Surya Kiran

CEO

Gurugram, Haryana, India13 yrs 5 mos experience

Highly Stable

Key Highlights

Built Infinix into a $400M tech brand.
Launched over 60 products with significant market share.
Expert in driving e-commerce growth strategies.

Stackforce AI infers this person is a B2C marketing leader with expertise in consumer technology and FMCG sectors.

Contact

Skills

Core Skills

Go-to-market StrategyBrand StrategyMarketing ManagementBrand Management

Other Skills

E-CommerceAdvertisingSocial MediaDigital MarketingMarket PlanningMarket ResearchMarketing StrategyTeam ManagementBusiness Strategy

About

Business-first marketing leader with 14 years of experience building and scaling challenger consumer brands across FMCG and consumer technology. Proven ability to drive growth under constraints by integrating brand strategy, performance marketing, retail GTM, and ecosystem partnerships. Experienced in influencing decisions across product, pricing, portfolio, and distribution, and operating effectively within complex, fast-changing, matrixed organizations.

Experience

Infinix india

4 roles

Head of Marketing

Promoted

Mar 2024 – Mar 2026 · 2 yrs

Online & Offline GTM Specialist, leading IMC, social, digital media, retail & brand collabs.
Built Infinix from ground up to a $400M cool, tech brand with bootstrapped budgets, in just 5yrs with 100% y-o-y growth rate. Grabbed #3 spot on Flipkart (2023) with 12Mn+ consumer base
Expertise in driving e-comm SEARCH led GTMs with 360 surround.
Launched Infinix laptops & captured 9% market share on Flipkart (#4 laptop brand on Flipkart), in just 3 months
Successfully launched over 60+ products in smartphones, laptops, smart TVs and IoT with complete GTM plan design
Developed & led in-house creative & social team delivering clutter breaking content for social, YT and other digital platforms with record turnaround times.

E-CommerceAdvertisingSocial MediaDigital MarketingGo-to-Market StrategyBrand Strategy+1

Head - Marketing (Brand & Online Smartphone Business)

Promoted

Sep 2023 – Mar 2024 · 6 mos

Go-to-Market StrategyE-CommerceBrand StrategySocial MediaDigital Marketing

Senior Manager - Brand Marketing & Social Media

Sep 2020 – Sep 2023 · 3 yrs

Manager - Brand Marketing

Mar 2018 – Sep 2020 · 2 yrs 6 mos

Mind connect

Chief Consultant - Brand Strategy (Part time)

Aug 2017 – Feb 2018 · 6 mos · Gurgaon

Analyzing the business problem of client brands and providing relevant marketing solutions through extensive SWOT analysis, Portfolio Mapping, opportunity analysis and available consumer segmentation studies
Designing the complete brand strategy and GTM strategy (with ATL & BTL campaigns) in-line with solutions to the business problem
Liaison with creative agency and media partners to execute the proposed marketing strategies basis client approvals & budgets
Monitoring and managing client’s budgets, ensuring high level of transparency
Evaluating the effectiveness of executed campaigns and providing reports to the client

Suryaansh enterprises

Entrepreneur

Aug 2017 – Jan 2018 · 5 mos · Gurgaon, Haryana, India

Foxconn

Brand Manager - InFocus Smartphones (FOXCONN)

Sep 2015 – Jul 2017 · 1 yr 10 mos · Gurgaon, India

Uncovered the product strengths, mapped the competition, identified the right audience and successfully developed a unique and differentiated brand proposition from scratch for a completely new entrant in the market.
Successfully delivered on impactful 360 degree brand campaigns across ATL, BTL and retail platforms to drive awareness and saliency, with limited budget and resources
Single handedly established the retail footprint of the brand across India by spearheading retail merchandising.
Contributed to a growth of 50% in overall volume through an aggressive retail launch
Special recognition in AllAboutOutdoor.com for conceptualizing and executing a path-breaking outdoor campaign pan India
(Link to page: http://www.allaboutoutdoor.com/news-detail.php?mid=4813&keyword=infocus)

Godfrey phillips india ltd

3 roles

Marketing Manager - Four Square Cigarettes

Jul 2015 – Aug 2015 · 1 mo

Assistant Brand Manager - Four Square Cigarettes

Jun 2013 – Jul 2015 · 2 yrs 1 mo

Innovation specialist & key player in the $70M brand team
Enhanced brand imagery scores by 50%* & increased share amongst youth by ~3%* pan-India (*results as per annual brand study)