Severino Murze — Performance Marketing Manager

Severino Murze is a dynamic marketing professional with nearly a decade of proven experience in marketing and business strategy, specialising in the medical industry. Over the years, he has developed a powerful skill set spanning digital marketing, content marketing, lead nurturing, data visualisation, and strategic growth initiatives. His diverse background across multiple business and marketing roles has sharpened his ability to deliver measurable results, drive brand visibility, and create meaningful engagement. With a passion for innovation and excellence, Severino continues to help businesses elevate their presence and achieve sustainable success. His key aim is to be an asset to the firm with his interpersonal skills in management which are growing, after completing my Bachelors in Commerce and specializing in Marketing, the field of marketing appealed to him which made him pursue his Masters in Marketing Advanced degree at Griffith University to give him the cutting edge knowledge to gain insights to be a better manager and groom his interpersonal skills. After 2 years of dedication and discipline towards my studies, he graduated at a GPA of 6.13/7 with a Griffith award in academic excellence which inducted him into the Golden Key International Honour Society. While pursuing his Master's in Marketing Advanced degree he realized the importance to give something back to the society. Therefore, he actively took part in various events across the university either as an Event Manager in hosting events on campus or by helping new students adapt to the cultural changes in the form of a Senior buddy; which is a program that helps new students by pairing them with senior students who help them to settle into life at university well and guide them with the growing university demands daily. Furthermore, he was part of the Mayor's Student Ambassador program in 2019 and represented the student community on the Gold Coast. The Mayor's Student Ambassador program gave him the opportunity to start his own micro-community called GEN-TM along with 7 other ambassadors with the sole purpose of helping Marketing and Tourism students connect with industry professionals. Lastly, I strongly believe that all study and no play makes a person's life incomplete. I've been actively part of the Griffith University Soccer team and have represented them at the National Division 1 & 2 games in Australia.

Stackforce AI infers this person is a Marketing Professional with expertise in Healthcare and Education sectors.

Location: Gold Coast, Queensland, Australia

Experience: 6 yrs 1 mo

Skills

Digital Marketing
Business Strategy
Marketing Strategy
Business Development
Leadership

Career Highlights

Achieved 75% increase in patient market volume.
Co-founded a community connecting students with industry leaders.
Graduated with academic excellence and inducted into Golden Key Society.

Work Experience

Medland Orthodontics Gold Coast

Marketing Manager (1 yr 11 mos)

Oasis Dental Studio

Marketing Operations Manager (5 mos)

Scout Brand Supply

Digital Marketing Manager (7 mos)

METC Institute

Marketing Officer (11 mos)

Medical Super Clinic

Marketing Officer (11 mos)

Ashmore Tavern - Eumundi Group

Marketing Assistant (5 mos)

MASH Marketing Australia Ltd

Event Assistant (2 mos)

Garbo & Kelly

Marketing Manager (4 mos)

Generation - Tourism and Marketing

Co-Founder & Marketing Director (1 yr 11 mos)

Study Gold Coast

Mayor’s Student Ambassador (11 mos)

Australian Organ and Tissue Authority

Brand Ambassador (0 mo)

Griffith University

Assistant Proctor (1 yr 5 mos)

Pre-screening interviewer (1 mo)

Southport State High School

Marketing Assistant (5 mos)

City of Gold Coast

Market Researcher (1 mo)

Herbal Strategi

Business Development Manager (5 mos)

Education

Master of Marketing Advanced at Griffith University

Summer School at The London School of Economics and Political Science (LSE)

BBM (Bachelor of Business Management) at St Joseph's College of Commerce (Autonomous)

at The Frank Anthony Public School, Bangalore

Severino Murze

Performance Marketing Manager

Gold Coast, Queensland, Australia6 yrs 1 mo experience

Key Highlights

Achieved 75% increase in patient market volume.
Co-founded a community connecting students with industry leaders.
Graduated with academic excellence and inducted into Golden Key Society.

Stackforce AI infers this person is a Marketing Professional with expertise in Healthcare and Education sectors.

Contact

Skills

Core Skills

Digital MarketingBusiness StrategyMarketing StrategyBusiness DevelopmentLeadership

Other Skills

ActiveCampaignCRMCommunicationCommunity BuildingContent CreationContent MarketingData AnalysisDecision-MakingEmail MarketingEnglishEvent ManagementFacebookFacebook AdsGoogle AdsHubSpot

About

Experience

Medland orthodontics gold coast

Marketing Manager

Mar 2022 – Feb 2024 · 1 yr 11 mos · Gold Coast, Queensland, Australia · On-site

Through precision work emphasising on SEO with the help of applied strategies via Semrush, was able to rank Medland Orthodontics - from page 4 to #1 on "Invisalign Gold Coast" thereby increasing the market volume for Invisalign patients by over 75% in the last 2 quarters.
Conducting broad market research of the patient database by analyzing the data through CRM (Zoho) and providing statistics which help in further understanding the patient database. Increasing the digital referral across Ad campaigns and social media by 25% overall.
Overseeing the entire social media campaigns - from Instagram to Facebook to LinkedIn and setting up ad campaigns for each segment (Invisalign & Dental Braces) to specific demographics based on the target audience across the 4 practices.
Monitoring the return on investment for each Google ad campaign by analyzing the CPC keywords, negative keywords and impressions between a dual strategy of search campaigns and display campaigns in order to best optimize the strategy.

SEOCRMSocial Media MarketingGoogle AdsData AnalysisDigital Marketing+1

Oasis dental studio

Marketing Operations Manager

Oct 2021 – Mar 2022 · 5 mos · Gold Coast, Queensland, Australia · On-site

Superintended the entire marketing for all the ODG clinics Broadbeach, Chirn Park, Palm Beach and Pottsville. Segregated the marketing strategy specifically to suit each dental practice
studio, analysed the data from new patient list and existing patient list to implement the most effective marketing strategy.
Managing content marketing strategy such as SEO/SEM, educational blogs, journal advertising promotional, landing pages, fortnightly eDM's on Active Campaign to drive more
traffic and to build awareness to engage the audience regularly.
Executing lead generating campaigns across multiple websites and social media channels and sales nurturing campaigns with HubSpot Automation. There has been a 30% hike in social
interaction overall and a significant increase in new patient booking by 15% in each of the dental practices in Gold Coast.

Content MarketingSEOSocial MediaHubSpotLead GenerationMarketing Strategy+1

Scout brand supply

Digital Marketing Manager

Mar 2021 – Oct 2021 · 7 mos · Gold Coast, Queensland, Australia

Managing the website content through Wordpress and working closely with the graphic designer to update the each section of the website. Furthermore, making a note of the relevant keywords to update the SEO strategy on a weekly basis.
Implemented numerous engaging social media ad campaigns through Facebook Business Suite as well as designed posts such a weekly specials and event promotions through Canva pro.
Executing lead generating campaigns across multiple websites and social media channels and sales nurturing campaigns with HubSpot Automation and automation through Zappier.

WordPressSocial Media MarketingHubSpotSEODigital Marketing

Metc institute

Marketing Officer

Apr 2020 – Mar 2021 · 11 mos · Gold Coast, Australia

Managing content marketing strategy such as SEO/SEM, educational blogs, journal advertising promotional landing pages, fortnightly eDM's and Q&A videos.
Executing lead generating campaigns across multiple websites and social media channels and sales nurturing campaigns with HubSpot Automation. There has been a 30% hike in social interaction overall.
Managing website edits on WordPress and Wix, updating the website from time to time and monitoring the keyword strategy in relation to the website and Google ads.

Content MarketingSEOHubSpotMarketing Strategy

Medical super clinic

Marketing Officer

Apr 2020 – Mar 2021 · 11 mos · Gold Coast

Implemented key marketing strategies through Google ads and social media ad campaigns which resulted in bringing over 300 patients every month. There was a hike of 25% of overall bookings. Also, a 20% hike in social interaction overall and a significant increase in new patient booking by 35-40% in 2021.
Designed flyers and initiated radio campaigns as well as superintended monthly budgets of over $6000 on digital and traditional marketing campaigns to build more local awareness.
Managing content marketing strategy such as SEO/SEM, educational blogs, journal advertising promotional landing pages, fortnightly eDM's newsletters and Q&A videos to drive more traffic and to build awareness to engage the audience.

Google AdsSocial Media MarketingContent MarketingMarketing Strategy

Ashmore tavern - eumundi group

Marketing Assistant

Oct 2019 – Mar 2020 · 5 mos · Gold Coast Mc, Queensland, Australia

Growing the Instagram / Facebook (socials) following, initiating social media engagement and
reporting as well as updates.
Managing content creation for SNS.
Creating digital artwork as well as other point of sale / promotional artwork.
Website maintenance.
Data entry and assisting with membership setups.
Working closely with the hotel management and the related staff.

Social Media ManagementContent Creation

Mash marketing australia ltd

Event Assistant

Aug 2019 – Oct 2019 · 2 mos · Brisbane, Queensland, Australia

Assisted in organizing major keynote events across Queensland, Australia.
e.g - Xero Keynote.

Garbo & kelly

Marketing Manager

Jun 2019 – Oct 2019 · 4 mos · Gold Coast

Managed the entire marketing and social media team and created business strategies to penetrate the niche market.
Handled social media content by creating various social media posts in order to effectively communicate with the audience.
Created artwork through Mailchimp and managed the email subscription process of the company.
Emphasised on Lead Nurturing through promotional and re-engagement campaigns.

Generation - tourism and marketing

Co-Founder & Marketing Director

Feb 2019 – Jan 2021 · 1 yr 11 mos · Gold Coast Mc, Queensland, Australia

Gen-TM was started by a group of 8 highly motivated individuals in the field of Tourism and Marketing wanting to bring a change in modern society. We are a community that brings together all students who are passionate about the Tourism industry as well as the Marketing industry and connect them to industry leaders and professionals that help them advance in their careers.

Community BuildingNetworkingEvent ManagementLeadership

Study gold coast

Mayor’s Student Ambassador

Jan 2019 – Dec 2019 · 11 mos · Gold Coast

Representing the student community on the Gold Coast.
Participated in behind-the-scenes and VIP experiences across the city.
Participated in professional development workshops.
Participated in media training, as well as improving your written, digital and oral communication skills.
Building professional networks while engaging with media, industry, government representatives, international delegations and the local community.

CommunicationNetworking

Australian organ and tissue authority

Brand Ambassador

Aug 2018 – Aug 2018 · 0 mo · Gold Coast Mc, Queensland, Australia

Griffith university

2 roles

Assistant Proctor

Jun 2018 – Nov 2019 · 1 yr 5 mos

Assistant Proctor

Pre-screening interviewer

Jun 2018 – Jul 2018 · 1 mo

Conducting phone interviews overseas to prospected students wanting to join Griffith University and screen for any drawbacks in the application in advance before reaching further stages.

Southport state high school

Marketing Assistant

May 2018 – Oct 2018 · 5 mos · Gold Coast, Australia

Worked on the Alumni campaign by building a personal website to engage with the audience in Australia. Creating new posts on social media and communicating with all past alumni to join the membership program and grow the network channels internally.
Developing new business strategies through digital media for the new membership program for alumni's that reached over 1500 people that helped grow the network channels internally.
During the internship, I have grown in my responsibility in applying theoretical knowledge to practical solutions over the course of time which has elevated my marketing skillset.

Social Media ManagementEmail Marketing

City of gold coast

Market Researcher

Apr 2018 – May 2018 · 1 mo · Gold Coast

Part of the Queensland Government initiative to make the city safe and clean around parks in Gold Coast by collecting surveys to improve the quality and services in the city.