platform.

Jan 2012 – Jan 2014 · 2 yrs

• Built and led a six-person team team that helped Facebook Marketing Partners (https://developers.facebook.com/marketingpartners) create products, technologies, and services that make marketing easier and more effective on Facebook.
• Identified and managed new partnerships and opportunities for product innovation. Partnered with product, product marketing, and engineering to set ecosystem goals.
• Defined and drove adoption plans with partners. Served as the subject matter expert and educated partners on product and segment best practices and frameworks (e.g., webinars, Q&A, solutions trainings, partner deep dives, bootcamps).
• Owned the product alpha / beta / launch processes and comms with partners. Gathered, consolidated, and prioritized feedback from partners to inform our product and API roadmap and rollout strategy.
• Focus areas include direct response + mobile advertising and measurement, online sales, brand awareness across Ads, Pages, and Platform.

Jan 2011 – Jan 2012 · 1 yr

• Led product marketing, including launch and adoption efforts, for various Facebook platform products.
• Focus areas include Facebook Platform, Open Graph, Facebook Credits and payments, and social commerce.

Jan 2010 – Present · 16 yrs 2 mos · San Francisco Bay Area

• Advise early to mid-stage startups on partnerships and business development, ecosystem, marketplace, product management, product marketing, product-led growth, monetization, leadership, and go-to-market strategy.
• Highlights include:
• > Statsig: https://statsig.com
• > Anrok: https://www.anrok.com
• > Mural: https://mural.co
• > Nuvemshop: https://www.nuvemshop.com.br
• > Checkr: https://checkr.com
• > Redactive: https://www.redactive.ai
• > And more...

Jan 2009 – Jan 2011 · 2 yrs · San Francisco Bay Area

• Led product and strategy for developer monetization services focused on commerce and payments for digital publishing and games.

Jan 2007 – Jan 2010 · 3 yrs · San Francisco Bay Area

• Led deal sourcing, negotiations and implementation efforts for multiple third party software distribution deals that generated millions in direct revenue to Adobe.
• Supervised key strategic mobile, OEM and ISV relationships with Motorola, Palm, PayPal, PlaySpan, Intel, Skype and multiple gaming companies to drive adoption of Flash platform technologies and runtimes, onboard developers and provide ecosystem support.
• Led business development activities for Platform Services, a new services organization focused on helping developers build, distribute and monetize applications on the Flash Platform.
• Managed new business opportunity activities for the Platform Business Unit, including formulating new business ideas, developing revenue models and defining go-to-market strategies for new product offerings (i.e., gaming, payments).

Jan 1998 – Jan 2005 · 7 yrs · Greater New York City Area

• Designed and launched product initiatives for a large online portal that increased usage, drove new member acquisition and broadened audience exposure, resulting in a 30% growth in advertising revenue.
• Launched an in-store application for a large book retailer that successfully reduced operational costs by integrating the inventory, order and tracking capabilities of the brick-and-mortar bookstores with the company’s online sales and distribution network.
• Led the Accenture User Experience Labs team that delivered high quality usability, user interface design and user testing services for 30+ web-based retail and financial applications.
• Developed business models and led the design and build efforts for multiple digital content publishing solutions that were implemented across Fortune 500 media companies.
• Patents Awarded:
• US Patent No: 7,895,123 - Digital Content Publication