Jul 2022 – Jul 2025 · 3 yrs · Bengaluru, Karnataka, India · On-site

• At Mojocare, I partnered with the founder to craft brand strategy, execute YouTube influencer marketing, and drive Instagram and YouTube growth. I built performance, creative, and content teams, increasing monthly revenue 10X and quadrupling leads. I reduced CPL across channels, boosted AOV and implemented SEO and marketing automation. I also helped in setting up marketplace operations, and market place team, growing MP revenue 5X.

Jan 2022 – Jul 2022 · 6 mos

• Mentored portfolio companies on growth marketing and community building.
• Grew GSF influence in Crypto/Web3 ecosystem. Drove GSF Web3 Academy from idea to execution.
• Built Web3 startup cohort and onboarded top domestic and global web3 experts both from funds and operators to take GSF Web3 Academy sessions. Played an instrumental role in closing angel rounds of Onmeta and Magik.

Aug 2016 – Dec 2021 · 5 yrs 4 mos · Gurgaon, India

• Headed Growth for various in-house products & mobile apps like Woo, CashBuddy, Fanmojo and MrPhone.
• Built mobile ad network U2Mobi which in a very short span of time became one of the leading players in the mobile adtech space with annual revenue runrate of $6M.
• Drove growth for biggest advertiser's on U2Mobi like Dream11, Amazon, Ola, Hotstar, MPL, Times Internet, PayTM, FabHotels, Oyo etc. Delivered paying users who contribute in not just DAUs and MAUs but also in top and bottom line of clients.
• Managed paid media budget of $200k per month.

Jan 2014 – Jan 2016 · 2 yrs · Gurgaon, India

• Zappka was an App Distribution Network helping brands to acquire mobile app users at scale. Idea was to build app growth engine modelled on Chinese giants like Mobvista, YeahMobi etc.
• Zappka raised $150k back then from digital marketing veterans of India. Zappka was doing $500K ARR and was growing 70% YoY. Merged with a Singapore based telcom solutions company in a private deal in 2016.

Jan 2011 – Jan 2014 · 3 yrs · Gurgaon, India

• Launched Carrier AppStores for Aircel & Airtel on OS agnostic AppStores powered by Infosys white label Appstore platform called FLYPP.
• Ran massive digital marketing campaigns for Airtel Pocket Apps campaign on Google, FB and also did direct inventory purchase deals with top online publishers.

Jan 2008 – Jan 2011 · 3 yrs · Noida Area, India

• Part of founding team of Paytm. Launched and marketed first version of Paytm.com. Launched India's first mobile wallet app.
• Managed Google search and display Ad campaigns and Facebook social media marketing and ads

Jan 2006 – Jan 2008 · 2 yrs · Gurgaon, India

• Design and deliver mobile web and mobile sms marketing campaigns for clients