M

Manivannan Sadasivam

Co-Founder

Coimbatore, Tamil Nadu, India27 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Transformed multiple businesses into market leaders.
  • Achieved over 700% growth in biscuit volumes.
  • Developed proprietary trading algorithms for cryptocurrency.
Stackforce AI infers this person is a seasoned leader in FMCG and algorithmic trading sectors.

Contact

Skills

Core Skills

EntrepreneurshipAnalytical SkillsBusiness StrategySales And Marketing

Other Skills

Business AnalysisBusiness DevelopmentBusiness PlanningBusiness Relationship ManagementCompetitive AnalysisConsumer ProductsFMCGGeneral ManagementInterpreting DataKey Account ManagementManagementMarketingPerformance AppraisalPresentation SkillsProject Management

About

**Quant, Problem Solver, Rainmaker in Marketing; Business Head with Ability for Finding Breakthrough Solutions in Complex Environments** USP: I can solve the most intractable business and quant problems About me: Four career areas over 15+ years: Executive Business Management Marketing Management Management Consulting Entrepreneurship- Quantitative Trading Organizations and Key Roles: VP- Olam International, Regional Business Manager- Gillette, Consultant- AF Ferguson and Co, Management Trainee-SmithKline Beecham (GSK) Key Brands: Horlicks, Boost, Eno, Gillette, 7O’Clock, Duracell, Oral-B, Prudent, Parker I have an unbeaten track record with Business results, an entrepreneurial approach that leverages strong innovation and problem solving to produce results, outstanding Conceptual, Planning, Execution and Presentation Skills. I also have a multi-functional skill-set across business strategy, operational leadership, marketing, supply chain, and product development. I am skilled in finding breakthrough solutions to complex business challenges, identifying opportunities, and leading teams to achieve challenging targets. I have an ideas-centered signature leadership style that leverages insights, design thinking, strong planning, and clean execution. Career Progression: 1996- 2003: Five roles with Progressive elevation, leading to Regional Business Manager-- Oral-B for India. 2011- 14: Vice President with Singapore based Olam International, managing a $45+ million Packaged Foods Business. Achieved a business turnaround on the Biscuits portfolio. Post 2018: A successful solo automated trading venture for Crypto Currency that works on the cloud. I developed a Software from scratch based on a proprietary algorithm. It is a unique and complete system of Trading. My credentials include the market launch of over 120 successful product SKUs, four business turnarounds of declining, loss making portfolios and over 350 successful consumer and trade campaigns. At Olam, I transformed two businesses from packaged commodities to full-fledged branded consumer goods, growing biscuits volumes by 700+% and biscuits PBT by nearly $4 million enroute to a business turnaround of this loss making business. I also led the growth of Culinary volumes by 60%. Some of my initiatives: (a) Conceived and implemented the open and win consumer promo that grew volumes by 240% over a three month period, pan Ghana and was written up as a case study for the organization. (b) I developed a Razor- Cartridge model for top end systems, the best in the Gillette world

Experience

Quant no spin

Solo Venture in Automated Trading

Jun 2018Present · 7 yrs 9 mos · Coimbatore Area, India

  • Automated Trading Venture*
  • Quant, Algorithm designer, BOT builder and Trader in the Crypto Currency markets
  • This is a successful Solo Venture in automated algorithmic trading for the Crypto Currency markets. My Trading BOTs use proprietary algorithms that are mine.
Interpreting DataPresentation SkillsAnalytical SkillsGeneral ManagementEntrepreneurship

Olam international (ghana)

VP- Packaged Foods Business (Ghana)

Nov 2011Oct 2014 · 2 yrs 11 mos · Accra, Ghana

  • As Business Head for Culinary and Biscuits, transformed two businesses from packaged commodities to full fledged branded consumer goods.
  • Led growth on Culinary by 60% and achieved a business turnaound on the Biscuits business, growing volumes by 700%, achieving world class parameters for Biscuits, with Manufacturing OEE of 95%, WC cycle of less than 75 days for a business with imported ingredients and FG inventory of less than 5 days.
  • Created the award winning brand Royal King Cracker, the largest selling biscuit in Ghana and led Olam to market leadership. Achieved PBT growth of $5.5 million for Culinary and $3.4 million for Biscuits.
  • Conceived and Implemented the unique 'Open and Win' Consumer Promotion for Tomato Paste, which delivered 240% growth over three months and was written as a case study for Olam International.
Interpreting DataPresentation SkillsBusiness Relationship ManagementAnalytical SkillsPerformance AppraisalPublic Speaking+4

Sales excel and independent

Independent Consultant

Jul 2003Oct 2011 · 8 yrs 3 mos · Gurgaon, India

  • Independent Consultant and Consultant, Sales Excel. Business Strategy Consulting, Marketing and Sales Services for 70+ Blue Chip Corporations (Includes two years in the UK under the HSMP work visa)
Interpreting DataPresentation SkillsBusiness Relationship ManagementAnalytical SkillsPerformance AppraisalSales and Marketing+3

Gillette

Regional Business Manager- Oral Care

Nov 2001Jun 2003 · 1 yr 7 mos · Gurgaon, India

  • As Business Manager for the Indian Sub Continent and Sri Lanka, for Oral-B and Prudent brands, Manivannan led the turnaround of this loss- making business, through a five pillar strategy that leveraged Brand Building, Portfolio reconfiguration, Promotion with Dentists, Targeting the Urban Housewife and a Drip Strategy of Advertising and grew PBT by $0.9 million.
  • Created and implemented several innovative programmes such as '200% Oral Care' which doubled Sales in towns with population below 100,000, over a six month period.
Interpreting DataPresentation SkillsBusiness Relationship ManagementAnalytical SkillsPerformance AppraisalPublic Speaking+4

Gillette india ltd

4 roles

Business Manager

Promoted

Nov 2000Nov 2001 · 1 yr

  • As Business Manager for Duracell and Geep Flashlights, steered this declining business to a growth path.
Interpreting DataPresentation SkillsBusiness Relationship ManagementAnalytical SkillsPerformance AppraisalPublic Speaking+3

Brand Manager- Gillette Sensor Excel and Twin Systems

Jan 2000Nov 2000 · 10 mos

  • As Brand Manager for the Twin Systems portfolio, achieved a turnaround in the fortunes of the lead brand SensorExcel. India was the only major market where the decline of SensorExcel in the wake of MACH3 launch was stemmed.
Interpreting DataPresentation SkillsBusiness Relationship ManagementAnalytical SkillsPerformance AppraisalPublic Speaking+3

Assistant Brand Manager- Gillette MACH3

Promoted

Dec 1999Oct 2000 · 10 mos

  • Project Manager for the launch of Gillette MACH3 in India, the launch was rated as the best FMCG launch of the year 2000.
Interpreting DataPresentation SkillsBusiness Relationship ManagementAnalytical SkillsPerformance AppraisalPublic Speaking+3

Planning and Promotion Manager (South)

Aug 1996Dec 1999 · 3 yrs 4 mos

  • Brand Planning, Trade Marketing, Market Research, Key Account Management and Sales Database
Interpreting DataPresentation SkillsBusiness Relationship ManagementAnalytical SkillsPerformance AppraisalPublic Speaking+3

A f ferguson & co

Marketing Consultant

Jan 1995May 1995 · 4 mos · Chennai Area, India

  • Marketing Consultancy
Interpreting DataPresentation SkillsAnalytical SkillsSales and Marketing

Smithkline beecham

Management Trainee (Sales)

Jan 1992Jan 1993 · 1 yr

Interpreting DataPresentation SkillsAnalytical SkillsSales and Marketing

Education

Indian Institute of Management Ahmedabad

MBA — Marketing

Jan 1990Jan 1992

Indian Institute of Technology, Madras

B Tech — Mechanical Engineering

Jan 1986Jan 1990

Kendriya Vidyalaya

Senior School Certificate

Jan 1974Jan 1986

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