D

Dhivya Venkatesan

VP of Marketing

India12 yrs 9 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in brand strategy and marketing communications.
  • Proven track record in leading successful PR campaigns.
  • Passionate about building authentic and accountable teams.
Stackforce AI infers this person is a Marketing and Brand Strategy expert in the SaaS industry.

Contact

Skills

Core Skills

Marketing StrategyBrand ManagementBrand StrategyMarketing CommunicationsPublic Relations

Other Skills

B2BBrand DevelopmentBrand MarketingBusiness DevelopmentBusiness-to-Business (B2B)Competitive AnalysisCorporate CommunicationsCreative WritingEmployee EngagementHuman ResourcesIntegrated Brand MarketingIntegrated MarketingLeadershipManagementMarket Analysis

About

Life is short and long at the same time. It cannot be measured by something fleeting like time or money. When we look back, we can only measure the richness of our experiences. Over the last 12 years since I landed my first job, I have chosen experience after experience, some of which brought great joy and success while others brought great learning and wisdom. All of them led me to my path and purpose of building a creative life. These days, I wake up to tell stories at work, guide and inspire a team of people who are way smarter than me, and work on my passion projects. I love doing the hard things: • Building and nurturing teams that add value, keep each other accountable and make work a delight for everyone • Building a brand rooted in authenticity, consistent values, and delivering what it promises to its customers • Pushing myself into the great unknown and saying yes to opportunities that scare me • Writing clearly and effectively without losing the plot • Saying No to things that aren’t a screaming ‘YES.’ I also love the easy things: • Reading and consuming great art, especially by talented women • Surrounding myself with a network of people kinder and smarter than me • Being present in the moment through physical exercise • Finding myself new and exciting things to satisfy my general appetite for life Connect with me if you resonate with any of this. Subscribe to my newsletter "Creative Living" on LinkedIn --> https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7010257172131459073

Experience

Signeasy

2 roles

Head of Marketing

Promoted

Mar 2023Present · 3 yrs

Marketing StrategyMarketing ManagementBrand ManagementMarketing CommunicationsCreative WritingLeadership+5

Brand Marketing

Sep 2021Mar 2023 · 1 yr 6 mos

Marketing StrategyBrand MarketingBrand ManagementBrand Strategy

Pramati technologies private limited

2 roles

Senior Manager | WaveMaker Brand Communications, Analyst & Media Relations

Promoted

Aug 2020Oct 2021 · 1 yr 2 mos

Brand Communications Manager

Jan 2019Oct 2021 · 2 yrs 9 mos

Marketing Communications

Chrysalis

Brand & Communications Lead

Feb 2017Jan 2019 · 1 yr 11 mos · Chennai, Tamil Nadu, India

  • As the Brand & Communications lead, I worked closely with the leadership team to study and set up the brand strategy and implementation.
  • Facilitated brand discovery sessions
  • Conducted internal and external brand audits
  • Helped define the Chrysalis Brand Values
  • Worked on the Vision, mission and brand positioning statements
  • Worked with functional teams for brand sessions on org values
  • Designed training sessions to communicate brand promise and vision.
  • Also, led and executed the PR strategy for the campaign year 2017-18, to launch "Education for Human Potential" to amplify the brand message across stakeholders and the community.
Marketing Communications

Hyatt hotels corporation

Brand Communications Manager

Jul 2016Feb 2017 · 7 mos · Chennai Area, India

  • Department Head for Marketing & Communications. Responsible for strategy & execution for marketing the Park Hyatt Chennai property.
  • Major focus on Brand strategy, Digital marketing strategy, Public relations, F&B marketing.
  • Other areas of focus:
  • Strategic Promotion planning
  • E-commerce & Social Media Management
  • Communication Guidelines / Collateral & visual brand identity execution
  • Advertising & Media Planning
  • Events & Sponsorship
  • CSR/Hyatt Thrive
Marketing Communications

Zoho corporation

Product Marketing Analyst

Apr 2015Jun 2016 · 1 yr 2 mos · Chennai Area, India

  • Responsible for marketing & branding strategy of Zoho's document management system & office suite. In this role, I along with the team were responsible for:
  • Product's content strategy design and execution ( Website, blogs, sales collaterals)
  • Competitor mapping and analysis
  • Campaigns
  • Event participation
  • Partner ecosystem growth
  • Public relations & Media strategy

Te connectivity

3 roles

Sr. Specialist - Brand & Communications

Jan 2015Apr 2015 · 3 mos

  • Strategic PR & Media initiatives including Brand development, Digital & social media strategy.

Specialist - Brand & Communications

Feb 2013Jan 2015 · 1 yr 11 mos

Marketing Communications Management Trainee

May 2012Feb 2013 · 9 mos

  • A Management trainee in TE Connectivity, My role is to understand the complete integrated marketing communications of a B2B firm like TE.
  • My team broadly operates in:
  • Corporate Communications
  • Marketing Operations - B2B Sales support
  • Marketing Intelligence - Field marketing

Feedback business consulting services pvt ltd

Summer Intern

Apr 2011Jun 2011 · 2 mos · Chennai Area, India

  • Primary and Secondary Market Research, Market Analysis, and Business opportunity Study.

Education

SDMIMD

PGDM — Marketing & Human Resources

Jan 2010Jan 2012

Hislop College

Bachelor of Science (BSc) — Biotechnology

Jan 2007Jan 2010

CDS High school

Liberal Arts and Sciences/Liberal Studies

Jan 2002Jan 2005

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