Nov 2023 – Jun 2024 · 7 mos · Bengaluru, Karnataka, India · On-site

• Led the product launch of Byju's Tuition Center, expanding the network to 300 centers
• Enhanced teacher efficiency by 6x, through the automation of generating 100M+ personalised assessments annually
• Steered growth strategies, including scholarships, proficiency tests, demos, and centre visits

Mar 2022 – Nov 2023 · 1 yr 8 mos · Bengaluru, Karnataka, India · On-site

• Redesigned Byju's app UI/UX addressing top navigation and discovery issues
• Developed a reporting engine for parents and teachers, significantly elevating the NPS

Jul 2021 – Mar 2022 · 8 mos · Bengaluru, Karnataka, India · On-site

Apr 2021 – Jul 2021 · 3 mos · Jakarta Metropolitan Area

• Implemented a Direct Debit service, resulting in a 25% increase in user engagement & a 30% growth in monthly revenue

Nov 2020 – Apr 2021 · 5 mos · Jakarta Metropolitan Area

• Built a market-leading PPOB API, facilitating seamless access to over 1000 products across 24 categories. Managed 2B+ monthly transactions with an impressive 98% success rate

May 2020 – Nov 2020 · 6 mos · New Delhi, Delhi, India · On-site

• Built a digital lending platform for 1.5M annual college graduates, revolutionising financial inclusion for individuals without a credit history

Feb 2020 – May 2020 · 3 mos

• Led 3 product lines: super app, digital products, financial products (cc, kta, insurance, mutual funds)
• Led team of 14+ product managers and cross-functional team of 50+ people

Nov 2019 – Jan 2020 · 2 mos

• Identified & refactored the 3 most critical revenue-driven lead-generating pages of the site leading to a 10% increase in conversions
• Implemented automated reconciliation to close the complex payment gateway financial process so as to eliminate human error and save 90% efforts
• Responsible for improving 10% overall operational efficiency by analyzing intent transactional data

Feb 2019 – Aug 2019 · 6 mos · New Delhi Area, India · On-site

• Product owner of the Medical Profiles based on user attributes
• Utilize the user’s lifestyle and medical attributes to initiate the development of new product lines

Sep 2018 – Feb 2019 · 5 mos · On-site

Sep 2017 – Sep 2018 · 1 yr · On-site

• Defined the product, Conversion Plus, and launched it globally. It involved building the development team, working with various stakeholders, defining strategy thus establishing a profitable business line
• Developed metrics to assess the success of product features & determine the scope of improvement and timely enhancements
• Created a first-of-its-kind data-driven infographic to outline the key root issues surrounding rate parity of hotels and setting-up a benchmark for hoteliers to understand parity performance in different markets across North America and Europe
• Price comparison feature has delivered an uplift in the conversion of almost 5%

Feb 2016 – Aug 2017 · 1 yr 6 mos · Mumbai

• Revamped the customer journey map of the product Burrp which included better user experience, improved search, detailed restaurant profiles
• Created dish recommendation system using digitized menus with 25% effective recommendations which were earlier based on sentimental analysis of reviews
• Lead the Digital Analytics team responsible for analyzing product performance, interpret market trends and provide business insights to Sales, Marketing and Tech teams
• Own and manage product strategy and web analytics across different web platforms and define Metrics and KPIs to ensure consistent and efficient tracking of all web traffic across the online site and mobile app
• Analyze Cohorts using tools such as Appsflyer to understand the impact on acquisition, retention, a conversion that can be fed into marketing campaigns and product roadmap

Mar 2015 – Feb 2016 · 11 mos · Mumbai, Maharashtra, India

• Part of the Centre of Excellence (CoE) team
• In-depth analysis of web traffic metrics and provide business recommendations
• Understanding the online market landscape – Key demographics of target customers, online footprints, sites they visit and buying habits
• Building systems, dashboards and integration using tools integrations (such as Adobe Omniture, IBM Coremetrics, Google Analytics, Tableau)
• Understanding the online strategy – Traffic, conversations, sales, customers subscriptions, lifetime value of customer
• Prepares, analyzes, and publishes weekly Scorecards rolling Metrics & KPIs along with Forecast Data using forecasting models like Moving Average, ARIMA, Exponential Smoothing with detail to the client
• Successfully implemented Threshold values to analyze daily business trends

Apr 2014 – Jun 2014 · 2 mos · New Delhi Area, India

• Strategic recommendation for the improvement of Greenply distribution network
• Selected among the top 5 best summer Internship projects
• Perform Competitive analysis, GAP analysis, Market analysis and Root cause analysis to identify the problem areas
• Analyse Sales and Marketing teams’ performance by onsite visits
• Analyse GIL’s limited market share and depreciation in customer loyalty base
• Study working behaviour of dealers and perform problem identification
• Formulated the strategy for ensuring price parity across different markets
• Made strategic recommendations for the improvement of GIL’s distribution network which have been now incorporated by the company

Aug 2013 – Feb 2015 · 1 yr 6 mos · Ranchi

• Official Rock band, Indian Institute of Management Ranchi
• Genre: Alternative Rock/ Blues