Oct 2023 – May 2024 · 7 mos · Remote

Nov 2022 – Feb 2023 · 3 mos

Oct 2022 – Oct 2023 · 1 yr

Mar 2021 – Jul 2022 · 1 yr 4 mos

• Develop and implement social media strategies across various social media channels
• Execute a high volume of consistent social media posts across channels
• Manage a high volume of social media properties across various channels
• Analyze data to report on performance for each channel and look for opportunities to scale traffic
• Produce website content
• Curate branded newsletters daily
• Collaborate with marketing department on product conceptions, launches and campaigns

Oct 2019 – Mar 2021 · 1 yr 5 mos · Richmond, VA

• Defined and developed accurate metrics for digital promotional campaigns
• Created & managed placement of social media ads & created email campaigns
• Create & deploy all social media content & manage every channel
• Lead on website redesign projects that included creating wireframes, prototypes, style guides, and mock-ups to communicate user flows and interactions for engineers.
• Collaborate with engineers to improve the user experience from the look and feel aspect.
• Acting liason for communication on project updates and deadlines.
• Create assets for the company from logos, to icons, images, and animated videos.

Dec 2018 – Feb 2019 · 2 mos · Sacramento, California Area

• Source, train, and develop driver recruiters team to activate new drivers
• Assist driver recruiters in guiding drivers through the on-boarding process
• Assist in sourcing and manage strategic driver referral partnerships
• Collaborate with the team on large events and special driver recruiting projects
• Motivate and maintain follow-up via phone and text for individuals to complete the on-boarding process and give their first ride
• Manage driver activation strategies to goal and within budget
• Represent the Lyft brand by serving as the first point of contact for drivers
• Design offline marketing materials

Nov 2018 – Oct 2019 · 11 mos

• Developed, refined, posted and engaged across all major social media platforms on behalf of the FOUR managed brands
• Created marketing material
• Monitored trends in industry, competitive landscape and social media to inform existing material and create new
• Designed successful email campaigns to secure client acquisition
• Developed a strategic advertising plan
• Analyzed campaign results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
• Created brand experiences
• Developed Pro-BCG’s first influencer program

Jul 2018 – Nov 2018 · 4 mos · Sacramento, California, United States

• Community Moderator for a major entertainment gaming platform.
• Performed daily standard diagnostic processes using innovative CRM systems for brands like NFL, Sony, Zendesk, and Topps

Nov 2017 – Oct 2019 · 1 yr 11 mos

Oct 2014 – Oct 2018 · 4 yrs

• I manage and run two accounts on twitter that I created that garnered attention world wide for profound user engagements while promoting a different interaction based tweet weekly. We would hold the number one trending topic on twitter anywhere from two hours to 72 hours worldwide and would reach over 300K tweets in a single session. In just a years time I gained over 20,000 followers with those being from all over the world including celebrities, and major media accounts. I created a weekly hashtag interaction based game with a focus on user demand and knowing what would trend and what would not.

Apr 2016 – Dec 2018 · 2 yrs 8 mos

• Developed, refined, posted and engaged across all major social media platforms
• Monitored trends in industry, competitive landscape and social media to inform existing material and create new
• Analyzed campaign results, identifying actionable opportunities (targeting, optimization, creative direction, etc.) to improve performance and scale
• Created brand experiences
• Tested user applications
• Collaborated with other departments for promotional campaigns