Jun 2024 – Mar 2025 · 9 mos · Bengaluru, Karnataka

Mar 2023 – May 2024 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Led the design strategy for SIXT ride, establishing a vision aligned with user needs and business goals, while guiding the team to deliver cohesive, user-centred solutions.
• Redesigned the homepage using a new design system, enhancing communication for clearer product understanding and increasing the conversion rate by 15%.
• Revamped the web search experience, boosting the search success rate by 48% and reducing zero-results pages by 35%.
• Developed an internal invoice reconciliation tool to streamline operational efficiency for SIXT ride partners, achieving a System Usability Score (SUS) of 75 - 97.5/100 from five participants.
• Introduced a DAC7 compliance feature for partners, reaching a 98% compliance rate.
• Mentored and supported two junior designers in their professional development.
• Collaborated with product, business, sales, and development teams to prioritise features and support planning the product roadmap for 2023 and 2024.

Jun 2021 – Feb 2023 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

• Simplified the SIXT sign-up process, resulting in an 88% increase in customer conversion rate.
• Led discovery for digital identity verification across various user types, developing use cases, user scenarios, and defining user flows.
• Designed an MVP for a contactless pick-up experience, reducing customer processing time by 30%.
• Contributed to and maintained the design systems library to ensure consistency across products.
• Collaborated with product, business, and development teams on various projects.

Mar 2020 – Mar 2021 · 1 yr · Bengaluru, Karnataka, India

• Redesigned a B2B2C parking app, delivering a 76% sales uplift and securing new client partnerships.
• Elevated customer satisfaction to a 4.65★ average rating with targeted UX improvements.
• Partnered with stakeholders to deliver scalable, user‑focused solutions that balanced business goals and technical feasibility.

Jan 2017 – Feb 2020 · 3 yrs 1 mo · Bengaluru, Karnataka, India

• Led design of the Parking Rules Editor, automating pricing with occupancy data to drive a 5% revenue increase and 8% better occupancy balance.
• Optimise space utilisation through dynamic tariff adjustments, reducing manual pricing effort by 30%.
• Lead UX for agricultural IoT products, achieving a 20% reduction in water use and a 10% yield uplift.
• Manage and mentor two designers, fostering a culture of user‑centred innovation.
• Collaborate with product, engineering and ops teams to prioritise features, refine the backlog and align design strategy with business objectives.

Oct 2015 – Dec 2016 · 1 yr 2 mos · Bengaluru, Karnataka, India

• At Fybr, an IoT startup transforming urban infrastructure:
• Led the re-design of the Parking Genius app, leveraging sensor data for real‑time parking discovery and increasing engagement by 40% in key cities.
• Designed a street‑light management MVP for municipalities, improving energy efficiency by 5% and reducing operational costs.
• Re-designed the Parking Enforcement app, delivering real‑time violation alerts to Parking Enforcement Officers.
• Designed a zero to one product for IoT‑powered irrigation solution, cutting water waste by 20%.
• Developed a unified style guide for all products, ensuring brand consistency across web and mobile.

Jan 2015 – Jul 2015 · 6 mos · Mumbai, Maharashtra, India · On-site

• I led the design of Housing.com's online home loans application portal, ensuring a consistent user experience across web, iOS, and Android platforms. By conducting thorough field research, I translated key insights into user personas, journey maps, and affinity diagrams, which informed and guided the entire design process for a more intuitive and user-focused product.

Apr 2014 – Oct 2014 · 6 mos · Bengaluru, Karnataka, India · On-site

• During my six-month internship, as part of my master’s thesis project, I worked on improving the 'Information Retrieval System' (IR) for knowledge workers. My focus was on enhancing efficiency, and I leveraged memory heuristics to improve the way information is retrieved. This made the system faster, more accurate, and more effective in helping users find relevant files and data quickly.