Jul 2018 – Nov 2020 · 2 yrs 4 mos

• Responsible for the country wide business and brand building for Paperboat Swing - mass market brand from Paperboat

Mar 2017 – Jun 2018 · 1 yr 3 mos

• Heading the General trade for Bangalore, Hyderabad and Chennai Markets

Jul 2015 – Feb 2017 · 1 yr 7 mos

• Heading the General Trade channel for Bangalore handling three brands - Paperboat, Tzinga and Top Secret
• Handling 3 warehouses and 40 routes with a distribution strength of 8200 trade outlets
• Handling a direct reporting team of 45 people including 4 ASMs, 35 sales executives and 3 distribution managers
• Awarded the best sales manager across the company for 2015-2016 by the CEO
• Spearheaded the company's shift from direct distribution to indirect distribution. First to do among the country and our work was taken as proof of concept by other cities
• Successfully launched brands like Top Secret and other Paperboat variants like Anar, Chilli Guava and Neer More
• Spearheaded the first of its kind Trade Visibility activity across 350 Key Outlets across Bangalore
• Grew the distribution strength from 4000 outlets to 8200 outlets in a span of 6 months

Jun 2014 – Jun 2015 · 1 yr · Bengaluru, Karnataka, India

• Carrying out operational activities of campaign management; planning, designing and executing campaigns for sales practice as well as campaigns for international events, vendor conferences at client locations
• Meeting with alliance partners for joint GTM and joint resolution based activities
• Conducting market research on products, markets and competitors; submitting detailed reports based on analysis of complex data and numbers; tracking and measuring effectiveness of account based marketing programs
• Creating account specific theme which is in-line with account’s strategic priorities and the organisation’s account plans for the financial year
• Designing relevant tactics (using all channels of marketing available online including social media, influencer and custom events) to communicate the theme across the duration of the plan
• Developing client centric marketing programs for all key accounts in various regions
• Coordinating with vendors and media houses along with internal stakeholders to manage large events
• Handling the generation of annual and quarterly marketing plans for selected accounts
• Liaising with Account Managers to understand account-specific requirements, designing & implementing marketing programs

Apr 2013 – Jun 2013 · 2 mos · Bengaluru, Karnataka, India

• Worked on a project to increase the Solution sales at TIBCO Practice at Wipro Technologies and thereby achieve a nonlinear growth. Branding was chosen as the right strategy to increase the solution sales. A Brand building plan was created with a focus on how to charge a premium for Solution accelerators, which till that time was given as a complimentary service. By the end of the two months, a new structured brand communication plan was created to target the buyers at different stages of the buying cycle and was implemented.

Nov 2012 – Apr 2014 · 1 yr 5 mos · India

• Editor of Markathon, monthly marketing magazine.
• Responsible for conducting inter and intra collegiate events and arranging seminars and lectures by Industry experts.

Nov 2012 – Apr 2014 · 1 yr 5 mos · Shillong Area, India

• Editor of Markathon, a monthly e-magazine dedicated to domain of Marketing. Markathon enjoys a huge readership across the top tier B Schools and Management Institutes across the country. Also I look over the design functions occasionally.