Rohit Ghosh Chowdhury — Business Development Executive

A dynamic creative professional with four years of multifaceted experience at the intersection of Visual Storytelling, Content Strategy, Process Excellence, and scalable AI Solutions. My expertise is deeply rooted in E-Commerce and Catalogue Operations, where I specialize in transforming creative concepts into data-driven, high-growth business outcomes. In my current capacity as Senior Associate Catalogue at Zepto , I spearhead process excellence initiatives and data-driven creative workflows for high-GMV projects and strategic Private Label Brands. I architect and optimize operational efficiencies through robust SOP creation , manage a full-stack in-house production setup , and conduct competitive Data Analysis to maintain market leadership. My leadership has directly resulted in eliminating external vendor dependencies, achieving cost reductions of over 60%. I synthesize cinematic storytelling techniques with rigorous, data-driven strategies to maximize user engagement and drive efficiency. A key facet of my methodology is the active integration and operationalization of Generative AI tools (including VertexAI, Firefly API, and RunwayML). By leveraging AI and automation platforms like Zapier and Make.Com , I streamline complex production workflows, delivering accelerated, high-fidelity, and scalable outcomes while reducing TAT. My technical toolkit includes hands-on automation development using Python, Google Collab, and Google Apps Script , and advanced data analysis utilizing SQL and DataBricks to correlate image quality with sales metrics. My previous experience as Head Photographer at The Social Popsicle involved executing high-impact visuals for industry leaders like Swiggy and Zomato, measurably improving CTR by 35%

Stackforce AI infers this person is a skilled professional in E-Commerce and Visual Storytelling with a focus on data-driven outcomes.

Location: Bengaluru, Karnataka, India

Experience: 4 yrs