Dana Jefferson

Head of Design

New York, New York, United States12 yrs 9 mos experience
Most Likely To SwitchAI ML Practitioner

Key Highlights

  • Led design for Photoshop's AI-first experiences.
  • Recognized by TIME Magazine for innovative AI features.
  • Mentors designers and speaks at top design schools.
Stackforce AI infers this person is a UX/UI designer specializing in AI-driven design solutions for SaaS applications.

Contact

Skills

Core Skills

User Experience DesignAi And Machine Learning ToolsDigital IllustrationCreative DirectionAnimation

Other Skills

AI designAI-first designAdobe Creative SuiteAdobe IllustratorAdvertisingAfter EffectsArt DirectionBook DesignBranding & IdentityBrochuresDrawingEditingEditorialEditorial DesignGraphic Design

About

I’m Dana – an NYC-based UX/UI designer, art director, and animator. I also teach a graduate-level design course at Parsons School of Design. I’m currently a Staff Experience Designer on the AI Imaging team at Adobe, leading end-to-end design for Photoshop's AI-first experiences and empowering users to create in previously unimagined ways. I played a key role in launching Photoshop's first generative AI features – named one of TIME Magazine's "200 Best Inventions of 2023" – and hold several pending patents. I'm actively developing the next generation of Adobe's AI and machine learning tools while influencing Photoshop's market strategy through AI vision sprints, evolving and executing on the product vision. I began my career as a designer/animator with MTV’s Brand Creative Group, then joined the Creative Shop at Meta (Facebook + Instagram), where I led design and animation strategies exploring new creative possibilities driven by emerging product and platform behaviors. Outside of work, I mentor designers through ADPList and have served as a design panelist at several conferences, guest speaker at top design schools like Pratt and Parsons, and judge for AI-focused competitions including the ADC Awards and Designpreneur's AI Design Hackathon. I'm also a digital illustrator, specializing in athlete portraits with commissions from some of the biggest names in pro sports, including the NY Jets and Seattle Seahawks (@dj.draw). St. John's University alumni (Queens, NY). danajefferson.com instagram.com/dj.draw https://adplist.org/mentors/dana-jefferson

Experience

Adobe

2 roles

Staff Experience Designer, AI Imaging

Promoted

Feb 2025Present · 1 yr 1 mo · New York, New York, United States

  • I lead end-to-end design for Photoshop's AI-first experiences, empowering users to create in previously unimagined ways. I played a key role in launching Photoshop's first generative AI features – named one of TIME Magazine's "200 Best Inventions of 2023" – and hold several pending patents. I'm actively developing the next generation of Adobe's AI and machine learning tools while influencing Photoshop's market strategy through AI vision sprints, evolving and executing on the product vision.
  • Collaborating closely with product, engineering, prototyping, legal, and research teams, I gain deep insights into users’ creative needs, iterate on ideas, and make data-driven design decisions. My work has been showcased during MAX keynote sessions and investor meetings to demonstrate new technology.
AI-first designPhotoshopuser experience designdata-driven designcollaborationUser Experience Design+1

Sr. Experience Designer, AI Imaging

Mar 2022Feb 2025 · 2 yrs 11 mos · New York, New York, United States

Meta

2 roles

Design Lead, Creative Systems (Facebook, Inc.)

Promoted

Jan 2018Feb 2022 · 4 yrs 1 mo

  • Lead design and animation strategies that define the newest creative possibilities around emerging product and platform behaviors. Prepare the industry for monetization by designing new experiences that drive value for people, partners, and brands. Promoted 3 times within role with increasing scope, autonomy, and influence
design strategiesanimationcreative possibilitiesCreative Direction

Designer/Animator, SMB (Facebook, Inc.)

Apr 2017Jan 2018 · 9 mos

Freelance

Digital Sports Illustrator

Apr 2017Present · 8 yrs 11 mos

  • instagram.com/dj.draw – Create hand-drawn, custom athlete illustrations. Commissioned work for some of the biggest names in pro sports, including the New York Jets and Seattle Seahawks, and social engagement from teams and players across the NBA, MLB, NFL, USTA, and collegiate athletics. Select work exhibited at the Yeh Art Gallery in NY
digital illustrationcustom athlete illustrationssocial media engagementDigital Illustration

Viacom

3 roles

MTV - Designer/Animator

Jan 2016Apr 2017 · 1 yr 3 mos

  • Designed and animated for live network events (including the Video Music Awards, Movie & TV Awards, and Upfronts), on-air promos, digital platforms, show packaging, and Times Square digital billboards; Member of Viacom Creative Advisory Board

MTV - Junior Designer/Animator

Promoted

Jun 2013Dec 2015 · 2 yrs 6 mos

  • Designed and animated for on-air promos, digital platforms, show packaging, and Times Square digital billboards. Converted from Contractor to Staff role in 2014
design and animationlive network eventsdigital platformsAnimation

MTV - Design Intern

Jan 2013May 2013 · 4 mos

  • Designed and animated network graphics; Assisted senior creatives with production and animation

St. john's university

Design Assistant

Oct 2010May 2013 · 2 yrs 7 mos · Queens, NY

  • Created design and marketing collateral to advertise law school events and programs

Education

St. John's University

Bachelor of Fine Arts (BFA) — Graphic Design

Jan 2009Jan 2013

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