Anubhab Bora

Product Manager

Bangalore Urban, Karnataka, India6 yrs 5 mos experience

AI Enabled

Key Highlights

Led design initiatives that increased loan applications by 30%.
Restructured payment experiences, boosting daily transactions significantly.
Expert in creating intuitive user experiences in Fintech.

Stackforce AI infers this person is a Fintech UX Designer with expertise in user-centered design and product strategy.

Contact

Skills

Core Skills

Product DesignUser Experience (ux)

Other Skills

AI-based product designAdaptabilityAdobe DimensionAdobe InDesignAdobe Premiere ProAdobe XDAfter EffectsAnimationApp DesignBrandingBranding & IdentityCollaborationConcept buildingCreativityDesign principles

About

anubhabbora.in I am currently working on the next-generation AI-based mobility experience at Ola Cabs. Previously, I was shaping the lending charter and design system at Navi. Open for work!

Experience

Ola

Senior Product Designer (AI UX)

Nov 2024 – Present · 1 yr 4 mos · Bengaluru, Karnataka, India

Experimenting and building new AI-based products ✨

AI-based product designUser Experience (UX)PrototypingProduct Design

Navi

2 roles

Product Designer II - Growth

Promoted

Jan 2023 – Nov 2024 · 1 yr 10 mos · Bengaluru, Karnataka, India

Boosting the payment experience: I restructured the onboarding, payment experience and rewards on the homepage based on user research and repetitive experiments which significantly increased the daily transaction amount.
Getting a loan: Conducted multiple user research on the entire loan process to understand the gaps and point points. Re-structuring the entire journey to address the problems and gracefully handling all the edge cases. The impact: 30% more applications, 20% less drop off and 10% more loan disbursals.
Repeat loan: An intuitive and faster flow for users coming for loan for the second time. The impact: Increased Approval to Disbursal from 24% to 29%, daily gross disbursal amount by 33.5%, and gross ATS by 19.2%.
Repaying the loan: An entirely new, really delightful post-purchase experience. This changes how our borrowers interact with their loan and Top-up offers. The insights were not only collected from users but also from call agents. The impact: The new design drastically reduced customer calls and improved EMI payments on time.

User ResearchUsability TestingDesign systemWireframingPrototypingProduct Design+1

Product Designer I

May 2022 – Jan 2023 · 8 mos · Bengaluru, Karnataka, India

Interest rate reset(Home Loan): Optimized the flow for 65% preferential adoption, enhancing user satisfaction.
Auto-pay education and tracker: Implemented a scalable and intuitive tracker, reducing support queries by 70%.
Design system: Maintained and updated the design system for consistency and efficiency.
Navi UPI: Designed comprehensive UPI features based on user research, ensuring intuitive navigation.

Design systemUser ResearchPrototypingProduct DesignUser Experience (UX)

Pepperfry

UI/UX Designer

Jan 2022 – Apr 2022 · 3 mos · Mumbai, Maharashtra, India

Improving user experience of individual B2B pages
Working collaboratively in building new responsive design system

UI designResponsive designUser Experience (UX)

Self-employed

Internships & Freelance

May 2019 – Nov 2021 · 2 yrs 6 mos · Hybrid

I collaborated with startups and founders to create websites, App designs, animations, and creatives while juggling my studies.
I contributed my design skills as a generalist designer in a design agency, gaining valuable industry experience.

Web DesignApp DesignAnimation