Apr 2021 – Oct 2022 · 1 yr 6 mos

• Led Price Company - udaan's strategic foray into the b2c community group e-commerce business model for rural India to open up more avenues for business growth in another untapped 200bn$ TAM.
• Achieved the industry's first operating margin break even in the CGB business model within 6 months of launch.
• Out-executed competition on the scale and cost efficiencies to ease out competitive momentum and emerge as a cost leader in the grocery supply chain for rural India.

Jun 2016 – Sep 2025 · 9 yrs 3 mos

• Co-built India's largest b2b platform for businesses and shop owners, backed by marquee investors - Lightspeed Venture Partners, DST Global, & Tencent.
• Founded in 2016, co-led udaan to 1 Bn$ valuation in less than 3 years from launch.
• Co-led the market entry strategy, product iterations, business model and company growth playbook, primary user research, launch, & scale-up.

Jun 2016 – Mar 2021 · 4 yrs 9 mos

• Built the country's largest apparel distribution business from the ground up, building a team of 250 FTEs, and 3000+ on-ground sales personnel across India to achieve category leadership.
• Scaled the business unit to an annualized gross-merchandise sales run rate of 400 Mn$ within three years from launch, making it the largest Net Revenue business within udaan
• Built a multi-modal business model comprising Marketplace, Private Labels, Brand
• Distribution Partnerships for 10k+ SME entrepreneurs, and 1 Mn+ lifestyle retailers across Apparel, Footwear, Home Furnishings, Accessories, etc.
• Led partnerships with country and state-level SME associations to establish udaan as the destination store for b2b trade.

Jul 2015 – May 2016 · 10 mos · Greater Bengaluru Area

• Online marketplace offering managed home services.
• Raised a seed round, built a team of 20 and launched services of laundry pickup and appliance repair in Bangalore

Jan 2014 – Jun 2015 · 1 yr 5 mos

• Created India's first 3P managed Marketplace with sellers truly in control of their business fortune.
• Co-led the tooling of seller central, catalog, pricing, and returns center, thus creating an inflection point toward building the scale of supply, leading to 500k+ listings on the marketplace.
• Led a 12-member team to onboard 30k+ sellers on the Marketplace, creating an additional revenue run rate of 200Mn$ within nine months of launch.

Jul 2012 – Dec 2013 · 1 yr 5 mos

• Led the GTM strategy to launch India's largest customer-centric 3P Marketplace.
• Created the seller onboarding pipeline for the first 1000 sellers on Flipkart Marketplace to solve for price leadership, quality curation, and business impact leading to a 200mn$ revenue run rate across Books, General Merchandise, and Electronics.

Jan 2012 – Jun 2012 · 5 mos

• Optimized internal technology processes to launch 600+ verticals in 6 months from the existing 2 verticals a month pace across 6 different categories - Health & Beauty, toys & baby, office supplies, apparels, footwear and accessories
• Conceptualized flipkart photo studio and enabled the launch with clear process guidelines
• Hired a vast team for photo studio operations including photographers, stylists, image editors, catalog writers, etc

Jun 2010 – Jun 2012 · 2 yrs

• Led the launch of the media & games category on Flipkart.com - the first category to launch after books.
• Built the country's largest Music, Movies & Games store with the country's top music, film & games distribution houses, including T-Series, Sony, Yashraj, Universal Music, Microsoft, etc., to achieve an 80Mn$ GMV run rate.