Jun 2024 – Oct 2025 · 1 yr 4 mos · Singapore, Singapore

• Some traveling, some photography, learnt to color grade videos, much family time, got back to drawing, now doing some commissions while looking for a great new team.

Aug 2023 – May 2024 · 9 mos

• Unified the payment experience across the Grab app, improving consistency and the design system adoption.
• Enabled Grab to integrate with popular cashless payment methods, improving cashless penetration in multiple countries.

Apr 2022 – Aug 2023 · 1 yr 4 mos

• Led the Payments design team of 4 senior/lead designers, supported their development through 1-1s, design reviews, and growth plans.
• Set up content prioritization cadence and mobile desk checking process to improve collaboration with content design and engineering.
• Led strategic workshops, contributing to the product backlog and getting buy-ins on user experience improvements.

Sep 2021 – Apr 2022 · 7 mos

Oct 2019 – Dec 2019 · 2 mos

• Launched the new Blog redesign in 5 countries, which significantly improved GoBear’s SEO ranking on Google.

Jun 2019 – Dec 2020 · 1 yr 6 mos

• Launched the purchase funnel that helped GoBear pivot to a brokerage business.
• Transitioned the Product Design team to Figma and reduced tooling cost by 50%.

Apr 2019 – Jun 2019 · 2 mos

Aug 2018 – Mar 2019 · 7 mos · Singapore

• Process
• Established design-to-development workflow on JIRA and Product Design Roadmap for resource planning
• Led Sketch-to-Figma migration, reorganizing all resources for cross-team accessibility while reducing tooling costs by 80%
• Built shared design libraries with Mobile and Brand teams for company-wide consistency
• Created design team wiki with onboarding processes and guidelines
• Product Design
• Designed 90 Seconds Web Design System for effective front-end collaboration
• Led user research across Brand and Producer verticals to identify key pain points
• Iteratively improved UI/UX across Brand, Producer, and Creator apps while prototyping future experiments
• People Ops
• Launched Product Design Education Program to develop the team's soft and hard skills
• Supported hiring managers with culture-fit candidate evaluation

Jul 2016 – Aug 2018 · 2 yrs 1 mo · Singapore

• Branding & Design
• Built Grain brand guidelines and modular eco-friendly packaging with color-coding system, reducing mislabeling defects to virtually zero
• Designed all physical assets including delivery equipment, event setups, and merchandise
• Hired and managed freelance and full-time designers for consistent brand execution across marketing materials
• Copywriting
• Built process to manage and edit product, sales and marketing content to instill the brand voice and ensure consistency across the board
• Product Design
• Led user research to identify customer behavioral patterns, informing feature prioritization and assumptions testing
• Redesigned navigation experience, reducing wrong-date orders to negligible levels
• Collaborated with growth team on acquisition/retention experiments, improving activation by 34% and retention by 7%
• Established agile development process for mixed local/remote teams, significantly improving workflow and communication
• People Ops
• Built content management process ensuring consistent brand voice across product, sales, and marketing
• Promote an inclusive culture through team events, and workplace initiatives like meditation and book repository

Jul 2015 – Jul 2016 · 1 yr · Singapore

• Designed migme's design system and updated interfaces across all platforms: web, mobile, Android, iOS, WAP, and J2ME
• Created new achievement, feed, and comment experiences while collaborating with big data team for smarter feed algorithms
• Led user research, including an Indonesia field study, and developed personas that improved sign-up rates by 50%
• Bridged product and marketing design teams through guidelines and processes for better communication and consistency

Dec 2014 – Jun 2015 · 6 mos · Chinatown, Singapore

• Designed Topotogo's brand identity and guideline
• Set up a project management process to help build structure for the team
• Designed merchandises, investors' decks, marketing campaigns, and physical products (the Topotogo card and map)
• Designed the user interface and user experience for the Topotogo Singapore website, tablet and mobile apps

Dec 2013 – Oct 2014 · 10 mos · Singapore

• Developed brand & identity for Grain - formerly known as Fitfuel
• Designed product packaging, banners, posters, flyers, EDM, car decals and other branding materials
• Designed the user interface and user experience for the Grain website
• Launched marketing campaigns
• Manage media relations as well as social media channels
• Built feedback environment and liaise directly with customers, manage customer service channels like Zopim

Jul 2013 – Oct 2014 · 1 yr 3 mos · Singapore

• Designed brand and identity for start-up companies
• Designed in-house presentations for National Youth Council
• Designed user interface for Method's clients like Shard - a POS system web app and an educational app for Samsung

Apr 2011 – May 2012 · 1 yr 1 mo · Singapore

• Apprentice in Transmission: Lab by :phunk studio, Singapore
• Collaborated with Sachin Teng from New York on an interactive mixed media installation
• Participated in the resulting a group exhibition called Transmission: Kaleidoscope

Jan 2010 – Jan 2011 · 1 yr · Singapore

• 2011 - the 5th Tropical Lab assistant, Lasalle College of the Art, Singapore
• 2010 - Keiichi Tanaami and :phunk studio Exhibition assistant
• 2010 - Shinji Ohmaki Artist assistant
• 2010 - the 4th Tropical Lab assistant, Lasalle College of the Art, Singapore

Jan 2008 – Jan 2016 · 8 yrs · Singapore

• SHOWS
• 2016 - "Livinwondr: A People's Art Project", Vietnam
• 2014 - "Fragments", Taksu Gallery, Singapore
• 2014 - "Seni Mini" Group Exhibition, Micasa Sucasa, Singapore
• 2014 - “Artists meet Herb & Dorothy” Group Exhibition, Kizuki+Lim Gallery,
• Singapore
• 2013 - "100 Friends, 100 Artists, 100 Songs", Group Exhibition, Singapore
• 2013 - "Mi Casa Su Casa", Group Exhibition, Singapore
• 2013 - ”Meeting at the boundary lineー地平線で会おう”, Duo Exhibition, Wed Online Gallery: 302found.net, Japan
• 2013 - "In Search of Lost Time" Duo Exhibition, Supermama@8Q, Singapore
• 2013 - "Celebrating Women" Group Exhibition, One East Asia Art space, Singapore
• 2013 - World Apart Fair Fringe, Milenia Walk, Singapore
• 2013 - "Dustbunnies", the first Almanic show, Societe Generale Gallery, Singapore
• 2012 - "The Blue House Artists' Open House", Blue House Village, Singapore
• 2012 - "And the Story goes" Group Exhibition, Brother Joseph McNally Gallery, Singapore
• 2012 - "100 Friends 100 Artists 100 Dreams" Group Exhibition, Singapore
• 2012 - Pameran Poskad Group Exhibition, Singapore
• 2012 - LASALLE SHOW, Lasalle College of the Arts, Singapore
• 2012 - "Adrift" A Solo Exhibition, Foxriver Gallery, Singapore
• 2012 - "Transmission: Kaleidoscope", :phunk studio, Singapore
• 2012 - "A week with Heri Dono", Lasalle College of the Arts, Singapore
• 2011 - "100 Friends 100 Artists 100 Inspirations" Group Exhibition, Singapore
• 2011 - LASALLE SHOW, Lasalle College of the Arts, Singapore
• 2010 - Pameran Poskad Group Exhibition. Singapore
• 2009 - Lasalle Mural Painting, Lasalle College of the Arts, Singapore
• 2008 - Lasalle Foundation 3D Exhibition, Lasalle College of the Arts, Singapore